Internet Marketing Strategy - Great Affordable Web Promotion Tactics

The Internet has millions of users every day, making it a great place to promote your business. Do you think that promoting your business in the Internet is costly? Small business owners like you and me, don't have much budget to pour. Let me share with you on how to promote your business in the Internet in an affordable way.

1. Start blogging

In promoting your business online, you don't have to establish a complicated website. Instead, you can just blog your way through it. Blogging is a very effective way to increase exposure online. Do you know what makes blog a great marketing tool?


There are lots of free and easy to use blog platform, such as Blogspot and Wordpress.

You don't have to know lots of HTML.

Even if you decide to have your own domain name, it only costs you $10/year on a Blogspot platform.

Readers can easily leave comments, and that means you can have 2 way communication with your prospects.

Search engines love blog because of its high updating frequency.

Blog can be used as a center for all your online promotion activities.

2. Get involved in other blogs

By interacting with other blogs, you are not only exposing yourself (or your business) to other bloggers. In fact, you are also exposing yourself to their readers too. If you are sincere in interacting with them, it might even open a joint venture opportunities for you. You can get involved in other blogs by:


giving your ideas and opinions on other blog by leaving your comments.

submit guest posts to other blogs.

3. Article marketing

Article marketing is exactly what I am doing now. You provide useful information by submitting your articles at article directories, and get visitors to your site as a return. If you write enough "useful" articles, then you will be perceived as an expert in the field. The important thing is to write useful contents. If you write junks, then you will have a reverse impact.

Other than readers who found your article by search engines, your articles will also:


be picked by e-zine or blog owners if it is good enough. This will further gives you excellent exposure.

increase back links to you blog, where it will help in increasing your page rank.


From the articles I submitted to article directories, some of them gave high returns of visitors, while some returned lesser numbers. As I analyze the reasons, to have high returns of visitors, your article should:


has a title which is search engine friendly.

has a title which makes people want to read it.

be easy to be read and use subheadings.

has quality content.

be written with passion.

has a link in your resource box, which is consistent to your article content.

4. Offer free e-books

If you have a talent on writing, you can write "useful how to e-books" which relates to your business, and offer it online. It only costs you $19.97 to upload a book at free e-book.net. Some of the e-books were downloaded even up to 7,000 times. It means that your investment cost per head is only 0.003 cents! That is way much cheaper than a PPC campaign.

To furthermore add a viral element in it, you can give permission for other people to pass your e-book for free, or use it as a gift on their website as long as they don't change your content. Again, the important thing here is quality content, then only people will be willing to pass or recommend your e-book.

5. Expose yourself in social media

Every marketer knows that networking is a very important aspect in business. The Internet had made it even easier with lots of social media sites such as Facebook, Twitter, StumbleUpon and many other. Although it is not a place to directly promote your products, instead it helps you to:

increase your knowledge.

identify potential joint venture potentials.

increase exposure by words of mouth.

strengthen your branding.


There are many different social media sites, and each one has their own unique features. To use social media effectively, first clarify your purpose on why you want to use them. And then choose the most suitable social media site. Focus on it, and build your network which is based on trust and win-win situations.



Schan Ezan is writing a blog on art of marketing. Use blog marketing the right way, and learn how to drive traffic [http://www.marketersworld.net/2008/10/how-to-promote-your-blog-by-ethically.html] to your blog by interacting with other bloggers. Or just go to [http://marketersworld.net/] and discover lots of other cool ideas on marketing.




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Web Promotion - SEO Strategy

What's it like to work for a world class SEO? What secrets could you glean on website promotion? The SEO business is sexy, exciting and challenging. While most people want to improve and promote their site, web promo companies often deal with such diverse clients, it sharpens their instincts for what works and what don't work in the SEO game. This article presents a few tricks, tips and myths about how to SEO your website into GOOGLE heaven.

