Is Google's Trademark in Danger of Becoming Generic

In writing for my blog I got to thinking about the trouble Google's trademark could be in. While having your brand become a household name is something almost every company dreams of - it has its downside as well. Take for instance the case of several brands that have become so generic that their former status as proprietary trademarks are often unknown to the public at large, and have become "fully generic".

So according to the U.S. Trademark Act (Title 15 USC § 1127 ) the trademark is considered abandoned, "When any course of conduct of the owner, including acts of omission as well as commission, causes the mark to become the generic name for the goods or services on or in connection with which it is used or otherwise to lose its significance as a mark." In other words if Google promotes use of the term "googling", or doesn't sufficiently fight it then it can be considered abandoned.

Even in the cases where the original registrations for the trademarks remain in force, it is unlikely that the registered owners would be able to successfully enforce their exclusive rights against third parties. Here are just a few examples of brands that have lost their trademarks and become fully generic terms:

Asprin - trademarked in many countries as Bayer but not in the U.S.

crock pot - the official term Crock-Pot is held Rival Industries but terms such as "crock pot" or "crock-pot" are commonly used to describe any slow cooker.

heroin - believe it or not this was actually trademarked by Bayer as a pain reliever but the trademark was lost around 1914 when heroin could no longer legally be sold to consumers.

pilates - the official exercise system's trademark was revoked in 2000 because it was deemed unenforcable.

Don't believe me? Here's what The United States Court of Appeals For the Seventh Circuit had to say on the matter:

"When a trademark becomes generic, such as "Aspirin" or "Thermos," and so loses trademark protection, because the public, perhaps egged on by the omnipresent media, decides to use the trademark to designate not the particular manufacturer's brand but the entire product comprising all the competing brands, the trademark is dead no matter how vigorously the holder has tried to prevent this usage. W.T. Rogers Co. v. Keene, 778 F.2d 334, 347 (7th Cir. 1985); King-Seeley Thermos Co. v. Alladin Industries, Inc., 321 F.2d 577, 579 (2d Cir. 1963); DuPont Cellophane Co. v. Waxed Products Co., 85 F.2d 75, 81-82 (2d Cir. 1936); Bayer Co. v. United Drug Co., 272 Fed. 505, 509 (S.D. N.Y. 1921) (L. Hand, J.); 2 McCarthy, supra, sec. 12.08. An antidilution statute won't resurrect it, since if a mark becomes generic it is no longer distinctive, as the statutes require. 15 U.S.C. sec. 1125(c)(1); McGraw-Edison Co. v. Walt Disney Productions, 787 F.2d 1163, 1174 (7th Cir. 1986); Hyatt Corp. v. Hyatt Legal Services, 736 F.2d 1153, 1157 (7th Cir. 1984)." - Illinois High School Ass'n. v. GTE Vantage, Inc., 99 F.3d 244 (7th Cir. 1996)

So brand manager's dreams aside, being a household name isn't always all it's cracked up to be - just ask Kleenex.



Jennifer Kothe is the talented marketing coordinator at Internet Traffic Solutions (http://www.itsontarget.com) which is a full service marketing agency that offers clients a profitable way to get the attention of their target audience online. She alsp writes on internet marketing and technology in her blog: A Guide to Internet Marketing and Technology.




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4 Tips Novices Can Use to Start Having Success With Google AdWords

If you have the dream of using Google AdWords to earn a nice income every month on autopilot, then you are not alone. Many advertisers are living this dream each and day, and some people only use Google AdWords to promote their business. But the one thing that separates the person who makes $5,000 a month with AdWords and the person who makes $0 with AdWords is how they structure their campaigns.

Many people have different ways to tailoring campaigns. Google no longer allows marketers to link directly to an affiliate program page, so that method is now out of the question. However, if Google still allowed you to link to an affiliate product page, would that still be the best way to market a product or service?

Many people have different views on this, and the argument could go both ways. But you need to know what methods have been proven to work, and that still work for improving your business using AdWords.

Below are 4 great tips for beginners for using AdWords to its maximum effect. You will find that these strategies are easy to follow, but are very effective if you follow them exactly. Trying to go from beginner to expert in 10 minutes is the surest way to blow all of your money on a non-profitable campaign. Here's the first tip.

TIP #1: Understand AdWords

The best way to get acquainted with AdWords is to first find out more about it. The best thing about this is that, Google has a ton of videos and articles on making your AdWords campaigns profitable. They want to succeed. And the only way they can succeed, is to help you succeed. So I suggest you utilize their free and helpful tools as much as possible.

But Google isn't the only one who shares helpful advice on AdWords. There are numerous books, courses, and even ebooks on the subject. Almost all of them provide great information, but you will want to pick the ones that are from credible authors or websites. These ebooks sometimes contain an abundance of helpful information on how to get the most from your campaigns.

TIP #2: Write your first ad

Next you will want to write your first ad. Your ad shouldn't be boring or bland, however it should be relevant to your business or to what you're selling. You want to get as many clicks as possible, and an attractive and creative ad will help you to do that.

The best way to get ideas on what to write is to take a look at some of your competitors ads. Simply go to the Google search engine and type in a keyword that someone would type when searching for products that you sell. When you see your competitors ads come up, read them ask yourself, "if I was a buyer, would I want to click on this ad?"

Whether or not you answer yes or no to this question, you will still want to study the ads to get ideas on what to write for your ad. This is a great way to start writing ads that will work for you immediately. Here's tip number three.

TIP #3: Create a list of targeted keywords

This might be the most important part of your AdWords campaign. You will want a large keyword list that is as targeted as possible. You want a large keyword list so that you can bid on keywords that no one is bidding on, and so that you can get these keywords at a very low cost.

You want your keyword list as targeted as possible so that you don't waste any money on advertising. You want to nothing but targeted and interested visitors clicking on your ads and visiting your website. And with a targeted keyword list, your funds won't be depleted so quickly, and you can get the best clicks for your money.

A great tool to use for generating a large keyword list is Google's free keyword tool ( https://AdWords.Google.com/select/KeywordToolExternal ). Here you can type in a keyword that a prospect would type in to find your site, and find tons of other relevant keywords that you can bid on.

If you have an offline business, you may want to consider adding your city name at the end of each keyword. For example, if you're a florist, you may want to select a local keyword such as, "florist in los angeles" or "florist in los angeles, CA", and etc.

TIP #4: Know how much you can spend daily and monthly

You need to know the maximum you can afford to spend daily on your AdWords campaign. You won't know this immediately when you first begin, but you can test certain budgets. So if you initially set your budget at $100 a day, and find out that you deplete your daily budget every day, then you may want to consider raising this number if your campaign proves to be profitable to you.

Even if you don't know much about AdWords, these 4 tips will go along way in making your efforts to make AdWords profitable worthwhile. Start using these tips today so that you can start seeing returns on your AdWords investment immediately.



FOR MORE INFO: Learn how you too can succeed with adWords [http://www.instant-downloadz.com/adwordsprimer.html] and increase your website revenue simply and easily. To learn more, visit the following website for more details: Google AdWords Secrets [http://www.instant-downloadz.com/adwordsprimer.html]




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5 Reasons Why You Should Be Using Google AdWords

Websites thrive on traffic. Business websites need customers. Blogs need consumers to read them and subscribe.

As a website owner, you'll probably spending a large portion of your time driving traffic to you website. There are several ways to bring traffic. You can optimize pages for the search engines. You can write articles and submit them. You can use social networking to build relationships on the internet.

One very important method of driving traffic is Google AdWords. AdWords has one important difference from all the other methods mentioned. AdWords costs money. You design an ad for your website, and then Google places your ad on their search engine results, in the paid or sponsored links section. You pay Google every time someone clicks your ad.

However, AdWords has advantages that offset the costs. Why should you use Google AdWords to drive traffic? What are the arguments for AdWords?

1) Google AdWords will start sending your website traffic immediately.

It takes time for a website to rank high enough to appear on organic search results. It takes time to write articles and submit them. It takes time to build a social network. All the other methods of driving traffic require an investment of time. These alternatives require hours of work to establish, and then may take weeks or months to show results.

AdWords will start sending traffic to your website today. As soon as you create a campaign and an ad, you can begin getting traffic.

2) Google will help you every step of the way.

Google makes a significant portion of their revenue from AdWords ads. Google makes money by you participating in AdWords and wants you to succeed. Google publishes user guides, blogs and other information to make using AdWords as easy as possible.

3) AdWords provides the information about your campaign that you need to succeed.

AdWords provides keyword research tools so you know what consumers are searching for. AdWords helps you evaluate your campaign after it is created. AdWords supplies you with the impressions, click through rates and costs of you campaign. It informs you of the Quality Score for your ads, on a scale of 1 to 10. It offers advice on how to improve the Quality Score.

4) You can control the cost of AdWords with the proper strategy.

Knowing how to obtain a good Quality Score for your ad can reduce your cost per click. A well optimized campaign can deliver traffic for just a few cents per click. The Free AdWords Strategy Guide describes step by step how to optimize your ads.

5) Anyone can obtain the top ad positions.

AdWords values quality over price. AdWords doesn't simply award the highest ad position to the highest bidder. The ad quality score is the primary factor in ad positions. That means you can advertise in highly competitive markets, using a good Quality Score to beat out other advertisers who are simply spending more. The Free AdWords Strategy Guide reveals exactly how to get a good Quality Score.



