The Untold Secrets To Succeeding In Web Marketing

Have you ever felt fed up with all these web-marketing experts and super millionaires around?

I have.

Have you ever felt that one of the reasons you keep trying to make it online is to justify yourself in front of the eyes of your family members and friends?

I have.

Have you ever felt like a fool wandering around on the net all day wasting time and money having zero or very poor results, while your friends and family laugh at you behind your back?

I have.

How about listening to what I discovered that has literally changed my life during the last month and will certainly change yours as well? Well, I cant keep such an info to myself, I have to let it out, I have to share it with all marketers or non marketers, experienced or newbies. And I suggest you do the same.

For the last 6 years I have read more than 50 books on email marketing , listbuilding, advertising, traffic generating, web-business developing, web-advertising, article writing, google adsense tricks, google adwords tactics, blogs and ping, social marketing websites, SEO techniques and everything there is as well as hundreds of e-books others purchased and others offered for free as bonuses to software or digital info products I paid for.

Well, I don't complain for all this wealth of information, but although you'd guess I'd be a web-marketing genius by now, till one month ago I was a BIG NOBODY, a ROUND ZERO, or maybe a MINUS, because I had paid for Google Adwords, e-books and books a small fortune and all I had got in return were a few dollars here and a few there.

You can get access to the info that turned this whole status upside down, by visiting my website, but even if you don't, I'm sure you'll find your own way to that info if you take a few minutes and sink into what I'm going to share with you here, but it will take you sometime, hopefully not 6 years as it took me.

Through my long journey to knowledge and self improvement as an Internet Marketer and as a person, five phrases originating from five different people who have my respect and admiration, were the milestones of my thinking and "reprogramming" and my point of reference - sort of compass - every time I was badly sidetracked.

1. Common sense is more rare than blue diamonds.

2. It's a numbers' game.

3. 90% of those who buy the e-books don't even finish reading them. A very tiny percentage of them will apply some of the actions or strategies presented. And just a few or nobody will follow exactly what the e-book publisher suggests or recommends.

4. People would do anything to avoid thinking for themselves. People hate thinking.

5. The solutions to the biggest problems are ridiculously simple and right under our nose, that's why we don't see them.

These "gems" have been spinning in my head all the time and have been my "filtering criteria" of what I had to cope with and how I should do it. But still, although applying online marketing techniques and approaches to my offline businesses, worked EXTREMELY FINE, I repeatedly failed to create an automated business online, even after having set up more than 15 websites of my own.

Trying to locate the reasons of my inertia, I realized that I was suffering from info-overload, and although I had all pieces of the puzzle in my mind, I still needed a SYSTEM a step by step guide which would help me put them together in a way that would enable me to get optimum results in minimum time and with minimum effort.

A WEB-MARKETING GUIDE and a SYSTEM which will give us the basics to an online business we're more apt to, is essential and once we realize it, our share of web-profits is there for us to take it. But nothing will come alone without us lifting a finger. Yes, automation power is there only after you've sweated a river and have your eyes turned red from countless trials and errors till you set up the website, write a compelling sales copy, set your auto-responders, pick up the right product to promote, or write your own and have it properly compiled edited and secured. Not to mention the endless hours till you get acquainted with the right websites that offer you high exposure potential and those who will actually be your key-partners on your way to success.

And the main ENEMY of yours will be procrastination, distraction, sidetracking ... My "handcrafts" website is a typical example of a great idea and a nice project in the hands of a "I know how to do it, but I'll do it when I'm ready for it" loser. This website (* I can't mention its domain here for reasons you can understand) would have been a "killer" in its own niche market should I had done 2 years ago what I always had in my mind but DIDN'T APPLY SO FAR. Maybe you should face your mistakes like I did when i came to realize that i had wasted precious time doing nothing to nurture, sustain my online business and help it grow. Never is too late for a new beginning.

It is so incredibly simple and obvious, but still we prefer to complicate our lives. Common sense is all it takes and you'll see your online business like a proper offline one. A big offline business. I would urge you to tap in the numbers' power which is offered to you on the web. How many customers would visit your offline business in a day : 3, 30, 300 ? Through the web your products or services are available to millions. All you need is a couple of thousand visitors on a daily basis, turning 20-50 of them into buyers. Believe me both can happen in a few days time. Just find a SYSTEM like the one I recommend on my website, and STICK TO IT. Don't quit till you put everything together as presented step by step. Assuming you were going to make a cake using a recipe a friend gave you. Would you follow a few steps and then quit? Would you improvise? Or would you apply with absolute precision EVERY SINGLE STEP described on the recipe? Well, web-marketing results not to a cake but to the life of your dreams.

