Four Essential Web Promotion Tips For Beginners

OK, so you have a professional looking website and are excited about the potential rewards it may bring. The next challenge is to attempt to obtain a high search engine ranking for the site. The problem being the fact that you have absolutely no idea as to the best ways to promote a website. Does this sound familiar? If you have answered yes to this question then this article may well provide you with the answers and solutions that you are looking for.

I have been involved with promoting websites for the last ten years. I have a number of high profile websites of my own some of which have been online since 1999. I am proud at the rankings that they now have within the major search engines as I have worked extremely hard to obtain them.

Here are my main four web promotion tips that I would give to a newbie:

1. Write a list of the main words or phrases that you are hoping to rank well for in the search engines such as Google. Then ensure that these said words and phrases appear some where within the text of the homepage of the site.

2. Ensure that all of the content on your site is unique and of value to its readers. This will, by itself, encourage other webmasters to link to the website.

3. Start a link building campaign. For example you can try article marketing or using social media websites.

4. Add content to your site on a regular basis.

These are of course just the basics but are a good starting to point for the web promotion beginner.

It is important to remember some of the old favourites such as Rome was not built in a day as there is no quick fix when attempting to gain high rankings - patience and hard work are key elements.



Steve Hill is a webmaster from Birmingham, he has interests in a number of websites including: stuttering information - web promotion service




Article Source:
http://EzineArticles.com/?expert=Steve_Hill

Web Business Ideas For Beginners

If you are looking to start your own online business and are searching for ideas that you can use in this new venture of yours, then you must read the rest of this article. When you first begin your own business online it can be tough to find a place to start this new entrepreneur of yours and can be very intimidating as well. Don't let this intimidate you because finding simple web business ideas is incredibly easy and I am going to discuss some ideas that you can use right now in your new online business.

Creating Blogs

If you like to discuss about different things and like giving people useful information then blogs are the way to go. Blogs are great to have because they are very respected by the search engines which allows you to target keywords and rank very high for them. This happens to be one of the most common web business idea that has been used by many internet marketers. There are many different platforms that you can use for absolutely no charge and that is great for anyone trying to build a business with a low budget. You can either create a free blog or you can place a WordPress blog plugin on a domain that you own as well if you prefer this method. Here are some platforms that you can sign up to and create your own blog: WordPress, livejournal, Blogger, Wetpaint, Squidoo, webs, and many more that you can find on the internet. You can use these blogs to create an opt in list, sell products, use AdSense, or any other ways to make money through your blogs. It's recommended that you put a plugin on a domain of yours in order to have more control of what you want to do. Try using this web business idea and see how well you do with it. If it is not suited for you then maybe affiliate marketing is what you should be going for next.

Affiliate Marketing

Affiliate marketing is a popular form of an online business that you can use in any format. This means that you can be driving traffic to an affiliate product from any marketing source such as article marketing, your own website, a blog, web 2.0, or any other method that you find suitable. This web business idea is being use by many and with the many products that need help being promoted by publishers there is an endless supply of products to sell. One of the best places to find great products is at ClickBank.com. This place is mainly for publishers and affiliates that sell and promote only digital products such as membership sites, ebooks, and programs. You can also sign up to affiliate sites that sell physical products as well such as commission junction. I prefer to promote digital products because it makes it much easier to sell in my own opinion.

These are two web business ideas that you can use immediately to start your own online business.



Eric Fernandes is an internet marketer that has been making a living online for over four years and wants to share all his knowledge with you. For more web business ideas, visit http://nichemarketingbusiness.com




Article Source:
http://EzineArticles.com/?expert=Eric_Fernandes

Simple But Effective Web Promotion Ideas For Beginners

There are many webmasters out there who have practically no idea as to the best ways of promoting their website. Some of the main terms such as keywords, backward links, SEO and hyperlinks can seem like a foreign language to these types of website owners. This is where this article comes in; the article aims to give basic website promotion advice to help people to obtain a higher search engine ranking position and to therefore increase the amount of people that visit their site.

There are a lot of businessmen out there who are quite old school in their approach to marketing their business. They have had success in past years with various forms of advertising including the yellow pages, newspapers and via leaflets. The birth of the internet has changed the ways in which people search for different products but the majority of these businessmen find it difficult to move with the times. They are aware of the importance of an internet presence and many of them have paid thousands for a professional looking site. Marketing the site is a whole different ball game and this is where they can become lost, confused and frustrated.