Are you over paying for your AdWords campaigns? Have you experienced any of the following problems using Google AdWords?

High cost to maintain your AdWords campaign Poor quality score affecting your bids Low Click Through Rate for your ads Minimum bid for your keywords is too high Landing pages that don't convert There is a solution to all of these problems. Get your FREE copy of the Adwords Strategy Guide




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5 Secrets To Google AdWords Success

Google has created the most effective, targeted, easily measurable forms of marketing & advertising in history. With Google AdWords you can reach millions in seconds, and get in front of an appropriate audience and sell your goods or services to visitors throughout the world.

But, in order to harness the power (and it is powerful) of this incredible system and maximize your results while minimizing your spend there are a number of simple steps you should take.

Whether you are new to AdWords or a seasoned AdWords veteran there are five simple mistakes I see in client accounts again and again. Avoid the mistakes, increase click through rates, decrease average cost per click and increase conversions!

Secret #1: Split Up Your Campaigns & Ad Groups

Stop bundling all of your keywords into one campaign and one ad group.

Time and time again I see client accounts with one campaign, one ad group, and 100+ key-terms with only one ad. Google's structure is hierarchical, allowing easy, precise management of your keyterms. Campaigns allow you to manage a number of Ad Groups, and ad groups allow you to manage the specific ads for a particular set of key terms.

I usually break down my accounts as follows: The Campaign is usually a base keyword say "cups" and the ad groups within "cups" have variations on that key term "red cups," "plastic cups," etc. Besides being more organized and allowing you to more easily view the performance of different terms, splitting up your campaigns and ad groups this way will allow you to create extremely specific ads.

If you are guilty of lumping all of your ads and keyterms together in one group don't worry, it may be to your advantage. Although organization is helpful, it can sometimes be hard to figure out how to initially organize an account. You don't always know if a term or set of terms will be extremely popular and should have it's own campaign and specific ad groups.

If your campaign(s) has been running for any period of time you can leverage the history of your terms in creating and organizing your new campaign and ad groups. Analyze the number of impressions for each term and base your campaigns off the most popular sets.

For example an account I recently adjusted had a lot of impressions for "medicaid attorney." I broke this term out, pulling it into it's own ad group underneath the "Medicaid" campaign. I then proceeded to create like groups underneath the "Medicaid" campaign with variations on attorney or Medicaid. When I was done with the account the "Medicaid" campaign had a large number of ad groups within it, all pertaining to (or including the term) Medicaid.

Once you are finished organizing, your accounts should look something like this:

Medicaid (Campaign) > Medicaid Attorney (Adgroup) > Medicaid Attorney (keyterm) > Best Medicaid Attorney

Medicaid (Campaign) > Medicaid Lawyer (Adgroup) > Medicaid Lawyer (keyterm) > Best Medicaid Lawyer

Secret #2: Create Extremely Specific Ads, Match Your Ads to Your Terms

Splitting up your campaigns and ad groups is necessary to create extremely specific ads and to match those ads to your terms. Secret #1 allows you to properly manage and manipulate your account (providing an upgrade path for more terms), but Secret #2 will get more people to actually click!

The beauty of AdWords is its specificity. You can target an ad regarding "Lightning Bug Jars," to only run when a user visits a site with the terms "Lightning Bug Jars", or when a user types "Lightning Bug Jars" into a search query on Google's network. Google has leveraged this specificity, creating a giant advertising network that is destroying old advertising networks and mediums.

The problem with creating a television ad isn't so much the cost of the production of the ad (which it can cost a great deal) or in the cost of the actual spot (which can also be very expensive), but in the fact that the ad will be seen by an untargeted mass. Your advertisement for a new teen fashion will be seen by an elderly Grandmother, who although hip in her own right, has no interest in pink hot pants with the word "juicy" smeared across the posterior.

Leverage Google's specificity!

To run a successful AdWords account you must take advantage of Google's specificity. At first it might seem daunting (and it will take some time and creativity), but split up your campaigns, ad groups and keyterms as much as you can (see Secret #1) and then make sure to make your ads as specific as possible.

Once you have broken up your campaigns and ad groups into key term specific groups the benefits will become immediately noticeable. Where before you were limited to one set of ads for a huge number of unlike keyterms, now you can target specific ads for specific keyterms. Writing ads will become easier.

Many of my ad groups contain only two or three terms, for example an account I was updating today had an ad group called "Estate Planning Attorney" with the following two terms: estate planning attorney, estate planning attorneys. I have another ad group called "Estate Planning Lawyer" with like variations. This will mean you may have a LOT more ad groups and campaigns to monitor and manage, but the results will be well worth your time and effort.

Secret #3: Use Your Keyword In Your Ad (sometimes)

Have you ever typed a search query into Google and realized that the term(s) you searched for appears bolded in Google's display results. Try it, go search for chocolate:

http://www.google.com/search?q=chocolate

You'll notice that the word chocolate is bolded everywhere it appears, including the AdWords ads!

This subtle bolding has a huge impact on drawing people's attention to your ad. The impact becomes more noticeable when you have multiple word key terms like "milk chocolate" or "dark chocolate." Any words that are in the query will be bolded in your ad. So, as often as possible, and when it makes logical sense and is appropriate, include the key term in your ad, the extra visibility from the bolding should help tremendously.

Beyond the physical bolding, including the key terms in your ads also has a psychological impact on the user. By connecting the term with an ad you help connect the ad to the visitor. They are searching for that term anyway, help them realize your sites potential and relevance by including it in the ad. The effect is stronger (or more visible) when someone is searching on Google (or one of their search partner networks). Someone types in chocolate, sees your ad (with the word chocolate bolded) and clicks.

In Google's content network (where the ad is based on the content of the AdSense site the ads are on) the effect is subtler. The user may be reading a paragraph or article with the word chocolate embedded in the content somewhere and then sees an ad for chocolate. Although not as in your face, it still has a powerful connection effect.

The bolding also occurs if your domain includes one of your keyterms.

If you are in a very competitive industry, and you have seen a lot of impressions, but relatively few clicks do a quick search for the terms you are already bidding on (or are considering bidding on). If you notice all or most of the ads are including the key terms in their ads or titles (for the bolding effect) don't include your key term in your ad or your title. Try to differentiate your ad. Make it stand out by bolding (or not bolding) it when appropriate.

Secret #4: Create Multiple Ads & Monitor Those Ads

Google allows you to create a number of ads within each ad group. Once you've organized your AdWords account properly and have ads that correspond directly to the set of keywords within an ad group, create multiple ads.

Google tracks and reports a myriad of statistics on each ad (most of them probably already familiar to you through keywords). The information Google reveals includes the following:

Percent Served is the number of times that particular ad was shown in relation to the other ads in the ad group. For example say I had an ad group setup with two ads. The keyterms in this ad group were able to attain 100 total impressions. My first ad has a percent served number of 46%, my second ad has a percent served number of 54%. Therefore, my first ad was shown 46% of the time or 46 times (based on the 100 impressions 100 x 46%). The second ad was shown 54 times (100 x 54%).

Clicks in the ad variations tab reveals the number of clicks that particular ad received.

Impr. or impressions is the number of times that ad was seen by searchers or those viewing your ad on the content network.

CTR or click through rate is the number of click divided by the number of impressions (clicks/impressions). This is a very important number. The higher the click through rate the more you (and Google) can assume that users found this ad or term relevant to a particular set of keyterms. Better more targeted ads and keyterms receive higher click through rates.n

Cost is the overall spend designated to or spent with a particular ad.

Conv. Rate or conversion rate, the number of people who contacted you, or took the steps you consider a conversion divided by the number of clicks.

Cost/Conv. or cost per conversion, is your total spend divided by the number of conversions.

Gaining a familiarity with the above terms, what they mean and how they relate to your particular account, terms, and ads, is vital to success in AdWords. There are no hard and fast rules for a successful account; there is not a default average click through rate, or conversion rate. What might be phenomenal performance for a high-end business consultant can totally destroy a reseller of specialty key chains.

In order to properly analyze your ad performance you must create multiple ads. I would suggest 2 or 3 ads to begin with. At first your ads will be rotated consistently, but eventually one will typically outshine the other(s) as being more effective in garnering clicks. In this respect Google will proactively monitor your ads, eventually showing the most effective ad most often. This is a great, effective, features of AdWords. It ensures that your most effective ad is also the one most shone. But, you must continue to tweak your ads! Try to compare the success of the one ad to the failure of another, what are your users responding to? Was your title well written with a catchy phrase or format? Redo the body of your ad. Was the body of your ad enticing with a great call to action? Redo the title of your ad. Eventually this A to B to C testing will lead to huge gains in click through rate and overall account performance.

Finally, if you are looking for inspiration you can always "market research" a competitor's ad. See what seems to work on other advertisers' ads and use them as a spring board to your own ad success. Do their ads entice you? Would you click?

