7 Best Marketing Tactics to Boost Your Sales

Astute internet marketing tactics are vital now with millions of websites being visited by millions of computer users. Otherwise how can you, for instance, ascertain that your product or service can be viewed by your target customers and that your leads will be taken up by them? Here are 7 tips for both paid and organic (free) advertising:

1. Placing a link (also called a backlink) to sites that are similar in content will improve your page rankings, especially if those sites themselves have a high ranking. Furthermore, investigate the reasons those websites' search engine rankings are high, why they get traffic, where there is external linking and what other ads are placed on them. If you provide links to these sites, then it will improve your own page ranking. When your ranking begins to climb, this is a recognition that the content of your site is weighty so other sites, in turn, choose to have links to your web pages. This will mean that people can reach the site where your product or service is located, even if they are searching from a different site.

2. Pay-per-click (PPC) is also a web advertising strategy that is a form of paid advertising. You will only have to to pay for the ad if the link is clicked. If you choose this method of advertisement, ensure that you are using services that set restrictions on day by day expenses. There are also tools that help you examine the PPC results.

3. Choose your domain name judiciously. Domain names that are product - related help consumers to remember your domain, so they can return to your site even without the links. Do your best to select a dot com or dot net, even if hyphens are used.

4. Article writing that gives relevant and useful information is another powerful tool for attracting people to your site and improving your sales. There are amazing tools to assist you with article writing that will speed up the process.

5. Ensure you have useful content on your sites. While keyword density is vital for search engine placement, having useless information or annoying repetition of keywords will not encourage repeat customers to your site.

6. When thinking of keywords, think like your target customers. Watch out for current trends that may be a profitable niche and ask: What keywords will people explore now? Invest in keyword search software or use Google Easy Search which is free.

7. Track and measure responses to your articles, videos and advertisements. Software is available online that is simple, free and powerful for this purpose.

Effective advertising of your service or product can be achieved with forward planning and some shrewd marketing tools. Learning marketing tactics that boost search engine rankings will make your product or service more accessible to your traffic and potential clients. Identifying relevant keywords, using targeted advertising and linking, together with useful content, can also get you to the top of the search results. Your online advertising and promotion strategy will be sure to succeed!



Article by Gail Bottomley, from New Zealand, is your best internet marketing tactic of all at http://www.onlinemarketingtacticssite.com. Gail is an internet marketing coach of international repute, offering excellent, live support to all her students. To access many tools and to download her free Sales & Marketing Tactics visit http://www.onlinemarketingtacticssite.com.




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