So here are the basics of web promotion:

1. Ensure that the main keywords that people are likely to enter into the search box of the major search engines are included on the homepage of your website - this is essential.

2. Attempt to gain links on other sites within your industry, this could be achieved by asking your friends and contacts to do this or by offering to write content for your competitors websites

3. Write articles about your products and marketplace and submit them to the best article directories

4. Regularly update your website with fresh unique content.

5. Add your website on all of your literature including on business cards and on any e-mails you send.

These are just a few of the basics; I hope they prove to be of use.



Steve Hill is a webmaster from Birmingham, he has interests in a number of websites including:
stuttering
DVD authoring




Article Source:
http://EzineArticles.com/?expert=Steve_Hill

Internet Marketing 101 - A Beginner's Guide to Web Marketing, SEO, Social Media & Mobile Marketing

In the current economic client, many businesses are focusing on efforts that contribute to high ROI (return on investment). High overhead departments and marketing campaigns are getting slashed as managers tighten their belts. This emphasis on "low costs, high returns" can mean a shift in focus away from traditional marketing & sales efforts (such as maintaining an army of reps out in the field) and towards interactive marketing campaigns. By interactive marketing, I'm referring to the collective group of newer, "next-gen" techniques such as search engine optimization (SEO), pay-per-click or cost-per-click (PPC or CPC, respectively) advertising, email and newsletter marketing, social media marketing, and mobile marketing.

So why is this industry one of the few currently experiencing growth? It's simple, really - when done correctly, interactive marketing provides some of the lowest-cost, highest-yield returns. By and large, this is because of a) the ability to accurately & precisely target the segments that will generate the most revenue and b) the immense amount of data that can be used to track, analyze, and refine the campaign(s). These two factors (combined with the relatively low overhead of running most of these campaigns) are why the web marketing sector is still growing.

But for folks that have limited experience with these marketing techniques, choosing the right avenue to reach potential customers can be pretty overwhelming. By forgoing research and strategy, many companies end up choosing tactics that won't work because they simply do not fit the firm's objectives - in fact, sometimes folks forget to even define these objectives!

Below is a quick run-down of the biggest names in web, search, and mobile marketing. Many companies apply these jointly, but the ones that are successful know what to expect from each campaign. If you're just jumping into the stormy seas of interactive marketing, read on - you'll get a brief description and some examples of what you can accomplish with each technique, if applied successfully.

1. Search Engine Optimization (SEO)

Search engine optimization is a comprehensive technique to move a website "up" in search engine results pages for certain queries or phrases. The vast majority of search users never move past the first page of results (usually 10 listings) - for example, Coca-Cola being listed on the 4th page of results for the search "best soda pop" would obviously limit their reach & visibility to potential customers. SEO work involves, among many other things, making a site simultaneously user-friendly and "search engine friendly." Use caution! Some firms or individuals offering SEO services often make guarantees or promises that seem too good to be true - choose wisely.

Ideal for:


Businesses seeking high visibility & credibility in the minds of potential customers

Companies attempting to gain long-term visibility, especially in a highly competitive market

Firms interested in being viewed as an authoritative source in their field or industry

Can be deployed on both national and regional scales

2. Pay-per-click/cost-per-click (PPC or CPC)

Pay-per-click (also called "PPC" or "CPC" for cost-per-click) advertising is based around sponsored links to your site that typically appear alongside "natural" or "organic" search results in search engines such as Google and Yahoo. These links can consist of a few lines of text, or can include images and even video. Companies bid on which search queries they would like their ads to appear, and are charged every time a user clicks on the ad and arrives at their site - hence the "pay per click" name. However, this relatively simple bidding system can get very expensive when inexperienced advertisers bid on the wrong keywords or don't craft their ads properly.

Ideal for: 


Quickly gaining visibility near the top of search engine results pages.

Seasonal products or time-sensitive campaigns where SEO may not be effective

Like SEO, can target customers on a national level, down to an individual city

Often used in conjunction with SEO services to extend reach

3. Email Marketing, E-Newsletter Marketing

Email marketing & opt-in electronic newsletters boast some of the highest purchase rates amongst online shoppers. When customers make a purchase or visit your site and sign up for your company's newsletter, you immediately have a highly-interested segment of potential customers. By harnessing graphic-rich messages, dynamic content and advanced segmenting tools, newsletters can deliver the right content to the right people. The best email management tools boast extremely high deliverability rates and provide a great deal of power & flexibility while still remaining extremely user-friendly.

