Web Copywriter Secrets Boost Sales

If you want to become a web copywriter then you are choosing a career that offers enormous possibilities.

The whole of the internet is based on buying and selling and every site that is trying to promote their products needs web copy writing.

As a general overview a web copywriter replaces the face to face salesperson that represents a brick and mortar business. You do not have to be an expert writer to a successful web copywriter, it is more about understanding the selling process and why people buy what they buy.

Using the same selling tactics that have been proven over the years works on the internet, it is not that the story has changed it is only the medium you use that has changed.

The huge advantage of writing on the internet is that you can test and change your copy quickly and easily. In the world of direct marketing and magazine ads etc, testing copy was very expensive and took months.

Today it is possible to use video or a sales page to promote products and service and a clever web copy writer will incorporate both.

Everyone talks about the need for a well thought out headline to attract your potential buyer (and that is very important) but the one step that is often overlooked is the close.

Even when you are face to face with a salesperson there are many times when they do not actually ask you to buy. The same thing happens with web copy, a well written page can just finish with a fizz. It is one of those things where people find it hard to get the right balance. We are all aware of the pushy sales person and the web page that has BUY NOW all over it, so how do you get it right.

Here is the secret; you create a sense of urgency. You do this by either rewarding someone who takes action now with a discount or bonus, or you restrict the number of items or places in a course that are being sold. If you say you will increase the price in 2 days then it is important that you do. You must always follow through or you will lose credibility.

If you follow this one tactic you will boost your sales almost overnight.



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