Secret #5: Stay Up-To-Date, Use Google's Help Resources

One of the best things about Google AdWords is that it is constantly evolving. New features including mobile ads, image ads, video ads, keyword tools etc. are added all the time allowing advertisers to reach a broader network of targeted visitors. New tools allow laser targeting and precise measurement. But, one of the worst things about Google AdWords is that it is constantly evolving. AdWords, like many other Google services is tweaked, revised and added to at an alarming pace, a pace that can sometime be hard to keep up with. Arm yourself with the tools you'll need to stay current on all of the latest revisions and tools. Some great resources include:

Google AdWords Help Center - http://adwords.google.com/support/

This is perhaps the single biggest resource. Every change or revision is documented in the Help Center, including revisions to algorithms and the Quality Score formula. In addition to visible tool changes or additions, often major changes to the AdWords system occur, but are not directly visible by end users. An algorithm or formula change will directly affect your advertising and you may be able to spot it by closely analyzing your traffic and statistics, but learning of changes as they happen will help arm and prepare you for changes that need to be made.

Google AdWords Learning Center - http://www.google.com/adwords/learningcenter/

Google has really gone out of their way in facilitating the use of AdWords. This has been illustrated through the ease and intelligence of AdWords' interface, but also in the number and method of resources for new users. This fantastic multimedia breakdown of EVERY component of AdWords, from introducing and setting up an account through Google's most advanced AdWord's tools, will make you a confident AdWords expert.

Each tutorial includes a helpful audio/video presentation that is easily presented and you are allowed to take a quiz after each lesson. If you are new to AdWords I highly suggest taking a day or two and going through each lesson one buy one and completing the accompanying quiz.

Inside Adwords - http://adwords.blogspot.com/

Inside AdWords is he official source for information about AdWords. In addition to offering an array of helpful links regarding AdWords (including videos and tutorials) this incredibly helpful blog is a great resource on current or upcoming changes. Often times the developers of AdWords, the authors of this blog, will explain why certain changes were made, what changes will be made, and what advertisers should do to facilitate and take advantage of these changes. By staying up-to-date on upcoming or proposed changes you can get a leg up on your competition and begin preparing for additions or revisions.

Conclusion

Those are my five secrets, the five techniques I use to gain success and continue to improve on that success for each of my clients on AdWords. I hope you enjoyed the five secrets to Google AdWords Success and it empowers you to hold your marketing dollars responsible and perhaps consider the use of this fantastic tool. If you have any additional questions or comments please feel free to contact me.



Zachary Katkin is the founder the award winning Internet Marketing & Web Development firm Atilus. Zach can be contacted via the company's web site at http://www.atilus.com. Zach is also an adwords certified professional.




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6 Strategies To Get The Most Out of Google AdWords Advertising

Paid advertising such as Google AdWords is a lucrative way to bring targeted traffic to your website fast. You just need to set up an account with a small activation fee of $5 and you can start bidding on keywords and gain ranking in the SERPs on the right side of the organic search engine listings instantly. Everytime someone clicks on your ad, you pay Google a few cents or dollars depending how much you are willing to pay as maximum cost per click(cpc) for your different keywords.

While it's easy to start advertising on Google AdWords, it's not easy as just creating an ad, get clicks and sales start pouring in. Always remember this so that you don't get deceived. Below are 6 strategies for you to get the most out of Google AdWords advertising.

(1) Getting Clicks

I've experienced it before and the problem most people are confronted with is to get sufficient amount of clicks that can convert into a sale for instance. The key to get clicks is to give people a compelling reason to check out your offer. You don't have enough room to write a long ad so your primary objective is to get people to click on your offer among all the rest. Some people might not even know you are selling something until they click and get to your site and they don't need to know that because your sales page is going to do the rest if it has attractive and powerful sales copy.

(2) Higher Bids

Next important thing is you need to bid high enough so that your ad appears among the top. I've found that you can still get a decent number of clicks even though you are on the second or third page of the search engine results for highly competitive terms. For less competitive, more targeted and cheaper keywords, you can appear on the first page, usually the most recommended. It's very important to test which keywords are most profitable for you in terms of clicks and conversions. If a keyword isn't getting clicks at all and you have bid high enough, most probably, your ad is not attractive in generating clicks. On the other hand, if you are getting many clicks and no conversion, your sales letter might not be doing its job properly. Perhaps, you need to tweak it. A sale for every 50 or 100 visitors is generally considered good on the Internet. That's a 2% conversion for every 50 visitors and a 1% conversion for every 100 visitors. Everything above that is very good.

(3) Creating Different AdGroups

To get the most out of Google AdWords, you need to create different AdGroups for each keyword and ensure that your keyword is highly targeted, hence improving your conversion. It's much work than just slapping one AdGroup, one ad and one maximum cost per click(cpc) for say 100 keywords. With different AdGroups, you can have different ads, different maximum cost per click(cpc). One of the main reason to create different AdGroups, is that you can add your targeted keyword phrase in your ad, be it the title or the description. It has been proven that people are most inclined to click on ads that contain the exact keywords they are looking for, so this is a good reason for you to create keyword-rich ads.

(4) Keyword Status

With Google AdWords, you no longer have disabled status keywords, on hold status keywords, trial status keywords and normal status keywords. You just have active or inactive keywords now. For inactive keywords, usually you will see a message like this "1 keyword(s) are currently inactive.

These keywords are marked in the status column below. Improve their quality through optimization, delete them, or raise the keywords' maximum CPCs to the minimum bids indicated. (Raising the bids will activate the keywords.)"

Next to the inactive keyword, you will see something like "Inactive Increase quality or bid $1.00 to activate" or "Inactive Increase quality or bid $5.00 to activate" but it can also be other bid values. Usually, I just leave it inactive if it costs too much to activate and I delete it. This new method of keyword bidding evaluation is much more interesting than the previous method because most of the keywords are active and showing now, hence better advertising.

(5) Keyword Matching Options

If you are selling specific products, use exact match and phrase match for your keywords. With exact match, you just need to put square brackets between your keywords for eg [sports cars], hence your ad will only appear to people searching for that exact keyword phrase. Phrase match is a bit the same as exact match but double quotes are used instead of square brackets, for eg "sports cars". This keyword phrase with double quotes will only appear to people searching for that exact keyword phrase plus any other keyword combined with sports cars at the beginning for eg "red sports cars" but not "sports cars red". You also have negative keywords where you just put a minus sign in front of the keyword that you don't want your ad to appear for eg -free. All people who type the word "free" in their searches won't trigger your ads. The negative keywords applies mostly to phrase match and broad match which we are going to discuss.

The last one, the broad match, using keywords with nothing around it, is usually not recommended if you are selling specific products because you might not get very targeted visitors. For eg, if you use the keyword phrase "sports cars" as broad match, your ad might appear for people searching for "sports" or "cars".

(6) Google Search and Content Network

You can also use Google search network such as AOL, Ask Jeeves, Netscape, Earthlink, Compuserve amongst others to get your ads appear on them too as well as Google content network, which represents all the sites that have Google AdSense on them.(You can read more about adsense at http://www.zineguru.com/article54.htm and open an account at http://www.google.com/adsense.) To enable these options, you just need to put a tick in the checkbox next to your campaign number and click on "edit settings" at the top of the campaign list. Then you can put a tick in the checkboxes for search and content network.

In fact, all the AdWords publishers that have allowed their ads to be syndicated in the content network, will appear in the form of adsense ads on other webmasters' sites. If your ad is related to a specific topic, it can appear on some of them. If people click on the adsense ads, you pay Google according to your maximum cost per click(cpc), generally a bit less and Google pays a percentage to the webmaster. This is how it works. Generally, if you let your ads syndicated on the content network and if your ad is good and your bid, high enough, you can get interesting clicks. You might even be the only ad in the adsense space of the related site just because with the new Google AdSense rules, sometimes the highest paying ad can be the only one displayed even in a block usually comprised of 4 ads. Hence, it will fill the entire unit giving your ad more space and exposure. Less competing ads means more clicks for you.

How To Get Started With Google AdWords

If you want to get started with Google AdWords, sign up an account with them at http://www.google.com/adwords and conduct an extensive keyword research related to your business and start bidding on your keywords with your different AdGroups. You can use Yahoo! Search Marketing keyword research tool previously known as Overture at http://inventory.overture.com/d/searchinventory/suggestion.

Due to the fact that your ad is new, you will have to start generating clicks and increasing its value because Google looks also at the click through rate(ctr) to help determine your positions. Your maximum cost per click(cpc) might not be the highest but if your ad is getting more clicks than your competitors, your position will shoot up. So a bit smart marketing if you want. You might try to put a higher bid initially and generate clicks and after awhile, lower your bids to a reasonable amount because your ad might still be in a decent position due to the click through rate(ctr). In addition, I advise you to have a daily budget above the recommended one to ensure that your ads are displayed every time. If Google recommends say $5 daily budget, put it $10 or even $20. This does necessarily mean that you will spend that amount of money daily although you can. It's just a precaution to make sure that your ads are delivered well. You might not even meet the initial $5 if you are not getting clicks.

Conclusion

Google AdWords is a lot about testing and tracking which campaigns, AdGroups and keywords are working better for you and in the end, if you have a working campaign, stick to it and monitor it. Patience is important in pay per click advertising like AdWords. You might not see instant results but don't give up until you see some results be it a sale or an ad producing clicks. But be prepared to blow a few bucks because this is how you are going to learn ie by testing and tracking. Google AdWords is an additional source of valuable traffic and can't be ignored.

Good luck and happy advertising.



This article can be freely published on a website as long as it's not modified in any way including the author bylines, plus the hyperlink must be made active just like below.

Jean Lam is the webmaster of Email Autoresponder which provides autoresponder review, article and courses to boost your marketing efforts.




