"But mine is just a small business," you might answer when asked about
establishing a web presence for your enterprise.
Though such a reply is expected, it is often justified with facts. The truth of
the matter is, even if your business is not big enough to warrant a Fortune 100
citation, it will greatly benefit from all the advantages that the World Wide
Web can offer. Turning down those advice to acquire your own domain name and to
create a website under a professional web hosting service can cost you
immeasurable losses you may not even realize.
Let us take a look at 10 compelling reasons why you should avail yourself of a
well positioned web presence in this, the digital age.
1. The world - the ENTIRE world - can become your market. Indeed, whatever
audience you're catering to right now would fall pale in comparison to the
global market that the Internet can open up for you. Imagine taking potential
orders from people, unbounded by geographic borders and restrictive economic
systems. The Internet makes laissez faire look like child's play!
2. Your products can be exposed to 50 million people. Studies show that there
are 50 million people online, at any given time. All of these people are your
potential customers, and all of them can possibly get to know about your
products.
3. Increase your sales. Since you'll be catering to more prospects, the chances
of bagging a sale or a deal would be better. It's a number's game, and you'll be
turning things to your favor.
4. Market your goods or services 24 hours a day, 7 days a week. Your website can
become your digital store that will operate on auto-pilot. You could log off the
Internet, and your website can still promote your products, process payments,
instantly deliver items, and even take care of some post sales concerns. No need
to hire human assistants whom you have to pay some overtime and night shift
differential salaries.
5. Add to the professional reputation of your business. Establishing web
presence, especially with a sleek, easily navigable, and professional-looking
website, would greatly help build your brand and increase costumer confidence.
6. Delivery is no longer a problem. The advent of the Internet has totally
revolutionized the way courier services conduct their business. Nowadays, they
could deliver items to the farthest corners of the Earth. You won't have to
worry about the location of your customers. Anything, and we do mean ANYTHING,
can now be delivered right in front of their doorsteps.
7. Convenient payment processing options. You don't have to settle for checks or
money orders that take some time to mature, though they will always remain as
options. There are a lot of merchant accounts available that would allow you to
process credit card payments instantly, and the funds you will receive can be
transferred to your bank account.
8. Security is no longer a major concern. With SSL (Secure Socket Layer)
encoding, you could protect your transaction pages against unwanted intrusions.
9. A lot of marketing tactics can be availed of for free in the World Wide Web.
Strategies like viral marketing, article marketing, forum marketing, membership
marketing and the likes often require no financial investment, or at the very
least, a minimal amount to get you started. The results they promise, however,
are quite amazing.
10. Correspondence with your prospects as well as your existing customers would be made easy. Digital delivery of messages is instantaneous, you'll receive them
the moment that they are sent!
Though change can bring about a lot of uncertainties, especially in business, it
should not be outright dismissed. Establishing a web presence, regardless of the
size of your business, can only offer a world of benefits for your industry.
Mark Flavin is an online marketing expert. Mark specialises in website traffic generation, affiliate program promotion & email marketing. You can find out his secrets for free at http://www.markflavin.com.
Mark recommends The Business Professional for increasing your chances of success online - http://www.markflavin.com/business.html
Article Source:
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