Content + SEO = Top GOOGLE Positions

If you have great content and decent SEO techniques, you're webs site should do pretty well in the search engines. If you have SEO stuffed pages full of garbage keyword phrases, sooner or later, you're gonna pay the price. There are too many billions of dollars at stake for cheap tricks to raise search engine rankings for long. Combine great content with great SEO instincts and bang... you're website traffic will skyrocket. Here are some common tips, you may have heard, but are worth repeating.

Website Design - SEO Strategy

If you can't highlight and grab the text off of your website - look out! If you can't grab it and paste it into a document, how do you think a search engine is gonna read it put it in their search engine. Sure, people will tell you, don't worry, the search engines index it not problem. Maybe they are right, my gut say Watch Out! Keep it simple!

Keyword Selection - SEO Strategy

You can spend hours researching your keywords, try lots of combo's and still get zero results in the search engines. What the problem? CONTENT! The key words and the content have to flow together. For example, if you write about dog grooming and switch to a few cat grooming examples, you may defeat your SEO efforts. If you write for the search engine like you were talking to a ten year old, you'll probably get much higher SEO results.

Meta Tag Mania - SEO Strategy

There are tons of meta tag how to's to read and confuse you. Here's a tip for writing better meta tags - pretend you're asking them out on a date and just say what you have to say without all the bull corn. For example, "I'm ah, going to be in the area this evening, and wonder if you would ahh. oh yeah and I just rebreed something... ah, what was I trying to say is ahh, there's a nice film tonight if you would like to ah... Now compare that speech that never got to the point with, "Look girl, I think you're beautiful, would you like to see a movie with me?" And shut up!!!

Copy Writing - SEO Strategy

Ditto for the copy writing - less is more. Pretend you're writing for NPR. What do they do? They tell you what they are going to tell you, tell you what the have to say and then tell you what the told you. NPR are no dummies, if that's what they do, it must be good so jump on the band wagon and blow your trumpet.

Image Tags Copy - SEO Strategy

By the time you're concerned with adding image tags to SEO your website, you either have a great site way, way up their in the search engines or you're a SEO junky that needs help. No body can assure you #1 rankings on Google so don't set your sails for impossible goals. Someday, we'll all wake up in the 1980's again and discover the sense of freedom people back in pre-internet era.



Compucall is a leading web marketing company specializing in search engine marketing techniques. For more info, please visit Compucall.




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Web Promotion Secrets - 4 Best Tips For Creating an Automatic Website Promotion Strategy

If you operate a business today and you don't have a website, it would be best to get one going pretty quickly. You will find that for most business niches, your competition will already have their website up and running. An effective website promotion strategy is the key to running any successful Internet business.

1. Optimize your Website

One of the first components of your website promotion strategy should be to optimize your website. You can do this through the use of directories, blogs and social bookmarking as well as writing articles about your company. This practice is called search engine optimization and will help raise your website in the search engine results pages. In addition to the above, you should also learn a few SEO techniques that you can implements on your website as well.

2. Exchange Links

Your website promotion surgery should include exchanging links with other websites. When doing this, it is important to look for websites that offer products that complement your business, not compete with it. This will also help your standing in the search engine results pages.

3. Keep your Website User-friendly

If your customers have a difficult time finding what they are looking for on your site, it is more likely they won't be returning in a hurry. It is important to make sure your site is clutter free and easy to navigate. You also want to make sure the server you use allows for the pages to load quickly or your customers may get frustrated.

4. Use Newsletters

Use a newsletter to promote your business. This allows you to create an opt-in for email addresses so you can send potential as well as existing customers information about new events, technologies and advances in your business. Keeping your customers informed is an important part of an effective website promotion strategy.



Fabian Tan is a well-known Internet Marketing expert and the author of the popular 59-page Report:

"Murder Your Job: How To Build Cash Sucking Autopilot Businesses In 30 Days Or Less!"

Head over to http://www.MurderYourJob.com to get your FREE copy now!

