Web Promotion Via Blogging - 3 Tips For Blogging Success

These 3 tips for blogging success work on the common principle of knowing your target market, presenting valuable keyword rich content for them and offering a takeaway (free downloads, printable post, a chance to win a small prize etc.) to ensure they return or recommend your blog.

So, take your blog marketing efforts to an advanced level - with no financial investment - by reading and applying these 3 hot blogging success tips from today!

Tip #1 - Offer original, informative, keyword rich blog content. If you don't put in adequate effort into your keyword research stage, you are unlikely to come up with topics and key phrases your readers are looking for in connection with your service industry.

So, as a good blogger, your primary task is to ensure regular blog posts on topics (read keywords) that are relevant to your readers, have generated interest and encouraged comment.

Base your decision for new blog topics on points previous blog visitors may have raised, search engine strings that have directed maximum traffic hits for your blog posts and always follow up a controversial blog post with a part 2 as posts that rile readers are always going to stay in the news, encourage debate and increase return traffic for you.

Of course, exercise restraint when responding to emotionally charged reverts on your blogs, but aim at responding to your readers to ensure comebacks and referrals.

Tip #2 - Comment on other blogs that are related to your blog, ensuring a subtle promotion

Each comment you make on the blog network hosting your corporate blog that is accepted by the moderator is a valuable back link and electronic sales pitch for your marketing efforts.

However, take care not to appear spammy or overly promotional about your blog, its services or products to ensure your comments bring you fresh blog traffic and your comments on other blogs don't get deleted.

Tip #3 - Be discreet about posting images, comments and posts

It is important to maintain a certain dignity in your blog marketing and website promotion campaigns and so, even if the idea of commenting indiscriminately on every popular blog network and forum is hard to ignore, curb your enthusiasm for safeguarding your online reputation.

Revealing images, unprofessional conduct, racist, sexist or juvenile remarks that may seem acceptable on your Facebook personal pages in context to a certain discussion or topic can adversely affect your corporate blog's credibility showing you in a poor light. So, practice moderation in expression of thoughts, graphics and even emoticons used for commenting or blogging.

Conclusion: If nothing else, you can encourage your blog visitors to at least click one of the numerous free buttons you can place on your blog for your blog post to be liked on Facebook, Delicious or Digg.



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Creating An Internet Marketing Campaign To Promote Your Online Business Is Imperative To Success

The only way to succeed with your Internet business is to promote it.

Promotion is simply the most important aspect of your Internet business. Until you have visitors and customers to your site, you have no business. In today's marketplace, it is more critical than ever to establish an Internet marketing campaign to get visitors and prospects to your website.

Remember that what you do today could change in the future as online marketing is evolving all the time and it is imperative that you stay current on what is happening and the most popular trends.

Here are just a few ideas on how you can promote your website and your Internet business.

1. The first and most important start is to build a list of prospects open and willing to purchase from you. This concept has consistently worked in the past, and it will continue to work in the future. As part of your strategy, you should have an opt-in form to your mailing list on every single web page you develop. This includes adding an opt-in landing page, or "splash" page prior to redirecting visitors to your home page. This method will greatly increase the number of subscribers you will get to your list.

2. It is amazing how effective article marketing works for getting traffic to your landing pages and websites. The back links created from article websites not only bring direct traffic, but they also aid in getting your website ranked higher in the major search engines. In fact, if you market correctly using articles, it is not difficult to get your website ranked in the top search engine results for major keywords pertinent to your website. Generally speaking, the more back links you have, the higher your website will rank and the more traffic you will have.

3. One of the most effective and up-coming promotion tactics is social marketing. Social networking sites such as Facebook, Twitter, LinkedIn, and MySpace are excellent places to promote your Internet business. You will want to do this in a generally passive way - i.e., do this by meeting people online and getting to know them as friends, and then and only then slowing promote your website or your product to them as potential customers for your business. Another method includes blogging, and is an excellent method for promoting your website. A very active and pertinent blog will put a lot of money in your pocket.

4. Finally, paid advertising is another method for generating traffic to your website. Methods include pay-per-click (PPC), pay-per-view (PPV), banner ads, media buying, and others. Generally speaking, you will want to use paid advertising sparingly - for the obvious reason - cost. But, to give your website some immediate quick traffic, and if tested and used correctly, paid advertising can be an effective method of promoting your website or your product.