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A Step-by-Step Guide to Creating a Google AdWords Account

Google AdWords is the platform which Google use to allow people to advertise their company, product or service on the Google website and Content Network. The following step-by-step guide is aimed to help you create a very simple and basic AdWords account which you can use to promote your business, gain visitors and potential increase sales.

The guide should not be used as an extensive look into Google AdWords and its capabilities, and the following guide does not guarantee sales. If you would like more information on Google AdWords itself or information on getting a professional Google AdWords account designed and managed click here.

Okay, so it is now time to show you how to create your own Google AdWords account. Take a deep breath, settle into a comfy chair in front of your computer and get ready to follow these steps:

1.) Initially you need to navigate to the Google AdWords home page and sign up for a new AdWords account, so browse to http://adwords.google.com/select/Login and click on the 'Try AdWords now >>' button.

2.) First you need to select which type of Google AdWords account you require. This walkthrough is going to show you how to set up a 'Standard Edition' account. So, select the 'Standard Edition' radio button and click on 'Continue >>'

3.) You will now find yourself in the Google AdWords sign-up wizard; this will walk you through the different stages of creating an account. The first area you need to choose is your language targeting and your geographical targeting. You can select many languages to target, but for this walk through I am going to just target English speaking customers.

The second section is to target different customers by location; once again I am just going to target the whole of the United Kingdom. However you could target individual countries, counties, major cities, small towns or within a certain distance from a town, so anyone within 60 miles of Newcastle upon Tyne. This can be changed by selecting 'Change Targeting'. When you have chosen your language and location targeting click 'Continue >>' to continue to the next stage of the wizard

4.) Stage 2 of the Google AdWords wizard is how to create an advert for your campaign. A campaign advert has 5 areas;

*Headline - This is the blue underlined headline you can see on the below example, it has to be no more than 25 characters long including space's.

*Description line 1 - This is the first black line under the headline, this has to be no more than 35 characters including spaces.

*Description line 2 - This is the second black line under the headline, this also has to be no more than 35 characters including spaces.

*Display URL - This is the URL that is displayed in green at the bottom of the advert. The Display URL is the web address of your website. This also has to be no more than 35 characters, this does not need to include the www at the start of the websites URL

*Destination URL - The destination URL is the only area of the advert that is not seen. This is the page on your website you want the user to visit, so it could be your home page or a more relevant internal page on your website.

 

Example of a Google AdWords Advert

1930s Football Programmes

Unique, Highly Collectable 1930's

Football Programmes in Top Quality

1930s-Football-Programmes.co.uk

It is important to note that you can change your advert later, so it does not have to be perfect at the moment. Once you are happy with your advert you can click on 'Continue >>' to move onto the next stage of the wizard

5.) The 3rd stage of account set up is deciding which keywords to use to promote your website. Your keywords are the keywords and phrases that you believe are relevant to your website. If people were to then search for these keywords your advert would appear in the Google sponsored listings. Some keywords are more expensive than others so it is important to use the correct keywords which are going to have the potential to generate leads or sales.

The higher you bid on a keyword the higher you will appear in the search engines, so depending on your budget you may need to complete some intensive keyword research. To add keywords to your AdWords account you need to add them to the text box on the Google wizard, using a separate line for each keyword. So using my 1930's football programmes example I would insert the following keywords

rare football programmes

rare soccer programmes

rare football program

rare soccer program

1930s football programmes

1930s soccer programmes

1930s football program

1930s soccer program

1930 football programmes

1930 soccer programmes

1930 football program

1930 soccer program

30s football programmes

30s soccer programmes

30s football program

30s soccer program

Please note that you can edit these keywords once the account has been finished. So, once you have chosen your keywords, select 'Continue >>' to move onto the next stage of the wizard.

6.) The 4th stage of the wizard is to decide on your currency, daily budget and your maximum cost per click. It is important to note that you CAN NOT change your currency at a later stage, however you can edit your daily budget and cost per click. So, for this example I am going to leave the currency at 'British Pounds Sterling (GDP £)". Your 'daily budget' is the maximum amount you are willing to spend on advertising you website on the Google network. You can change your daily budget at a later stage if you require.

The 'Default CPC bid' is the maximum amount you are willing to pay per visit. This will decide which position you appear in the search engines. The higher you are willing to pay the higher you appear. This can also be changed at a later stage if required. As my example is quite an uncompetitive market and I am selling goods with a high sale price, I am going to set my daily budget at £10 and my 'Default CPC bid' at £0.20. Once you are happy with your daily budget and maximum cost per click, click on 'Continue >>' to move onto the next stage.

7.) The final stage is to review your account to make sure you are happy with your selections. All of this can be changed once the account has been created. If you are happy with you account click on 'Continue to Sign Up >>'

8.) To have a Google AdWords account you need to have a Google account, if you have an account, select 'I have an email address and password I already use with Google services like AdSense, Google Mail, Orkut or iGoogle'. A second option should then appear below, if you want to use the email address for your Google AdWords account then select the top option, 'I would like to use my existing Google account for AdWords' and enter your Email and Password. If either you do not want to use your current Google account for this AdWords account or you do not have a Google account then you will be promoted to create a new login. Once you have created a new account or logged into your existing account you will be promoted with a login link. Select this link and you should log into your new Google AdWords account.

Congratulations you have just created your very own Google AdWords account!

However there is one last small point which you need to complete before your ads start getting shown on the Google network, which is you need to enter your payment details.

9.) To enter your payment details select 'My Account' from the tabs at the top of the page. Once loaded select 'Billing Preferences', in here you need to follow the wizard to entering your payment details. Once you have entered your Payment details, wait 15 minutes and then go to Google.co.uk and enter one of your keyword and your adverts should start to appear on the Google network!!!

Congratulations!



If you are having any problems you can get a complete AdWords review from a professionally qualified AdWords individual all for a reduced price. To get your discounted AdWords review and more information on complete AdWords management email neil.hancock@silverbean.co.uk and quote EzineArticles.

Neil M Hancock is the Search Marketing Manager at Silverbean, an online marketing agency in Newcastle, who specialise in North East SEO and Affiliate Marketing. For more information on Silverbean, please visit our website at silverbean.co.uk




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A Summary of the Advantages and Disadvantages of a Google AdWords Campaign

The Internet has drastically changed the way we communicate and the way we search for information. One of the most helpful innovations that has come about from the Internet revolution is the Google search engine.

Without Google, the internet wouldn't have grown so fast, but then again Google wouldn't be around today without the internet. Google allows us to search for virtually all types of information quickly, and it can also help our online businesses grow quickly thanks to the Google AdWords advertising program.

For complete beginners, AdWords is a pay-per-click advertising program that was created by Google back in 2000, which helps build targeted traffic to websites and increases their business. Basically, a business or individual pays Google for the exposure they receive on Google's search engine.

There are many advantages and disadvantages to consider before deciding to use a Google AdWords campaign as part of your marketing.

Advantages of Google AdWords

One benefit is that Google AdWords reaches a massive audience. According to recent data, close to 65% of internet users use Google to search for relevant information. That's a huge chunk of the market you can target via Google.

You can almost assume that once a link to your website shows up on Google via a Google AdWords campaign, it's likely to generate clicks and bring visitors to your site who are interested in what you're offering.

This means that even if you have an operating budget of say, $400-$2,000 per month, you can still popularize your brand. And, if you set up your ads and landing pages correctly, you should be able to recoup your cost with your AdWords budget and even come out on top.

Another benefit is the cost involved. Google charges for each click. Therefore, using their system is free, and if any of your ads attract zero clicks, you don't pay a cent. You only pay whenever someone clicks on your ads. This means that you're essentially paying for each view that you get, so you're not wasting money on people who never show up on your site.

The position of your ad on the Google search page depends on the budget you specify. The budget can be as low as 1 cent per day to as high as $100 per day, but you really can't expect to get anywhere with an AdWords budget of 1 cent per day!

Also, with Google AdWords, you get the flexibility to change your ads according to your preferences - something you can't expect to do with other mediums of advertising. You can get adverts on Google AdWords running in as little as 15 minutes, so changing them frequently according to user patterns won't take very long.

Speaking of flexibility, Google also works in a lot of other languages, which again gives you the option of catering to a niche audience.

Disadvantages of Google AdWords

Google AdWords has its disadvantages too, of course. The biggest downside is that Google AdWords doesn't provide any information about the performance of a competitor. Google's policy is not to share competitor's performance data, which can make it difficult to come up with an effective marketing strategy. Another setback with Google AdWords is the limited amount of copy space available. You have to squeeze everything within a seventy character limit, which can sometimes be difficult.

Regardless of these two drawbacks, a Google AdWords campaign is still a very lucrative and profitable business marketing option for anyone that wants to gain exposure in the overcrowded world of the Internet.



Learn more about Internet business opportunities at Work From Home Opportunity and sign up for the free newsletter course.
Also, check out John Baril's online training blog at: Online Marketing Promotion




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AdWords Marketing - Easy Ways for the Little Guy to Exploit the Moneymaking Power of Google AdWords!

In order for your internet business to flourish, you must reach for the right customers at the right time, and in the right places. Now, this may sound elementary to you, and likely even obvious, but most effective marketing strategies on the internet evolve from such humble beginnings; it's not enough to merely know these truths, the trick is to make use of them. The main topic of this article will be AdWords marketing. We'll cover what it is, how to implement it, and in what ways it is more beneficial as an advertising vehicle for your internet business than other possible avenues. First, let's discuss some sound, general business principles.