Also, quickly download his FREE "Explosive Traffic System" report that shows you how to generate 10,000+ unique visitors per month at no cost! => http://www.ExplosiveTrafficSystem.com




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Google AdWords Advertising Strategy

While Google AdWords advertising is not for everyone, I don't think anyone could turn down $75 of free advertising for their site! Google offers all new clients a $75 coupon to try out their services. There's absolutely no commitment to carry on, no automatic billing should you forget to cancel, no deposit, just good old fashioned free money! Simply do a search in Google for "Google AdWords advertising $75 coupon"

But, it Costs too Much!

Free coupon aside, the main complaint of most people who try Google AdWords advertising is the cost. People will pay several dollars per click through for some high competition keywords. That's like paying several dollars for one visitor! I have a technique to lower that cost. I woke up this morning, logged into my Google AdWords account and saw an average of $0.14 per click, much better.

Lowering Advertising Costs

The key to lowering the cost of click throughs is with Banner advertising. While this takes a little more time to setup, you can generally hit highly competitive keywords at around 5-15% of what it would cost you for text ads. This is still the same highly targeted traffic as you would get from those text ads. I want to address two concerns you may be having right now:

· You don't have to have a fancy expensive graphic design studio to make banners - you can download a free graphics design tool called "gimp" that you can design your banners with

· You don't have to be a graphic design artist - I designed all my banners myself and I have zero training in any artistic discipline, it's simply about getting your message across. My click thorough rate is around 0.37% which may seem low, but considering the average banner click through rate of 0.2 - 0.3%, it's actually pretty good! (Source: Wiki Click through Rate).

Optimizing Banner Campaigns

Here are some general tips that I have followed to get decent click through rates at a low cost per click with Google AdWords advertising.

· Keyword Research - focus on 2-3 main keywords that are 100% related to what you want to advertise. Copy those keywords into the Google AdWords Advertising Keyword Tool to get some more keyword ideas. Try and build up 200-300 highly targeted keywords, as specific as possible to what it is you are advertising. This doesn't have to be done all at once, but try and start with 50-100. Read my article on using the Google Keyword Tool if you are new to this.

· Banner Design - it's even more important to focus on your banner's message than keyword focusing. You want visitors to click on your banner that are interested in exactly what you are advertising. For example, if I am advertising whey protein isolate, I want my banner to convey exactly that. Not whey protein, not protein, not nutritional supplements, I want people to click on my banner that are specifically looking for a whey protein isolate.

· Bidding on keywords - Google AdWords advertising works on keyword bids. You specify the dollar amount you are willing to pay for someone to click on your banner. I generally keep the same bid for each keyword, but you can manipulate each keyword bid individually for more targeted keywords. Start off low, around 15c. If you don't get any traffic after 24 hours, increase to 20, then 25 etc. until you get the level of banner impressions you are comfortable with.

· Banner Population - Google AdWords advertising allows you to upload various sizes of banners - you want to upload at least one of each size! This is important. For your specific market, people might be focusing on a 728x90 size banner, maybe a 250x250? Who knows? You want to exploit the banner size that people may not be using, or not using as much. For me it was the 300x50 size banner.

Here are the Google AdWords advertising accepted banner sizes:

· 300 x 50 Mobile Leaderboard

· 468 x 60 Banner

· 728 x 90 Leaderboard

· 250 x 250 Square

· 200 x 200 Small square

· 336 x 280 Large rectangle

· 300 x 250 Inline rectangle

· 120 x 600 Skyscraper

· 160 x 600 Wide skyscraper

The main key here is focus, focus, focus! Google AdWords advertising can be very successful if you generate the right type of traffic - targeted traffic. If you are general with your keywords and banners, you will get exactly that - general visitors, not specifically interested in what you are advertising!

Offsetting the Cost

I generally offset at least 50% of my Google AdWords advertising costs with another Google product, Google AdSense. It's basically the flip side of Google AdWords advertising, you get paid for people clicking on ads you put on your site. Also flipped is the way I show these ads, I only show text ads because I receive a lot more revenue from text ads than banners.