Putting together a well-rounded Internet marketing campaign is not hard to do, however it is vital if you expect to build a successful business on the Internet today. There is too much competition not to focus intently on your Internet marketing efforts!



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Profitable Web Site Promotion - Secrets to Web Site Promotion Success

Competition in the internet is very high these days. Every day, more and more people are indulging in the online market. This is because there is great marketability in the net. Many individuals rely on the net for their daily needs and for their research requirements. Back in the old days, the internet was only known to the higher-ups or those who are computer enthusiasts. But now, it seems that the World Wide Web has grown a lot. Technology is certainly fast-pacing and that is why web sites really need promotion in order to have an edge among its competitors.

If you want to stand out, then develop or use some strategies that will get you on top. If there is proper advertisement, you will get loads of traffic and lots of customers as well. Many businessmen aim for profitable web site promotion because this is the key to great sales. If you are not familiar with it but you are interested to know, then you should know some of the methods to promote your site in no time. If you already have a nicely designed web site, it is time that you promote it.

Buy ad spaces on other web sites that are related to you or you can join in hosting sites that offer such services. Make sure that you have checkboxes, subscriptions or newsletters to gain a mailing list. In this way, you will many monitor your clients and you can easily email them for the latest updates and events.

You can make use of autoresponders to do that job for you. As a web marketer you should come up with press releases or join in blogs or forums. Moreover, you can create partnerships with other sites to make more out of your money. You can participate in affiliate programs to help you achieve profitable web site promotion.



By the way, do you want to learn more about using articles like this to drive traffic to your website and increase online conversions?

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Article Source:
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Profitable Web Site Promotion - Secrets to Web Site Promotion Success

Competition in the internet is very high these days. Every day, more and more people are indulging in the online market. This is because there is great marketability in the net. Many individuals rely on the net for their daily needs and for their research requirements. Back in the old days, the internet was only known to the higher-ups or those who are computer enthusiasts. But now, it seems that the World Wide Web has grown a lot. Technology is certainly fast-pacing and that is why web sites really need promotion in order to have an edge among its competitors.

If you want to stand out, then develop or use some strategies that will get you on top. If there is proper advertisement, you will get loads of traffic and lots of customers as well. Many businessmen aim for profitable web site promotion because this is the key to great sales. If you are not familiar with it but you are interested to know, then you should know some of the methods to promote your site in no time. If you already have a nicely designed web site, it is time that you promote it.

Buy ad spaces on other web sites that are related to you or you can join in hosting sites that offer such services. Make sure that you have checkboxes, subscriptions or newsletters to gain a mailing list. In this way, you will many monitor your clients and you can easily email them for the latest updates and events.

You can make use of autoresponders to do that job for you. As a web marketer you should come up with press releases or join in blogs or forums. Moreover, you can create partnerships with other sites to make more out of your money. You can participate in affiliate programs to help you achieve profitable web site promotion.



By the way, do you want to learn more about using articles like this to drive traffic to your website and increase online conversions?

If so, I suggest you check this out: article marketing traffic.




Article Source:
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4 Tips Novices Can Use to Start Having Success With Google AdWords

If you have the dream of using Google AdWords to earn a nice income every month on autopilot, then you are not alone. Many advertisers are living this dream each and day, and some people only use Google AdWords to promote their business. But the one thing that separates the person who makes $5,000 a month with AdWords and the person who makes $0 with AdWords is how they structure their campaigns.

Many people have different ways to tailoring campaigns. Google no longer allows marketers to link directly to an affiliate program page, so that method is now out of the question. However, if Google still allowed you to link to an affiliate product page, would that still be the best way to market a product or service?

Many people have different views on this, and the argument could go both ways. But you need to know what methods have been proven to work, and that still work for improving your business using AdWords.

Below are 4 great tips for beginners for using AdWords to its maximum effect. You will find that these strategies are easy to follow, but are very effective if you follow them exactly. Trying to go from beginner to expert in 10 minutes is the surest way to blow all of your money on a non-profitable campaign. Here's the first tip.

TIP #1: Understand AdWords

The best way to get acquainted with AdWords is to first find out more about it. The best thing about this is that, Google has a ton of videos and articles on making your AdWords campaigns profitable. They want to succeed. And the only way they can succeed, is to help you succeed. So I suggest you utilize their free and helpful tools as much as possible.