Initially, a few questions you must ask yourself as a committed internet marketer pertain to how you go about finding your customers. Where do you advertise? How do you target your potential customers? Or, are you even selectively targeting your new customers with any kind of systematic precision?

One of the best methods you can use to find the right customers, in the right place, and at the right time is by using Google AdWords marketing. In case you're unfamiliar with this cost effective way of marketing, let's briefly define it. Google AdWords allows you to advertise your products and services on the internet in a way that targets your customers very precisely; it is set up so that you can hone in on your target market with laser like precision. The power of Google AdWords marketing comes from the fact that about 89% of all internet users who are searching for anything, do so using the Google search engine.

Have you searched for anything using Google? You'll find the Google Adwords ads, the ones we're discussing, along the right hand side of the search results page. They are grouped together under the "Sponsor Links" heading. The reason they are not found among the normal or 'organic' results area is because those links have been placed there by Google upon a review of the particular web site.

In other words, the organic links appear there because the web sites containing them have, laboriously, and after many months of waiting, been found to comply with Google's ranking rules (also know as the "dreaded" algorithm).

By contrast, Google AdWords are referred to as "Sponsor Links" because you're paying for them. But, the payment system used for Google adwords marketing is very different from most advertising plans. In Google AdWords, you must "bid" for your ad's placement. Your bid represents the amount of money you're willing to pay Google each time someone clicks on your ad. The higher your bid, the more prominently your ad appears in the results.

Another unsung advantage of setting up a Google AdWords account, is the fact that there is no cost involved. You'll only have to pay if somebody actually clicks on the link in your ad. With Google AdWords you have the luxury of being able to reach highly targeted, pre-qualified customers. To illustrate, let's supposed a surfer runs a Google search using the keywords "Italian handbags." If your Google AdWords ad was specifically related to this term, it would then show up in the "Sponsor Links" section. By entering this term into the search box, your potential customer has already pre-qualified himself as someone interested in this type of item. If the wording of your ad attracts their attention, they will click on it and be redirected to your website where you have a better than even chance of making a sale.

Advertising in this manner eliminates most 'tire kickers' and saves you from spending money on untargeted prospects. Another added benefit of using aAdWords marketing is the fact that, as huge as Google is, they allow you, if your product requires it, to target your customer by location - this could mean by city, state, and even by country. Still, it's good to keep in perspective the fact that some 90% of all internet buyers come from the United States, 5% are from Canada, and another 5% come from the U.K. and Australia, combined.

A well crafted Google AdWords marketing campaign can bring you more targeted, pre-qualifed customers than almost any other form of online advertising. What is more, this stream of highly focused customers can begin within minutes, and profits can begin to pour in just as soon, also. Google AdWords may be the last remaining refuge for the little guy on the internet. There's no time like today to start using this low-cost, high impact, method of driving information hungry, cash-in-hand, customers right into your very lap.



If you're relatively new to the AdWords marketing game, and have unanswered questions about how to get started, take heart. There is a brand new resource that not only 'tells' you how to set up your profitable campaign from square one, but it 'shows' you how, step-by-step. Discover your step-by-step Video guide to Pay-Per-Click [http://www.earnlarge.com/adwordsmarketing]




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Are You Searching For a Google AdWords Ebook

Are you trying to make money with Google AdWords and thus has found yourself seeking a good Google AdWords ebook? Continue reading to find out how you can get one absolutely free, no cost or obligation to you.

Google Awords ebook will teach you the insight that you will need to know to master Google and their many and ever changing rules. Having a basic understanding of Google is not enough when you are setting up AdWords campaigns because what you don't know could cost you a lot of money. Make sure that before you start your Google AdWords account that you have a better than basic idea of Google AdWords. And this is where a good Google AdWords ebook can come in quite handy. Most Google AdWords ebook can give you incorrect information because they are not up-to-date. If you buy an ebook that was written in 2006 then that information is no longer valid. That is because Google have changed their algorithms about 15 times since then and it would only mean that you would be playing with yesterday's information.

A up-to-date Google AdWords Ebook

Getting an up-to-date Google AdWords ebook will be beneficial to you because you will learn what is the proper way that Google now wants all its advertisers to set up their campaigns. Google required that in order to give a good quality score that you landing page and your keywords are relevant to the offer that you are making. For example if you are selling red apples then your keyword should be red apples and when Google send out its robots to check your landing page, you should have a headline talking about red apples. Only then will Google consider your content relevant and give you a high quality score. But that is not the end of the game with Google-the next step is your ads. Your ads must be eye catching and appealing that they get enough clicks. If not you will have a low quality score and you will be charged even more for your clicks.

Getting around the writing compelling ads will not be a problem for you if you have a tool that shows you what Google AdWords campaign ads are converting. And all you have to do is copy, tweak and you have a profitable campaign.

This will save you time and energy and making sure that you start off on the right foot with Google. Most times it is impossible to correct a bad campaign because Google still give it a low quality score. It is usually better to just delete the campaign and start a new one with a brand new name.

A good keyword tool can help you fix the problem and never have to worry about it again.



Are you looking for a good Google AdWords Ebook? Well, you can get valued at $49.95 absolutely free as an added bonus when you sign up for the FREE trial offer of Google Cash Detective. This tool will help you to see what Google AdWords ads are converting so all you will need to do is copy, tweak and start making money.




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Broad, Phrase, Exact, Negative - Four Google AdWords Terms You Must Know for Advertising Success

A few days ago, I was setting up my latest Google AdWords campaign. My brother was watching me work through the process, and he asked me:

"Why do you put quotation marks and square brackets around some keywords?"

I was a bit surprised to realise that I couldn't actually answer him - not in any definite way, at least. So, I set to work finding out what the matching options mean, and how they affect results.

First up is the default, Broad Match. This is where a keyword phrase is written as is, for example: google adwords

This method means that your Ad will potentially be shown to anyone searching for 'google' and 'adwords', in any order and possibly with other terms. So, anyone searching for 'adwords google help' could see your Ad.

Next is Phrase Match. This is where a keyword phrase is enclosed by quotation marks, for example: "google adwords"

This is essentially the next step up from Broad Match - your Ad could be shown to anyone searching for 'google' and 'adwords', but only in that order, and possibly with other terms included in the search. So, 'how to start a google adwords campaign' could trigger your Ad to be shown.

The last in the 'positive' matching options is Exact Match. This is where your keyword phrase is enclosed by square brackets, for example: [google adwords]

This is the most specific of the three types. In this case, your advert will only be shown if somebody searches for 'google adwords' in that order and with no other terms.

These options each have their own merits, but generally, the more specific the search term, the higher your CTR (Click Through Rate).

If you have a small niche to start with, then Broad Match will give you the most exposure. The downside is that the large number of triggering phrases could push your CPC (cost per click) up, as a result of competition.

Larger markets require highly-targeted Ads, and this is where Exact Match (and Phrase Match, to an extent) comes into play. Imagine trying to get clicks from keywords such as 'car parts' compared to 'ford fiesta rear wheel bearing'. Obviously, the more specific your keyword terms, the more likely you are to get an interested visitor to your site.

The last of the keyword matching options is Negative Keyword. This is where a keyword is precluded by a minus sign, for example: -tricks

This stops your Ad from being shown if somebody searches using that term. For example, 'google adwords tricks' would stop your Ad from being shown.

This is useful for prequalifying prospect clients - if you are trying to sell something, then '-free' would be a good term to include in your Keyword list.

Of course, as with any marketing campaign, which of these methods will work best for you is unpredictable, so always remember to test, test test!

If you need more help with setting up your Google AdWords campaign, this particular resource is one that I found useful when starting up:

Adword Equalizer - http://www.rob-barrett.co.uk/recommendations_marketing/google-adword-equalizer.php

Best of luck with your Google AdWords campaign!



Rob Barrett is a professional web designer based in Dorset, England.
To read more free articles on Internet Marketing and Google AdWords, visit:
http://articles.rob-barrett.com




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Definitive Guide to Google AdWords

Everyone wants to be a 'Google AdWord professional' and who wouldn't? The Google advertising team has given any and every inspiring Internet marketer an open gateway to make money with AdWord advertising. Using AdWords can lead to much success as a marketer.

Google PPC

Google PPC may be one of the easiest ways to generate traffic to your website and make some decent profits from your AdWords campaign. Google AdWords is the most popular form of pay per click advertising for small businesses, partly because of Google and their AdWord advertising popularity, and partly because it allows you to control your expenses by setting daily maximums for each ad in your Google AdWord campaign. In your Google AdWord campaign, you set how much you are willing to PPC (pay per click) and how much you're willing to spend a day. These numbers in your Google AdWord campaign determine how often your actual will show on a viewers screen when she hits the search button. Advertisers who has set there AdWord Campaign budget highest, and are bidding higher on that particular keyword, shows up first in Google's Sponsored results.

Google AdWords advertising usually starts off as a trial and error for marketers who are new to using AdWords. It kind of comes down to you having to spend some, in order to make some. And often times you are going to find yourself losing a lot more than you're making. It's going to take a lot of reading and research to really learn Google AdWords, how it works, and how to become profitable from it. An AdWord campaign is more than guessing and throwing number together. To become a Google AdWords professional you MUST study your niche, choose your AdWord keyword list wisely, and refrain from any bidding wars. Bid on what you feel comfortable with. Once you start making more money from your Google AdWord campaign, then you can slowly start upping your bids, but NOT right away.