Ideal for: 


Businesses that want to engage customers and encourage repeat purchases

Maintaining "top of mind" in potential customers  

Companies that want brand consistency and close contact with subscribers

Low cost, high returns - but building up a subscriber list can take time, especially if there's no incentive to sign up

4. Social Media / Social Network Marketing

First, some numbers:


MySpace boasts over 200 million users - greater than the population of Russia or Brazil

It's not just for college kids - currently, Facebook's fastest growing demographic is the 35 - 55 age group.  

An amazing 120,000 blogs are created per day


As everyone knows, community-driven sites like YouTube, Twitter, & Digg have exploded in popularity lately - these user-focused sites, and many others, are referred to as "social networks" or "social media," and they've become an important part of maintaining a cohesive and strong brand identity on the internet. Many companies tend to farm out one person to create a Facebook page or LinkedIn account, but few understand the strategy or techniques behind operating a successful social networking campaign.

Most users of social network sites are very internet-savvy, and can spot a sales pitch a mile off - and, thanks to the open community-based format on most sites, they'll let you and everyone else know what they think of it. Because of the personal aspect of social sites (it's THEIR profile, THEIR friends and peers, and they've probably spent time & effort building those two things up), many users will resent what they see as a company trying to "cash in" on something that's so close to them. This is the reason why so many companies fail at constructing a popular, successful social media presence - they lack the entertaining content, the conversational one-on-one element, or just generally push people too hard to buy. It ain't a used car lot, folks!

While it may take a while to see an impact on the bottom line, many companies know that their current customers and millions of prospects use these sites; this is an invaluable and low-cost link to market research & customer feedback.

Ideal for: 


Businesses seeking to build and/or maintain their reputation across the internet

Helping move customers from simply being a user of your product to an advocate (the brand is internalized, becomes part of their lifestyle & personality)

Maintaining direct contact with current customers - this connection to the market provides research, ideas, opportunities, and challenges

Attracting new customers and brand followers

Firms willing to invest time into becoming part of a community by offering interesting, exciting, or usable content

5. Mobile Marketing, SMS / Text Message Marketing

As the two worlds of desktop computing and mobile device converge, businesses are taking advantage of consumers' "need it now" usage of cell phones & smart phones. SMS or text campaigns can alert subscribers of special offers or deals, or provide reminders, news, or other information sent directly to cell phones. Like social network marketing, companies can build brand identity with contests & games, or gather market data by allowing subscribers to vote for their favorite products. A strategic approach to this effort (encompassing mobile site design, mini-site design, mobile-friendly PPC advertising, and SMS campaign management) can ensure that your customer base receives the right information and message.

Ideal for: 


Attracting customers through the use of easily-digestible, informative or entertaining content

Maintaining contact with interested subscribers via a SMS or text campaign

Promoting user-friendliness to encourage purchases (IE, a grocery store offering a mobile site where users can shop, choose items, then pick up in-store)

Businesses wanting to promote brand awareness, credibility, and close connection to customers

6. Comparison Shopping Engines / Online Malls

This is usually a form of pay-per-click, but it's unique enough to warrant it's own number. Sites like pricegrabber.com, nextag.com, or Yahoo! Shopping are often referred to as shopping engines, online malls, or price comparison sites. Typically, these sites are not retailers, but aggregators - that is, they accept product listings from multiple retailers and direct visitors to those specific sites, usually charging the retailers using a pay-per-click model. Different shopping engines target different product segments and demographics, so picking the right ones can be difficult. Additionally, most sites require retailers to submit their product listings via a specialized template file - and, of course, each site requires a different format! Search engine optimization tactics can also come into play here, in order to have your products highly ranked in each site's internal search results.

Ideal for: 


Established online retailers looking to broaden their reach through a new outlet

Expanding visibility using an existing site with a demographically similar customer base, and is already trusted by a number of repeat visitors

Obtaining highly qualified traffic through product listings in extremely specific categories


This should give a broad level overview of the different options available for newer, technology-focused marketing efforts. And remember - decide your objectives first, THEN implement the strategy!



Jeremy Shaffer, Web Marketing Specialist
with BEM Interactive - An industry leader in Web Design, Ecommerce Solutions, and Web Marketing, including Search Engine Optimization, Google Analytics Consulting, PPC Campaign Management and More.




Article Source:
http://EzineArticles.com/?expert=Jeremy_Shaffer