The Super Tactic Elite Ezine Experts Use To Drive Up Page Views (And Increase Sales)

If you're like me, one of the first things you did before signing up with an article directory was take a look at the expert author list. (If you haven't looked at the list yet, go ahead, look. I'll wait.)

Did anything about that list jump out at you? A few things jumped out at me, but one thing in particular sprung up at me like Tigger bouncing around the 100 Acre wood...

The sheer number of articles contributed by the top expert authors knocked me over!

For example, in one author's case the count is 24,000 plus. Wow. Add the fact that the author joined the article directory in early 2006 (while I write this there are only a few days left in 2010) and rough math suggests that the author has contributed an average of 17.5 articles per day. Amazing. I've churned a fair amount of decent articles in an eight hour period, but 17.5? That's something to um, write (home) about.

How do they do it? How do most top experts contribute so many articles in such short periods? What's the secret to popping out 17.5 articles a day and generating thousands of daily page views?

There isn't a secret. In fact, some of the articles contributed by expert authors tell you exactly how they do it -- they outsource.

Outsource? Yep. Outsource. Get someone else to write articles for you. Yeah, I know. Doesn't sit well at first glance.

How can these top experts disseminate and regale the general public with tales of their hard fought years of expertise and knowledge if the hard-fought experience and knowledge springs from someone else's material (mind)?

Before you look down your nose at these authors and accuse them of cheating or masquerading or taking advantage of the system, take a second and think about what they're doing.

They're using the same simple tactic magazine and newspaper publishers have used for years.

There are three things magazines need to be successful: 1) Content 2) Readers 3) Ad space.

The process of creating a profitable magazine goes something like this: publishers buy content from authors to attract an audience and then use the size of the audience (circulation) to sell ad space to companies offering products and services that may appeal to that audience.

Top expert authors use a similar process with one key difference: they buy content to build an audience, but instead of selling ad space to other companies, expert authors use their ad space to promote their own products and services.

The web is like a giant magazine with millions of dynamic, search engine generated front covers that link to a million stories, articles, and essays. You've heard the saying "everyone is a writer". Well, these days everyone (including many top expert authors) is a publisher.

Whether you own a small, medium or large business you can reap the rewards of cutting out the middleman by becoming your own publisher. For a fraction of the cost of buying ad space in a trade magazine or newspaper, you can buy content that directly promotes your products and services to qualified prospects who are actively seeking what you're selling.

The tactic is guaranteed to work as long as you have something valuable to offer and you promote it with well-written, insightful, educational and entertaining content (even if you paid for it.).



R. Matt Lashley writes persuasive web copy and creative content for businesses across the web.

Creative content is entertaining and powerful. Major companies are using it right now to spread their ideas, to promote their products and to increase their bottom lines.

But, creative content isn't just for the big boys... you can leverage its power too!

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Article Source:
http://EzineArticles.com/?expert=R_Matt_Lashley