But Google isn't the only one who shares helpful advice on AdWords. There are numerous books, courses, and even ebooks on the subject. Almost all of them provide great information, but you will want to pick the ones that are from credible authors or websites. These ebooks sometimes contain an abundance of helpful information on how to get the most from your campaigns.

TIP #2: Write your first ad

Next you will want to write your first ad. Your ad shouldn't be boring or bland, however it should be relevant to your business or to what you're selling. You want to get as many clicks as possible, and an attractive and creative ad will help you to do that.

The best way to get ideas on what to write is to take a look at some of your competitors ads. Simply go to the Google search engine and type in a keyword that someone would type when searching for products that you sell. When you see your competitors ads come up, read them ask yourself, "if I was a buyer, would I want to click on this ad?"

Whether or not you answer yes or no to this question, you will still want to study the ads to get ideas on what to write for your ad. This is a great way to start writing ads that will work for you immediately. Here's tip number three.

TIP #3: Create a list of targeted keywords

This might be the most important part of your AdWords campaign. You will want a large keyword list that is as targeted as possible. You want a large keyword list so that you can bid on keywords that no one is bidding on, and so that you can get these keywords at a very low cost.

You want your keyword list as targeted as possible so that you don't waste any money on advertising. You want to nothing but targeted and interested visitors clicking on your ads and visiting your website. And with a targeted keyword list, your funds won't be depleted so quickly, and you can get the best clicks for your money.

A great tool to use for generating a large keyword list is Google's free keyword tool ( https://AdWords.Google.com/select/KeywordToolExternal ). Here you can type in a keyword that a prospect would type in to find your site, and find tons of other relevant keywords that you can bid on.

If you have an offline business, you may want to consider adding your city name at the end of each keyword. For example, if you're a florist, you may want to select a local keyword such as, "florist in los angeles" or "florist in los angeles, CA", and etc.

TIP #4: Know how much you can spend daily and monthly

You need to know the maximum you can afford to spend daily on your AdWords campaign. You won't know this immediately when you first begin, but you can test certain budgets. So if you initially set your budget at $100 a day, and find out that you deplete your daily budget every day, then you may want to consider raising this number if your campaign proves to be profitable to you.

Even if you don't know much about AdWords, these 4 tips will go along way in making your efforts to make AdWords profitable worthwhile. Start using these tips today so that you can start seeing returns on your AdWords investment immediately.



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5 Secrets To Google AdWords Success

Google has created the most effective, targeted, easily measurable forms of marketing & advertising in history. With Google AdWords you can reach millions in seconds, and get in front of an appropriate audience and sell your goods or services to visitors throughout the world.

But, in order to harness the power (and it is powerful) of this incredible system and maximize your results while minimizing your spend there are a number of simple steps you should take.

Whether you are new to AdWords or a seasoned AdWords veteran there are five simple mistakes I see in client accounts again and again. Avoid the mistakes, increase click through rates, decrease average cost per click and increase conversions!

Secret #1: Split Up Your Campaigns & Ad Groups

Stop bundling all of your keywords into one campaign and one ad group.

Time and time again I see client accounts with one campaign, one ad group, and 100+ key-terms with only one ad. Google's structure is hierarchical, allowing easy, precise management of your keyterms. Campaigns allow you to manage a number of Ad Groups, and ad groups allow you to manage the specific ads for a particular set of key terms.

I usually break down my accounts as follows: The Campaign is usually a base keyword say "cups" and the ad groups within "cups" have variations on that key term "red cups," "plastic cups," etc. Besides being more organized and allowing you to more easily view the performance of different terms, splitting up your campaigns and ad groups this way will allow you to create extremely specific ads.

If you are guilty of lumping all of your ads and keyterms together in one group don't worry, it may be to your advantage. Although organization is helpful, it can sometimes be hard to figure out how to initially organize an account. You don't always know if a term or set of terms will be extremely popular and should have it's own campaign and specific ad groups.

If your campaign(s) has been running for any period of time you can leverage the history of your terms in creating and organizing your new campaign and ad groups. Analyze the number of impressions for each term and base your campaigns off the most popular sets.