Following one by one ALL THE STEPS as advised and systematically is so rewarding that goes far beyond your wildest dreams. Start to love thinking and enjoy thinking for yourself. Analysis and synthesis , the two components of critical thinking will bring you closer to your dreams' realization. And so will the power of intention and the definiteness of purpose, both empowered by visualization. There is a "trick" I've invented in order to align myself with my primary aims and achieve an efficient level of visualization. Once every month I pretend writing an email to my best friend who lives to another city, by sending her an email - sending myself an email- with "MY LIFE's JOURNAL" describing things I want to experience as if they have already happened. In this "JOURNAL" I am the celebrity and I am to be admired and envied for all I am and all I have and do. Put this exercise in your weekly or monthly routine. You'll be amazed by the results.

If biggest truths lie just under our nose, why don't you try to see things from a different perspective. You'll soon discover solutions that were lying right under your nose. I have found the exact Web Marketing Guide you need and I highly recommend it.



Sophia Stavropoulou knew how to get results offline. She has now discovered the real power of applied web-marketing techniques and you can read more about the Web-Marketing-Guide that helped her boost her online profits here: http://www.webmarketinguide.com




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Internet Marketing For Small Business - Part 1 of 5 Steps to Succeeding With Google AdWords

Firstly, there is a lot of really good and bad information out there about Google AdWords. If you are doing internet marketing for small business, you may want to utilize PPC advertising to increase your leads and test new products.

I'll do my best here to teach you how Google AdWords really works.

So if you have heard anything or learned something in the past that contradicts what is being mentioned here, then you can ignore it. The reason for this is that Google changes its rules quite often so its important for you to understand that that the internet landscape is always changing and it is necessary to stay current on these changes. At the time of writing is the most current and correct information about Google AdWords.

How does Google AdWords work?

Lets talk about Google's background for a moment, in the past Google was not all about making money but now it is. As the company continues to grow in strength and their employee numbers increase, so is their priority for making money back to shareholders. What makes Google money is that users have a good experience on Google. If the user searches for something and finds what they want (whether its a natural search or through an ad) then Google is happy as it is an indication that user will come back and search on Google again. The most important thing to remember with Google AdWords is: that the user (ie searcher) has a good user experience when they click on your ads. If they don't, Google will know this from the quality score and they will punish you in AdWords with a higher cost per click and lower ad placements. The better the advertiser you are, the better experience the user has thus the higher your quality score. This will reward you in your campaigns significantly - you will end up paying much less than your competitors, receive higher returns and better results.

The click cost will depend on:

* What keywords you are bidding on or what you tell Google you are willing to pay

* What your competitors are willing to pay on those keywords

* How well written your ad is - is it relevant?

* The click through rate (CTR) on your ad

The CTR is super important in terms of how well your AdWords campaign works. If you think about how Google makes its money: the more times your ads get clicked on - the more money Google makes. Therefore if your ads gets clicked on twice as much as your competitor's ad (because you wrote a better ad than they did), this means Google is making more money with your ad hence they will charge your less and still show your ad in a higher position. On a side note, Google has an amazing Google AdWords learning centre where you can grasps the basics of PPC advertising if you are new to it. For now, I am just going to talk the strategies I use to help businesses about achieve successful with Google AdWords.

There are many important things you need to understand when running Google AdWords......

1. You have to be very specific:

By specific I mean you need to give the customer exactly what they want. Lets use the example of an advertisement on dog training and you have a product on how to train a German shepherd to go to the bathroom outside. If you bid on the word 'dog training', that person is not looking for a product on how to train a German shepherd to be potty trained. They may be looking on information on how to teach their dog on how to be obedient, how to sit or maybe stop barking. So in relation to being specific, you have to be very specific with what keywords you are bidding on. For the example above, you need to bid on keywords like 'dog potty training', 'German shepherd potty training' or 'German shepherd training'. The reverse of this is true, the more general you get, the more money you will spend and the worse result you will get. Of course if you have a process that converts very well, then you can get very generic with it however you should almost always start out very specific. So if you are promoting Nike running shoes, you don't want to be bidding on 'running shoes' (that is too general), you want to bid on the specific style of the Nike running shoe as keywords.

Another thing on being specific, is that you have to give the searcher exactly what they want on your website. So if you have a whole website on dog training along with products, and you bid on 'how to potty train a dog', you must send them to the specific page that mentions potty training a dog. If you send them to the home page and the home page isn't about potty training a dog, that user is not going to get exactly what they want. So it is very important to give them what them exactly what they are looking for.

Being specific also applies to which keywords you select, what you write in your ad and how you structure your campaign. Your keywords should be tightly grouped in your AdWords group (which means its a small group of laser targeted keywords) so do not put thousands of keywords in your campaign - Google does not like that. Within your campaign, you should have AdWords groups with 2-26 keywords and pointing to the specific page on your site that gives the searcher what they are looking for

In Part 2 of 5 steps to succeeding with Google AdWords for small businesses, I will go in more detail to running a successful AdWords campaign.



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