AdWords Campaign

Google AdWords allow you to run numerous AdWords campaigns at the same time. This is key. One of my best practices is I test different ads to see which one is converting better. For example, for one ad I may have my header title 'Guide To Google AdWords' and for my description I may put something like, 'My Definitive Guide To Google AdWords has helped make people $1 million dollars a month.' That would be my first campaign, and I would target keywords like: Google ad word, AdWord advertising, AdWord campaign, AdWord help, Google AdWords professional, Google advertising, advertising on Google and so on. For my second campaign I would try something like 'AdWord Advertising Really Works' with a different description. After about a week or so of checking the stats in the AdWord campaign, I would know exactly which ad is working the best and which one I should ditch.

Make Money Using AdWords

Now you should already know how Google AdWords can be a great thing, now I'll show how to use it in order for your business to make profit. First, you should determine how much you can afford to pay for a click. Doing this is important because it enables you to better understand the amount of money you can bid on keywords in your Google AdWord campaign while still remaining profitable. To do this your conversion ratio is needed, calculate your conversion ratio by dividing your monthly unique visitors by your monthly sales, then convert your answer into a percentage by multiplying by 100.

Imagine in a month you get 20000 visitors and sell 500 products each with a gross profit for you of $50. Your conversion ratio simply put is (500/20000)*100 = 2.5%. This means that for every 100 people who visit your site 2.5 buy your product.

Your gross profit per 100 visitors is calculated by multiply the gross profit on your product by your conversion ratio, to continue with the previous example - $50 x 2.5 = $125. Divide your gross profit per 100 visitors figure by 100 to determine how much you can bid in your Google AdWord campaign.

In this case you could afford to pay up to $1.25 in AdWord adverting for a visitor and still break even. You probably will not be paying this much for a click, the minimum CPC on Google AdWords is only 5 cent so play your cards right and you can have high profits.



Read the other posts in the Google AdWord portion of my site to learn other ways to CAPITALIZE in AdWord advertising. [http://www.tips-google.com]

[http://www.tips-google.com/adwords/definitive-guide-google-adwords/]




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Ebook Review - The Definitive Guide to Google Adwords

EBOOK DETAILS

File Size: 6.38mb Zipped, 9.86mb Unzipped.

Number of Pages: 205

Format: Adobe Acrobat (.pdf)

Subject: A guide to getting started with and profiting from Google Adwords.

Other Information: Comes with multiple free bonuses including a crash course, a quick start guide and a transcript on how to profit with Google Adwords.

ABOUT PERRY MARSHALL (AUTHOR OF THE DEFINITIVE GUIDE TO GOOGLE ADWORDS)

Perry Marshall is a direct marketing expert. Perry is a published author, sells a number of products offering marketing advice and also offers a marketing and publicity service for a number of companies.

ABOUT THE DEFINITIVE GUIDE TO GOOGLE ADWORDS

Before I begin this review I want to let you know my experience with pay per click (PPC) advertising. I had tried PPC once before reading The Definitive Guide to Google Adwords, based on a recommendation in The Rich Jerk's ebook. However, The Rich Jerk does not cover PPC in a great level of detail and as a result I didn't really have a clue what I was doing. I simply deposited the money in the PPC account, entered all the keywords related to my website that I could think of from the top of my head, created an advert and ran the campaign. Although, I noticed increased traffic and increased Google Adsense earnings - I was losing money, I wasn't tracking my PPC traffic and I didn't know how to improve adverts or keywords. As you can see although I had experience of PPC before reading Perry's guide, I didn't know what I was doing and I would definitely consider myself an Adwords beginner.

In Perry's words, The Definitive Guide to Google Adwords teaches you 'How to Beat the Learning Curve and Generate Instant Web Traffic with the World's Fastest Direct Marketing Machine'. In my own opinion, it is an extremely comprehensive guide to Google Adwords (weighing in at over 200 pages) which takes you from getting started with Adwords right through to mastering the Adwords system. The ebook is split into the seven broad chapters; 'Getting Started', 'Managing the Basics' and 'Making your Traffic Pay', 'Tools, Tips and Tricks', 'Your Questions Answered', 'Improving your World' and 'Further Help and Services.' But how well does Perry explain the complex Adwords system?

Perry begins with 'Getting Started' which is broken down into the following subsections:

- Google Adwords & The Art of War: Thill, Addiction, Obsession Fun!!

- Why Google Adwords is So Important and Why You're Lost Without It!!

- Building a Campaign from Scratch: A Step-by-Step Example!!

- Anatomy of a Real Life PPC Campaign!!

- Your "Getting Started" Ad Content Checklist!!

- How to Advertise in Local Markets!!

In this pretty self explanatory first chapter Perry explains how to get your first Adwords campaign up and running. By far my the most useful section of this chapter to me was 'Building a Campaign from Scratch: A Step-by-Step Example'. For the campaigns I have started this has been my blueprint. Screenshots are included every step of the way and I found it really easy to perform all the necessary research (something I didn't have a clue about beforehand) and then create my first Adwords adverts. When I want to create a campaign I just get this section on screen and then follow it - it really is as simple as that. I also found the 'Getting Started Ad Content Checklist' very useful as a summary to the chapter. My main criticism of this chapter is that Perry recommends certain tools & services that cost a fair amount of money - some of which are pretty much essential to running your Adwords campaign. Having purchased this ebook I wasn't expecting any additional expenditure apart from my Adwords fees so I was a little disappointed with this. However, in general this chapter does a great job and is responsible for improving my understanding of Adwords and getting my first adverts online.

The next chapter is entitled 'Managing the Basics' and covers:

- Campaigns, Adgroups & Keywords: How to Break Them All Down!!

- Keyword Status: How Google Rewards You For Relevance!!

- Andrew Goldman's "Goldilocks Theory of Good Ad Copy"!!

- Expanded Phrase Matching & The Power of Negative Keywords!!

- Turning Solid Traffic from Ultra Generic Keywords!!

- Google Adwords Cheat Sheet!!

This chapter follows on nicely from 'Getting Started' and explains how you can improve the efficiency of your Adwords campaigns. Whereas the main aim of the first chapter is simply to get your Adwords campaign running, 'Managing the Basics' shows you how to organise your adverts, keywords etc, so that they are more relevant. How Google rewards you for relevancy is explained in greater detail by Perry, but in simple terms more relevant adverts get better Click Through Rates (CTRs), lower keyword costs and better positions, so it's definitely in your interests to have relevant adverts. Overall, I found this to be another great chapter. Perry includes lots of sample adgroups as examples to help you learn, and shows you how to improve the relevancy for all of them. I've applied these principles to my own Adwords campaigns (which have been running for a month at the time of writing) and I'm pretty happy with the conversion rates. I know that there's still room for improvement but I'm pleased with the results after one month.

The third chapter is 'Making Your Traffic Pay' and discusses:

- Converting Your Traffic to Sales: The Most Critical Success Ingredient!!

- Your Most Strategic Number!!

- Perry Marshall's Web Traffic Conversion Cheat Sheet!!

- The Importance of Tracking Conversions and Sales!!

- Hands On Conversion Tracking: A Real Life Example!!

- Moving Products Like Hotcakes, But Barely Breaking Even!!

- Using Google's Conversion Tracker!!

- What are Turn-the-Corner Keywords, and Why are They Critical!!

- Value per Visitor and Affiliates!!

- Google's Stricter Affiliate Policy: Why It's Good News for You!!

- The Absolute Paramount Importance of Split Testing!!

With this chapter Perry makes a very good point about Adwords - Your traffic is useless unless you can convert it into customers. The most useful part of this chapter for me was the advice on turning content traffic (Google Adsense) on or off for your Adwords campaign as it's not really something I had considered before. Plus there's a great tip in there which will help you avoid a bidding war and save quite a lot of money, whilst sacrificing only a little traffic. However, my overall impression of this chapter is that it wasn't as good as the previous two. Although it is well written, contains plenty of examples and is easy to follow I found that I didn't learn as much from this chapter. The first two chapters taught me how to set up and manage an Adwords campaign - something I could not do before reading this ebook. With this chapter I already had a general idea of how to write adverts and landing pages that would convert (maybe due to my experience as a seller on eBay), and this chapter affirmed my ideas rather than teaching me any new skills.

Perry then goes on to discuss 'Tools, Tips & Tricks'. This section covers the following topics:

- Google Image Ads: Taking Advantage of Another Great Medium!!

- Site-Targeted Adsense!!

- Tweaking your Account with Google's Bells and Whistles!!

- Cool Tips & Tricks for Generating New Keywords!!

- The Power of Capitalisation!!

- How to Test Your Product Idea Before You Develop Your Product!!

- Special Report: Do Less, Earn More & Live Better!!

This part of the ebook contains a lot of additional information about advertising using Adsense adverts on other people's websites, rather than through the Google search via Adwords. Like with the other sections of the ebook, Perry explains the material well and includes plenty of examples. However, I've not experimented with Adsense as an advertising medium yet, so I can't comment on how effective it is. Perry also uses this chapter to discuss the other tools Google offers Adwords users and offers a few more tips. Again, although this is a good chapter it just wasn't as useful to me as the first two.