One word of caution, apply Google AdSense tastefully to your website. I have one ad in my side bar and one at the bottom of each article. Do not plaster them all over your website if you wish to use Google AdWords advertising - especially not on the landing page that people click through your banners to. Your banner ad will not get approved until Google deems your site suitable.

I also want to stress something else about approvals. It used to be that the folks at Google AdWords advertising would approve my ad in a matter of hours. Recently it has been 3-4 days, so be patient when submitting your ad and realize it may be several days before it goes live.

I Hope this information was helpful! See you on the Web!!

Stephanie K Tully



Stephanie is the co-webmaster of www.howtobeginawebsite.com - a site dedicated to helping you build a successful website. Her site offers information and guides on topics such as choosing a Domain Name, Hosting, Website Content and specializes in providing free SEO resources, including a free step-by-step 6-wk SEO Blueprint

For a full summary of this particular article, please see How to Begin a Website's webpage on Google AdWords Advertising Strategy




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Google AdWords Strategy - Relevance

The Google AdWords Guide: Novice to Expert to Superhuman

1. RELEVANCE

A primary aim is to reduce your cost per click (CPC). Google will favour you with a low cost per click if you master the concept of relevance. If you don't, your pay-per-click rate will be high, your profits will suffer, your campaigns will probably fail, and your competitors will beat you.

Google is the undisputed leader (by far) among search engines because it provides searchers with results more relevant than those of any other. When a surfer types in a search term, Google's complex algorithm returns pages that match closely the words searched for.

Google applies the same principle to AdWords advertisements. Ads that are more relevant than others are given preferential treatment. Less relevant ads are allowed to compete, but they are penalized by a high cost per click.

Google AdWords employs two distinct modes of measurement of relevance: A. Robot; B. Human.

A. An automated program compares the search term not only to your advertisement text, but also to the keywords in its Ad Group, to the URL of the specified landing page and even to the textual content of the landing page itself, to determine how relevant these components are to each other. If all four are tightly integrated with the search term, you'll pay a very low cost per click -- perhaps only 5 cents -- and still command a high position on Google's first page. Any component that does not match the search term closely causes the CPC to rise, perhaps even by a factor of a hundred!

B. Every time Google displays your ad, it records the fact. This is known as an "impression". If a surfer clicks on the ad, Google records that also, and divides the number of clicks by the number of impressions. The result gives your ad a "click-through" rate (CTR). A similar calculation is made for your keywords that appear in the search term, to give them their own click-through rate. Google AdWords assumes that, if a human clicks on your ad, it is probably relevant to the search term typed in.

As your CTR rises, so do your keywords' Quality Scores, and, as more and more keywords' Quality Scores rise, so does the Quality Score of the entire Ad Group. The higher the Quality Score is, the lower will be the cost per click. Conversely, the fewer clicks your ad gets whenever it's displayed, the lower your Quality Score and the higher your cost per click will be.

How to Increase Relevance of the 4 Components (keywords, ad text, URL, landing page)

If you create a campaign manually (rather than by "brute force" means), use only one keyword phrase per Ad Group, e.g., "adwords guide", and specify exact match initially. Once the Ad Group's Quality Score has increased, expand it to phrase match also, to capture phrases such as "online adwords guide" and "adwords guide for beginners". (To specify broad match, to capture search terms like "adwords online guide" and "guide to adwords", is impractical unless you use "brute force" software.)

- Use the precise keyword phrase in the heading of the Ad Variation, and sprinkle the keywords in the two description lines.

- Use the keyword phrase, hyphenated or unhyphenated, in the display URL, e.g., "/adwords-guide" or "/AdWordsGuide". Not only does Google's robot consider it relevant, but humans do, too, and are more likely to click on the ad.