For example an account I recently adjusted had a lot of impressions for "medicaid attorney." I broke this term out, pulling it into it's own ad group underneath the "Medicaid" campaign. I then proceeded to create like groups underneath the "Medicaid" campaign with variations on attorney or Medicaid. When I was done with the account the "Medicaid" campaign had a large number of ad groups within it, all pertaining to (or including the term) Medicaid.

Once you are finished organizing, your accounts should look something like this:

Medicaid (Campaign) > Medicaid Attorney (Adgroup) > Medicaid Attorney (keyterm) > Best Medicaid Attorney

Medicaid (Campaign) > Medicaid Lawyer (Adgroup) > Medicaid Lawyer (keyterm) > Best Medicaid Lawyer

Secret #2: Create Extremely Specific Ads, Match Your Ads to Your Terms

Splitting up your campaigns and ad groups is necessary to create extremely specific ads and to match those ads to your terms. Secret #1 allows you to properly manage and manipulate your account (providing an upgrade path for more terms), but Secret #2 will get more people to actually click!

The beauty of AdWords is its specificity. You can target an ad regarding "Lightning Bug Jars," to only run when a user visits a site with the terms "Lightning Bug Jars", or when a user types "Lightning Bug Jars" into a search query on Google's network. Google has leveraged this specificity, creating a giant advertising network that is destroying old advertising networks and mediums.

The problem with creating a television ad isn't so much the cost of the production of the ad (which it can cost a great deal) or in the cost of the actual spot (which can also be very expensive), but in the fact that the ad will be seen by an untargeted mass. Your advertisement for a new teen fashion will be seen by an elderly Grandmother, who although hip in her own right, has no interest in pink hot pants with the word "juicy" smeared across the posterior.

Leverage Google's specificity!

To run a successful AdWords account you must take advantage of Google's specificity. At first it might seem daunting (and it will take some time and creativity), but split up your campaigns, ad groups and keyterms as much as you can (see Secret #1) and then make sure to make your ads as specific as possible.

Once you have broken up your campaigns and ad groups into key term specific groups the benefits will become immediately noticeable. Where before you were limited to one set of ads for a huge number of unlike keyterms, now you can target specific ads for specific keyterms. Writing ads will become easier.

Many of my ad groups contain only two or three terms, for example an account I was updating today had an ad group called "Estate Planning Attorney" with the following two terms: estate planning attorney, estate planning attorneys. I have another ad group called "Estate Planning Lawyer" with like variations. This will mean you may have a LOT more ad groups and campaigns to monitor and manage, but the results will be well worth your time and effort.

Secret #3: Use Your Keyword In Your Ad (sometimes)

Have you ever typed a search query into Google and realized that the term(s) you searched for appears bolded in Google's display results. Try it, go search for chocolate:

http://www.google.com/search?q=chocolate

You'll notice that the word chocolate is bolded everywhere it appears, including the AdWords ads!

This subtle bolding has a huge impact on drawing people's attention to your ad. The impact becomes more noticeable when you have multiple word key terms like "milk chocolate" or "dark chocolate." Any words that are in the query will be bolded in your ad. So, as often as possible, and when it makes logical sense and is appropriate, include the key term in your ad, the extra visibility from the bolding should help tremendously.

Beyond the physical bolding, including the key terms in your ads also has a psychological impact on the user. By connecting the term with an ad you help connect the ad to the visitor. They are searching for that term anyway, help them realize your sites potential and relevance by including it in the ad. The effect is stronger (or more visible) when someone is searching on Google (or one of their search partner networks). Someone types in chocolate, sees your ad (with the word chocolate bolded) and clicks.

In Google's content network (where the ad is based on the content of the AdSense site the ads are on) the effect is subtler. The user may be reading a paragraph or article with the word chocolate embedded in the content somewhere and then sees an ad for chocolate. Although not as in your face, it still has a powerful connection effect.

The bolding also occurs if your domain includes one of your keyterms.

If you are in a very competitive industry, and you have seen a lot of impressions, but relatively few clicks do a quick search for the terms you are already bidding on (or are considering bidding on). If you notice all or most of the ads are including the key terms in their ads or titles (for the bolding effect) don't include your key term in your ad or your title. Try to differentiate your ad. Make it stand out by bolding (or not bolding) it when appropriate.

Secret #4: Create Multiple Ads & Monitor Those Ads

Google allows you to create a number of ads within each ad group. Once you've organized your AdWords account properly and have ads that correspond directly to the set of keywords within an ad group, create multiple ads.

