One of the most obvious mistakes web site owners make when
they are launching their PPC campaign, is the lack of
having a list of credible keyword phrases available. The
most common tool to use when searching for keyword phrases
is WordTracker. http://www.wordtracker.com
When you use WordTracker to "check" the profitability of
your idea record every keyword phrase that you use in a
text file. And use many. Do every search you can possibly
think of to solve your problem.
For example; using the advanced Golf tactics, you may do
the following searches: how to become good at Golf, how to
beat my competitors in Golf, how to win a Golf match, get
good at Golf, winning Golf matches, Golf strategies,
advanced Golf strategies, winning Golf, get better at Golf,
being better at Golf, advanced Golf, secrets of great Golf
players, improving Golf, game secrets of improving Golf
ability, improving Golf ability, Golf advantage, guide to
Golf, Golf ebooks, Golf tips, advanced Golf tips, advanced
Golf techniques, Golf techniques, and so on until you have
exhausted absolutely every option.
Make a list of phrases that describe your proposed
product.
Make a list of phrases that describe the problem that
your product solves.
Make a list of phrases that describe the benefits of your
product.
Make a list of phrases that describe the features of your product.
Make a list of phrases that describe the competitor's of
your business, their names, companies, and their products.
Make a list of phrases that are commonly associated with
your product. As soon as a keyword pops into your mind save
it in your keyword file If you are following my advice you
should have recorded every remote keyword that you could
possibly think of. Even so, as you continue the process, especially when you
write your sales copy, create your product, and begin
advertising. You will come up with more keywords. Record
them in the keyword file immediately because they are pure
gold. Even if, for whatever reason, you choose not to use
WordTracker it is important that you create and record such
a list.
Creating keywords at this point, immediately after getting
your idea, is important for two reasons:
1. Right now your mind is fresh, excited, and creative
because of the passion and emotion you have for your idea.
You will most likely do your best work during this time and
you will want to do your best work on this list. It will
become evident, that keywords are tremendously valuable to
your online business.
2. At this point, you are in the exact frame of mind that
your prospect will be in when he/she looks for your product
that you have not yet created. Your thinking has not yet
been warped by the effort you have put into your product or
the pride you have in it.
Do you recognize the immense power in this? Having this
list of keywords is important for the following reasons:
These phrases will be used to drive PPC traffic to your
site. The more phrases the more traffic and the cheaper the
traffic.
The PPC traffic will determine the profitability of
certain phrases by allowing you to see which exact keywords
your customers "not your visitors" are using.
You will use the most common phrases of your customers to
center your search engine optimization around
You will use this list when creating your product to give
you ideas about how to improve it, what benefits it should
offer, and give you guidance on what to incorporate.
You will use it when you are writing your sales copy to
know what needs you should address. This is also based on
the PPC data.
You will use it for writing articles. It is a wealth of
potential topics and you will know which topics your
customers are most interested in hearing about. You will be truly amazed at what you will do with this list
of keywords. This list will be referred to many times and
will assist you in generating a great deal of wealth if you
utilize it correctly. The investment of time and energy you
put into it will be well spent I assure you.
You may publish this article in your ezine, newsletter on
your web site as long as the byline is included and the
article is included in it's entirety. I also ask that you
activate any html links found in the article and in the
byline. Please send a courtesy link or email where you
publish to: support@multiplestreammktg.com
Copyright 2006
Abe Cherian is the founder of Multiple Stream Media, a company that helps online businesses find new prospects and clients, who are anxious to grow their business fast, and without spending a fortune in marketing and automation. http://www.freehomebusinesstips.com
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