- Use the keyword phrase, hyphenated or unhyphenated, in the destination URL of the landing page, e.g., "/adwords-guide.html" or "/AdWordsGuide.htm".

- If possible, register domain names, both hyphenated and unhyphenated, containing the keyword phrase. Use the hyphenated one in the display and destination URLs, and redirect the unhyphenated one to the hyphenated one for other promotion purposes.

- Use the keywords in the landing page content as follows:

-- The precise keyword phrase in the "title" tag;

-- In the "keywords" and "description" metatags;

-- The precise keyword phrase in the first "h1" heading tag and variations of it in other "h1", "h2", "h3", etc. tags;

-- Sprinkle the keywords liberally but naturally throughout the "body" content, particularly among the first and last 25 words, but do not commit the Google crime of "keyword stuffing", which is penalized.

Ideally, the landing page should relate ONLY to the SPECIFIC product, service or information being offered in the ad, and the objective of the visitor's search term should be IMMEDIATELY OBVIOUS to his eyes as soon as he lands on the page. If your ad sends the visitor to a web site's general home page, or the visitor has to spend time looking for his objective on the landing page, you'll lose him in seconds and your click cost will be wasted. Furthermore, The Google robot will see the landing page as irrelevant, and the keyword's Quality Score will be reduced, thereby increasing its cost per click.

Here's a quick trick that almost nobody uses because it is so little known. If you must include some irrelevant words that would dilute your web page's content in Google's eyes, "character reference" encode them with one of the free conversion tools available on the Web. For example, the words "New York" are utterly irrelevant on this web page; so, they are encoded in its HTML as "New York".



AdwordsCampaign.net is updated frequently with free advice about Google AdWords strategy, tactics, tips tricks and techniques for success in AdWords advertising.
Google AdWords Guide - S Avery




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Google AdWords Strategy - Some Lesser Known Google AdWords Strategies

The Google AdWords Guide: Novice to Expert to Superhuman

Some Lesser Known Google AdWords Strategies

Google AdWords Ad Positioning

Although the profit margin on the product or service offered is a large factor, tests have proved that the first ad position on the first page is, generally, not the most profitable. Yes, it gets the most clicks, but it's often a spontaneous action by the surfer before studying the ad. Sometimes the surfer is merely browsing the subject and is not ready to buy (commonly known as "tyre-kickers").

Tests show that the further down the page an ad is, or, occasionally, even on the second page, the greater is its conversion rate. The surfer has taken the time to read the ad carefully because he is ready to buy. Furthermore, the clicks are fewer; so, your overall pay-per-click bill is less than for a higher-positioned ad. The downside is that the click-through rate (CTR) of the lower-positioned ads is lower, which affects your Quality Score adversely and raises your cost per click.

A happy medium is to aim for positions 4 to 6 on Google's first page. (You can use the "Show Estimated Ad Position" and "Estimated Avg CPC" columns in the on-line Google AdWords Keyword Tool to determine the cost-per-click to bid for each of of your exact match keyword phrases, and then you can set those bids accordingly. These figures can, however, be notoriously inaccurate. Always check your keyword phrases' positions afterwards in the 'Avg Pos' column on the Ad Group's 'Keywords' index tab or by testing with a search on the main keyword phrases.)

"Google Search" ads, "Content Network" ads, "Search Network"/"Search Partners" ads, "Placement" ads

You can specify different maximum bid amounts for these various types of advertising. Because the quality of their traffic tends to be lower, bids for the Content Network ("entire network" option) and Search Network (Search Partners) (see Tactics > Search Network) should be kept lower and be more tightly controlled than those for Google Search traffic and the Content Network ("Placement ads" option). In the early stages of a new Google AdWords campaign, it is advisable to go with only Google Search traffic and switch other options off, to help you to control costs. Once you've discovered the keywords that produce the highest return on investment (ROI), you can enable other options for those keywords to see what results they produce.