After this Perry goes on to answer readers questions in the chapter 'Your Questions Answered':

- What to Do When Keywords Cost $5-$10 per Click!!

- When You're Up Against Stiff Competition: A Tidy Summary!!

- FAQ: Frequently Asked Questions!!

This chapter does exactly what it says on the tin - answers customer questions related to Adwords. Obviously, the value of this chapter is unique to the individual and the problems they are having. In his answers Perry conveys a lot of good information, but most of it can be found in other sections of the ebook.

The sixth chapter is 'Improving Your World' which includes the following subsections:

- An Unusual Application of Pay Per Click!!

- Shade for the Children: Feeding & Clothing Orphans!!

The above are bullet points are two articles by Perry which make up this chapter. Unlike the rest of this ebook these articles are not really instructional but still a good read nonetheless.

In the final chapter Perry goes onto explains sources of 'Further Help & Services' which includes:

- How to Get More Help with Your Campaigns!!

- More Tools & Resources from Perrry Marshall!!

- Epilogue: Restroom Confessions of a Millionaire Marketer!!

The beginning of this chapter contains a list of links for extra services from Perry. Then the epilogue teaches you how to build a list of customers and get backend sales. This was useful information and is a very valid strategy, but it was nothing new to me.

In conclusion, I would definitely recommend Perry Marshal's The Definitive Guide to Google Adwords to anyone who wants to get a foothold in this market. I'm being completely honest when I say I didn't have a clue about how to use Adwords properly before reading this guide. At the time of writing I've run multiple campaigns - some successful, some not - and achieved average click through rates of 1.5% and conversion rates of 20%. There's room for improvement for sure but I now know what I'm doing. I can use the Adwords program to generate traffic and I can convert this traffic into newsletter subscribers. It is a big increase in spending compared with what I am used to, but that's the price you pay for instant traffic. My intention when reading this ebook was to learn how to use Google Adwords to generate valuable website traffic and this ebook gets full marks because that is exactly what it has taught me.

GOOD POINTS

- The detailed step-by-step instructions with screenshots really help. You can implement the information as you read.

- There's plenty of examples which again are a great help. If something doesn't click at first, a different example often aids understanding.

- The ebook is really well written and easy to read. Perry provides just the right mix of instructional information, real life stories and examples, which makes the ebook really enjoyable to read.

- It's great value for money. I've paid a similar price for ebooks which are less than fifty pages in length and quite happily done so. However, with over 200 pages in the main ebook plus all the free bonus Perry really has delivered.

BAD POINTS

- There are additional tools and services which you have to pay for. I wasn't expecting to have to pay more than my Adwords fees.

HOW I HAVE GAINED FROM THE DEFINITIVE GUIDE TO GOOGLE ADWORDS

As I mentioned earlier in the review I'm getting an average click through rate of 1.5% and converting this traffic at around 20% Not only have I gained new subscribers but I've also learnt how to use Adwords - a useful skill that I did not have before reading this ebook.



Tom Parker offers many more free, impartial reviews of Internet Marketing products that have helped him succeed online at http://www.theebookcavernreviews.co.uk/ If you want to be notified when new reviews are added to the website then join The Ebook Cavern Newsletter at http://www.theebookcavern.co.uk/ebookreviewsignup/

(You may reprint this article on your blog, ezine, newsletter or website providing the article remains unchanged and the ‘About the Author’ box is included and unchanged.)




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Getting Started on Google Adwords The Basics

As more and more consumers shift to new forms of media, like the Internet, to do nearly all their daily tasks (correspondence, shopping, information searching, entertainment, etc.) marketers are looking for novel ways to bring products and services to people without going through the pain of directly phoning them or sending advertising materials, which add to operational costs. The growing trend towards the Internet has compelled advertisers to seek customers' attention via non-intrusive ads that appear on search engines and web sites that are related to the services they offer. This is where Google Adwords comes in. Google Adwords is a relatively cheap and easy way to buy cost-per-impression (CPM) and cost-per-click (CPC) ads. The ads come up alongside the results that are displayed when you search for something on Google (usually on the right side), or on Google's sister sites, like Blogger, EarthLink and AOL. Being a Google Adwords account holder, you get to pay only for the sites Internet users click. And because Google is at the top of the Internet search engine industry, you are sure that your ad reaches an infinite number of potential clients. How to Start First off, you need to identify your advertising goals. This will make it easier for you to build a keyword list and categorize them into various Ad Groups, depending on your target readers. The key questions you need to ask before you proceed are: 1) What does your company do and what does it offer? 2) Who is your target market? 3) What are you promoting and how do you want your customers to respond to your Adwords ads? Would you want them to purchase something or subscribe to your service? 4) What returns do you expect? How would you gauge if your strategy is successful? The Cost To make it short, Google Adwords don't cost much to make happen. How much you expend will depend on your alloted budget and your knowledge of your target market. With Google Adwords, you pay only a very minimal one-time fee to activate your account. After which, you will only pay for every click on your Adwords ad, which could go as low as US$0.01 each. If nobody clicks your Adwords ad, you don't have to pay a single cent! You can even set up a daily budget by placing a limit so you can track your expenses more thoroughly. Google Adwords' key goal is to help small businesses reach target customers at a small price. So even if you're working under a very tight budget, you can still say goodbye to those expensive Internet ad placements. How Do I Know if Google Adwords Benefited My Business? You hold the answer to that. When you've begun seeing profits in your venture, then that is final measure of the Adwords success. You can track click and impression activity on your Adwords ads by accessing the Google Conversion Tracking page (http://adwords.google.com/support/bin/topic.py?topic=86). There, you will be taught the basics on you to read your Adwords performance, as well as how to set up your conversion tracking account and how to troubleshoot when problems arise. The best thing about Google Adwords is that you're working with a reputable name that has your interest at the topmost of its priorities. So if you're a startup venture that seeks to reach a much wider range of clients at a minimum cost, set up a Google Adwords account and reap the fruits of your labor shortly after.



Khieng 'Ken' Chho is author and owner of Online Adword Resources. For related articles and other resources, visit Ken's website: http://ad-campaign.onew3b.net




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Getting Started with Google Adwords

Google and their pay-per-click advertising program Google Adwords are one of the most dominating search advertising mediums on the internet today. Today Google controls a majority of the searches on the web, generating over 70% of the clicks to web sites on the internet.

Because of this dominance in the search engine wars Google's pay-per-click engine Adwords has taken internet marketing to heights previously unheard of before. Google Adwords matches sellers with buyers quickly and easily and if the savvy internet marketer can take advantage of this they can make good money.

What is Google Adwords?

If you are looking for one of the most promising and profitable marketing opportunities on the internet today then Google Adwords may fit the bill. It is a pay-per-click advertising system that leverages the capabilities of the most popular search engine in the world today. It allows internet marketers to advertise goods and services through affiliate programs based upon the amount they bid for certain searched for keywords and phrases.

If you look at the right hand side of the Google search window in your web browser those listings are the Google Adwords ads. These are also known as "sponsored links" and internet marketers have paid to have their ads with links to their web sites shown here whenever that particular keyword or phrase is searched on Google.

How does Adwords bidding work?

Internet marketers bid on their keywords and phrases using the Adwords system. Bids can start as low as 5 cents per click. As an example a business selling laptop computers may bid on the phrases "laptops for sale" or "cheap laptops" or any variation on those words. The point being that it pays to be as specific with your keywords as possible.

Where an ad is placed within the sponsored listings depends on several factors. How much is bid, the click through rate on the ad itself and the quality score of the web page the traffic is sent to. Bids can range anywhere from 5 cents per click to $50 or more, it just depends on the type of product you are selling and the return you get per sale compared to the click through rate. The top listings usually have the highest bids, but they also have the best ad copy and return on investment.

How to get started using Google Adwords.

If one is looking into using the Google Adwords system as an advertising tool, he can read the guidelines and the terms of conditions on the Google website. There are a few steps you can tackle on how to start using Google Adwords.

The first step is account creation. Google will guide you through this process. However, there are several things that one should take into consideration when creating an account. You should take into mind the different strategies that you may want to employ right from the start in terms of the selection of key words and the combinations of these words to be able to maximize the returns on investment using Google Adwords.

You should also target the right market in terms of selecting the right language and countries in which you would want your ads to appear. If you are selling products which would be of no use to citizens of certain countries or if the option of exporting the products is not available, you will want to limit the countries in which your ads are shown. You don't want to get charged by generating clicks from people who do not belong to the target market.

The creation of an AdGroup is also a basic step in using the Google Adwords system. One should be able to conceptualize and design an enticing advertisement and select the right combination of keywords.

Writing the advertisement.

You will be given 3 lines in which to write your ad. There is a line for your title and 2 lines of actual ad body that you can use. The title line is composed of a maximum of 25 characters and the 2 lines of ad body can be a maximum of 35 characters. Because of these limitations it is important that you choose your words carefully for maximum effect.

Linking to what you are selling.

Your ad should catch the attention of your prospective buyer. If you have done this well and they click your ad you want to link them to the most appropriate page of the web site where your product is located. You don't just automatically want to send your prospective buyer to your home page. If they are ready to buy they do not want to have to search through your web site to find what they want. Send them to the product page right away and if you have done your research and ad creation correctly you will be rewarded with a sale.