If you find that a Google Search traffic campaign is too competitive, don't just abandon Google AdWords altogether; try a Content Network Placement ad (see Tactics > Placement Ads), bidding either CPC or CPM (q.v.).

Testing and Tracking

Ad Variations

Despite what you may think of your copywriting prowess, you will not write the perfect ad at the first attempt. You may need ten attempts before you find the best formula. Although you may hazard a reasonable guess at the advertisement text that would attract visitors, the ONLY way to KNOW what ad text achieves the highest click-through rate (CTR) is split-test two ads simultaneously.

Although changing just a single word can make a difference, do not split-test two ads that resemble each other that closely; Split-test two radically different ads. (Switch off Google's option to show the better-performing ad more often than the other, as that would distort the test results.) After between 20 and 50 clicks it should become apparent which of the two ads is out-performing the other. Then replace the inferior ad with another and split-test again. Repeat this process again and again, each time reducing the textual differences between the two ads until you arrive at the one that performs best of all.

To track the click-through rate (CTR) of your ads, go to your Google AdWords campaign web page, click on the Campaign name; click on the Ad Group name; click the 'Ad Variations' index tab; check the 'CTR' column.

Always keep all the Ad Variations that you create, to check that you don't repeat any inadvertently.

Landing Pages

Split-test your landing pages in a similar way, to discover which style, layout, text, call to action, etc. achieves the highest conversion rate. To track the conversion rates of your web pages for various keywords, go to your Google AdWords campaign web page and click on the 'Conversion Tracking' item on the 'Campaign Management' index tab.

Always save all the landing pages that you create, to check that you don't repeat any inadvertently.

Keywords

After a new campaign has been running for about a month, check the click-through rate (CTR) of all the keyword phrases in each Ad Group on its 'Keywords' index tab. Click the 'CTR' column header to sort the keyword phrases, mark the checkbox of all keyword phrases with a CTR of less than 0.5% and either 'Pause' or 'Delete' them. (If you have many keywords, it'd probably be quicker to do this in your specialist AdWords software tool and upload the keyword list to your Google AdWords campaign again.)

0.5% is considered the benchmark of a poorly performing keyword. Such keywords cause your ad to be displayed but, for some reason, the people using the keyword in their search terms don't connect it mentally with your ad, and don't click on it. If several keywords have a low click-through rate (CTR), the overall click-through rate (CTR) of your whole Ad Group is reduced and its Quality Score will be affected adversely. Eventually, this Ad Group's lower Quality Score will also affect the Quality Score of your entire Google AdWords campaign.

This check should be performed weekly thereafter.

If you really want to use those poorly performing keywords, remove them from the Ad Group and create a new Ad Group for them, or even a new campaign, so that they don't affect your overall Quality Score.

The Bottom Line

Great importance is attached to the click-through rate (CTR), but, to put it in perspective, it is only a means to an end. A high click-through rate (CTR) does not make you a millionaire in itself; It's revenue that counts. Your revenue is determined by the successful interaction between keywords, Ad Variation and landing page, all three working in harmony together.

Maximum CPC Bid

Don't be afraid to bid higher than necessary for keywords in a new Google AdWords campaign during the first few days. This will establish your campaign with Google and, as your click-through rate (CTR) rises, your maximum CPC bid amount to achieve the same ad position will fall dramatically. Then you lower your bids and check again the next day. Repeat this process until your bids are minimized. You do this for all the keyword phrases in the Ad Group. If there are too many keywords to deal with manually, invest in specialist software to calculate the bids for you.

CPC or CPM?

Google 'Content Network' advertising (see Tactics > Content Network) gives you the option to specify your keywords' maximum bids as cost-per-click (CPC) or cost-per-thousand-impressions (CPM) ("M" is the Roman numeral for 1,000, "mille" in Latin). CPM can be useful if the Quality Score is low or the cost per click (CPC) is high. If you opt to pay for impressions rather than for clicks, Google couldn't care less about Quality Score or click-through rate (CTR) or even relevance; You simply pay each time your ad appears. Of course, it's still in your interest to ensure that you follow the advice about relevance already given.