These are the basic steps needed to get started using Google Adwords. While there is a learning curve there are many resources available on the internet explaining how to use Google Adwords effectively and efficiently.



For more information and links to in depth guides on using Google Adwords Click Here




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Google AdWords Advertising Strategy

While Google AdWords advertising is not for everyone, I don't think anyone could turn down $75 of free advertising for their site! Google offers all new clients a $75 coupon to try out their services. There's absolutely no commitment to carry on, no automatic billing should you forget to cancel, no deposit, just good old fashioned free money! Simply do a search in Google for "Google AdWords advertising $75 coupon"

But, it Costs too Much!

Free coupon aside, the main complaint of most people who try Google AdWords advertising is the cost. People will pay several dollars per click through for some high competition keywords. That's like paying several dollars for one visitor! I have a technique to lower that cost. I woke up this morning, logged into my Google AdWords account and saw an average of $0.14 per click, much better.

Lowering Advertising Costs

The key to lowering the cost of click throughs is with Banner advertising. While this takes a little more time to setup, you can generally hit highly competitive keywords at around 5-15% of what it would cost you for text ads. This is still the same highly targeted traffic as you would get from those text ads. I want to address two concerns you may be having right now:

· You don't have to have a fancy expensive graphic design studio to make banners - you can download a free graphics design tool called "gimp" that you can design your banners with

· You don't have to be a graphic design artist - I designed all my banners myself and I have zero training in any artistic discipline, it's simply about getting your message across. My click thorough rate is around 0.37% which may seem low, but considering the average banner click through rate of 0.2 - 0.3%, it's actually pretty good! (Source: Wiki Click through Rate).

Optimizing Banner Campaigns

Here are some general tips that I have followed to get decent click through rates at a low cost per click with Google AdWords advertising.

· Keyword Research - focus on 2-3 main keywords that are 100% related to what you want to advertise. Copy those keywords into the Google AdWords Advertising Keyword Tool to get some more keyword ideas. Try and build up 200-300 highly targeted keywords, as specific as possible to what it is you are advertising. This doesn't have to be done all at once, but try and start with 50-100. Read my article on using the Google Keyword Tool if you are new to this.

· Banner Design - it's even more important to focus on your banner's message than keyword focusing. You want visitors to click on your banner that are interested in exactly what you are advertising. For example, if I am advertising whey protein isolate, I want my banner to convey exactly that. Not whey protein, not protein, not nutritional supplements, I want people to click on my banner that are specifically looking for a whey protein isolate.

· Bidding on keywords - Google AdWords advertising works on keyword bids. You specify the dollar amount you are willing to pay for someone to click on your banner. I generally keep the same bid for each keyword, but you can manipulate each keyword bid individually for more targeted keywords. Start off low, around 15c. If you don't get any traffic after 24 hours, increase to 20, then 25 etc. until you get the level of banner impressions you are comfortable with.

· Banner Population - Google AdWords advertising allows you to upload various sizes of banners - you want to upload at least one of each size! This is important. For your specific market, people might be focusing on a 728x90 size banner, maybe a 250x250? Who knows? You want to exploit the banner size that people may not be using, or not using as much. For me it was the 300x50 size banner.

Here are the Google AdWords advertising accepted banner sizes:

· 300 x 50 Mobile Leaderboard

· 468 x 60 Banner

· 728 x 90 Leaderboard

· 250 x 250 Square

· 200 x 200 Small square

· 336 x 280 Large rectangle

· 300 x 250 Inline rectangle

· 120 x 600 Skyscraper

· 160 x 600 Wide skyscraper

The main key here is focus, focus, focus! Google AdWords advertising can be very successful if you generate the right type of traffic - targeted traffic. If you are general with your keywords and banners, you will get exactly that - general visitors, not specifically interested in what you are advertising!

Offsetting the Cost

I generally offset at least 50% of my Google AdWords advertising costs with another Google product, Google AdSense. It's basically the flip side of Google AdWords advertising, you get paid for people clicking on ads you put on your site. Also flipped is the way I show these ads, I only show text ads because I receive a lot more revenue from text ads than banners.

One word of caution, apply Google AdSense tastefully to your website. I have one ad in my side bar and one at the bottom of each article. Do not plaster them all over your website if you wish to use Google AdWords advertising - especially not on the landing page that people click through your banners to. Your banner ad will not get approved until Google deems your site suitable.

I also want to stress something else about approvals. It used to be that the folks at Google AdWords advertising would approve my ad in a matter of hours. Recently it has been 3-4 days, so be patient when submitting your ad and realize it may be several days before it goes live.

I Hope this information was helpful! See you on the Web!!

Stephanie K Tully



Stephanie is the co-webmaster of www.howtobeginawebsite.com - a site dedicated to helping you build a successful website. Her site offers information and guides on topics such as choosing a Domain Name, Hosting, Website Content and specializes in providing free SEO resources, including a free step-by-step 6-wk SEO Blueprint

For a full summary of this particular article, please see How to Begin a Website's webpage on Google AdWords Advertising Strategy




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Google AdWords and Google AdSense Are You Winning or Losing the Game

The Google AdWords program has become one of the most popular ways to advertise on the Internet. Its companion program, Google AdSense, has in turn become one of the most popular ways to earn advertising revenue for your website.

Together, Google AdWords and Google AdSense make up two sides of the game. Here is how the Google AdWords and Google AdSense game works.

With Google AdWords, you pay Google to advertise for their keywords in Google AdWords ads. The Google AdWords ads are shown in two places:

- On Google's search engine results pages (SERP's) for those keywords

- On other people's websites that are members of Google's AdSense program and that have those keywords in their content

If you look at the second bullet above, you will see that with Google AdSense, other people pay you (through Google) to advertise their websites on your website.

Like most games you can play either side. If you are playing the Google AdWords and Google AdSense game, the question is: Are you winning or losing the game? And if you're losing, how do you become a winner?

When Google AdWords ads are shown in their search engine results, Google makes all of the money from the advertiser. When the ads are shown as Google AdSense ads on other websites, Google splits the advertising revenue with each of those websites. The exact percentage is unknown, but it is commonly believed to be about a 50/50 split.

So how do you win the Google AdWords and Google AdSense game? There are two ways:

The first way is to be on the Google AdWords side of the game, where you pay for advertising. If you make more money from sales resulting from the Google AdWords ads than you spend on advertising, you win. This can be quite profitable, if you can succeed. After all, how often would you trade $1 to get $2? As often as possible, right?

This isn't always as easy as it sounds. It is possible to lose quite a bit of money before you learn how to play the Google AdWords side of the game. Many people wind up spending more for advertising than they profit from sales. You have to be patient and persistent, and you have to watch your numbers. You have to cancel the campaigns that aren't working and improve the ones that are.

The second way to win the Google AdWords and Google AdSense game is to be on the Google AdSense side of the game. You display other people's Google AdWords ads as Google AdSense ads on your website. Every time someone clicks on one of the Google AdSense ads, you make a percentage of the advertising fee Google receives. This can vary from a few cents to a few dollars.

If you have content targeted towards popular keywords that command high advertising revenues, you make more for each click. This isn't always easy either, but the good news on this side of the game is that it does not cost you anything at all while you are learning! If there are no clicks, you don't make any money - but you don't lose any either. This is in stark contrast to the Google AdWords side of the game, where people can lose hundreds or thousands of dollars.

You only need two things to play the Google AdSense side of the game:

- A website with content targeted towards keywords that pay well

- Targeted traffic to that website

Christopher Knight, owner of EzineArticles.com, actually gave me the idea for this article when he commented recently on an article of mine. Christopher said, "...thankfully Google Adwords EXISTS because without it, EzineArticles.com would not be the thriving community it is today." Article directories like EzineArticles.com and my site, ElectricText.com, thrive because of Google AdWords and Google AdSense. There is an interesting symbiotic relationship between article authors, article directories, Google AdSense publishers, and Google AdWords advertisers:

- Authors write articles and submit them to article directories because they want to build their reputation, their website traffic, and their incoming links.

- Article directories publish the articles (generally for free) because it allows them to build up huge content sites, build their website traffic, and make money from advertising. Often the article directories make money by being Google AdSense publishers.

- Publishers need content for their newsletters and websites because it allows them to also build up content sites, build their website traffic, and make money from advertising. Often the publishers are Google AdSense publishers as well.

- Google AdWords advertisers need the content-based websites to display their Google AdWords ads so they will build their website traffic and make money when people click on their ads, visit their websites, and make purchases.

When it all works right, everyone wins. But if you have to choose between being a Google AdWords advertiser or a Google AdSense publisher, the safest bet is being a publisher with a content site and Google AdSense ads. You have everything to gain and almost nothing to lose.

One of the smartest things you can do is to pick a niche with high-paying, popular keywords that are searched frequently. Then build a content site around those keywords. Surf article directories like EzineArticles.com and ElectricText.com for great content, and you will be well on your way. Add Google AdSense and perhaps some affiliate links or your own products. Drive traffic to your website by writing and submitting articles to the article directories. Watch your website statistics and your Google AdSense reports. Adjust as necessary, and keep adding content and submitting articles.

Now you know the secret to winning the Google AdWords and Google AdSense game.



Mike Adams has been creating and promoting websites almost since the Web began. His ElectricText.com site is one of the growing numbers of article directories where you can submit your articles or find great content to help you win the Google AdWords and Google AdSense game: http://www.electrictext.com/




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