It's your responsibility to track the performance of your CPM ads, because Google doesn't do it for you. Obviously, you won't want to keep paying for ads that don't convert. Moreover, you'll still have to bid high enough to get your ad to be displayed in the desired position within an ad unit on an AdSense publisher's web page, or even at all, and that cost could be quite high on a good-quality, popular web site that you choose for a 'Placement' ad (see Tactics > Placement Ads).

Keywords

Unless you have a six-figure annual budget and would be happy with a mere 10% return on investment (ROI), don't bother bidding for popular 1-word keywords, such as "mortgage". The competition for most single-word keywords is fierce, unless the niche is very esoteric. Moreover, searches on single words are made most frequently by people who are simply not ready to spend their money; they are merely investigating the market, gathering information; in other words, they are "tyre-kickers". 1-word keywords would probably bankrupt you very quickly.

2-word keywords are a better bet, but they can still command a high cost per click in competitive markets, surfers who search on them may still not be ready to buy, although they're getting there.

Keyword phrases of three words and up are known as "long-tail" keywords. (Note that the word "keyword" in pay-per-click advertising can mean a phrase of more than one actual word, e.g., "New York". A "keyword phrase" consists of more than one "keyword".)

3-word keyword phrases have the highest conversion rate, according to tests. People who type three words as a search term have usually done their investigations, know exactly what they want, and are now ready to buy.

4-word keyword phrases fare slightly less well, perhaps because the searcher may indeed be ready to buy, but is comparing prices for a very specific item, or is doing some academic research.

Don't understimate the power of negative keywords! If you sell tulips, you don't want your ad to appear when someone searches on the term "grow tulips". Although they may not click on your ad, it'd be an unnecessary impression, and its click-through rate (CTR) would suffer. Specify "grow" as a negative keyword. (Of course, if your Ad Group contains only exact match keyword phrases, there's no point in specifying negative keywords.)

Landing Page

Relevance is covered above, and is by far the most important attribute of a landing page. Here is some advice about other ways to encourage Google to enhance your Ad Group's Quality Score.

Google values "real" web sites more highly than mere single-page "mini-sites". The robot checks for links to other web pages, particularly a 'site map' page and 'privacy policy' and 'contact us' pages. A 'terms of use' and an 'about us' page may also help. Hyphenate these page names as the file names, e.g., 'privacy-policy.html'. Place the links to these pages at the very bottom of your landing page, in the footer, using as small a font as a human would consider reasonable. You want to reduce the risk as much as possible that your visitor will click away from your landing page.

Minimize the landing page's load time. It is believed that Google uses this as an element in its Quality Score algorithm. Keep images and JavaScript to a minimum. They weigh the page down. (Google cannot follow JavaScript links anyway.)

How to Attract Visitors

What makes a person click on your ad instead of someone else's? The answer is the same as to the question why a person clicks the 'Buy' button on your sales page: good copywriting. That's a separate subject, but, suffice it to say here that your ad must be not only relevant, but also compelling. Imagine that you are the searcher, looking to buy a product or service like yours. Look at other ads offering something similar. What attracts you to one and not another? Ask your friends and colleagues what they think.

You have only a 25-character headline and two description lines of 35 characters each. Don't squander them on waffling about your company. The consumer couldn't care less about you or your company. The consumer has a problem to be solved, a need to be satisfied, a desire to be fulfilled. So, mention the problem, the need, the desire. And, most important, tell the consumer that the solution, what he needs, what he wants is only a click away. Tell him to "Get Help Now" or to "Find It Here". That's the 'call to action'.

www.AdwordsCampaign.net is updated frequently with free advice about Google AdWords strategy, tactics, tips tricks and techniques for success in AdWords advertising.



Google AdWords Guide - S Avery.




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