Google tracks and reports a myriad of statistics on each ad (most of them probably already familiar to you through keywords). The information Google reveals includes the following:

Percent Served is the number of times that particular ad was shown in relation to the other ads in the ad group. For example say I had an ad group setup with two ads. The keyterms in this ad group were able to attain 100 total impressions. My first ad has a percent served number of 46%, my second ad has a percent served number of 54%. Therefore, my first ad was shown 46% of the time or 46 times (based on the 100 impressions 100 x 46%). The second ad was shown 54 times (100 x 54%).

Clicks in the ad variations tab reveals the number of clicks that particular ad received.

Impr. or impressions is the number of times that ad was seen by searchers or those viewing your ad on the content network.

CTR or click through rate is the number of click divided by the number of impressions (clicks/impressions). This is a very important number. The higher the click through rate the more you (and Google) can assume that users found this ad or term relevant to a particular set of keyterms. Better more targeted ads and keyterms receive higher click through rates.n

Cost is the overall spend designated to or spent with a particular ad.

Conv. Rate or conversion rate, the number of people who contacted you, or took the steps you consider a conversion divided by the number of clicks.

Cost/Conv. or cost per conversion, is your total spend divided by the number of conversions.

Gaining a familiarity with the above terms, what they mean and how they relate to your particular account, terms, and ads, is vital to success in AdWords. There are no hard and fast rules for a successful account; there is not a default average click through rate, or conversion rate. What might be phenomenal performance for a high-end business consultant can totally destroy a reseller of specialty key chains.

In order to properly analyze your ad performance you must create multiple ads. I would suggest 2 or 3 ads to begin with. At first your ads will be rotated consistently, but eventually one will typically outshine the other(s) as being more effective in garnering clicks. In this respect Google will proactively monitor your ads, eventually showing the most effective ad most often. This is a great, effective, features of AdWords. It ensures that your most effective ad is also the one most shone. But, you must continue to tweak your ads! Try to compare the success of the one ad to the failure of another, what are your users responding to? Was your title well written with a catchy phrase or format? Redo the body of your ad. Was the body of your ad enticing with a great call to action? Redo the title of your ad. Eventually this A to B to C testing will lead to huge gains in click through rate and overall account performance.

Finally, if you are looking for inspiration you can always "market research" a competitor's ad. See what seems to work on other advertisers' ads and use them as a spring board to your own ad success. Do their ads entice you? Would you click?

Secret #5: Stay Up-To-Date, Use Google's Help Resources

One of the best things about Google AdWords is that it is constantly evolving. New features including mobile ads, image ads, video ads, keyword tools etc. are added all the time allowing advertisers to reach a broader network of targeted visitors. New tools allow laser targeting and precise measurement. But, one of the worst things about Google AdWords is that it is constantly evolving. AdWords, like many other Google services is tweaked, revised and added to at an alarming pace, a pace that can sometime be hard to keep up with. Arm yourself with the tools you'll need to stay current on all of the latest revisions and tools. Some great resources include:

Google AdWords Help Center - http://adwords.google.com/support/

This is perhaps the single biggest resource. Every change or revision is documented in the Help Center, including revisions to algorithms and the Quality Score formula. In addition to visible tool changes or additions, often major changes to the AdWords system occur, but are not directly visible by end users. An algorithm or formula change will directly affect your advertising and you may be able to spot it by closely analyzing your traffic and statistics, but learning of changes as they happen will help arm and prepare you for changes that need to be made.

Google AdWords Learning Center - http://www.google.com/adwords/learningcenter/

Google has really gone out of their way in facilitating the use of AdWords. This has been illustrated through the ease and intelligence of AdWords' interface, but also in the number and method of resources for new users. This fantastic multimedia breakdown of EVERY component of AdWords, from introducing and setting up an account through Google's most advanced AdWord's tools, will make you a confident AdWords expert.

Each tutorial includes a helpful audio/video presentation that is easily presented and you are allowed to take a quiz after each lesson. If you are new to AdWords I highly suggest taking a day or two and going through each lesson one buy one and completing the accompanying quiz.

Inside Adwords - http://adwords.blogspot.com/

Inside AdWords is he official source for information about AdWords. In addition to offering an array of helpful links regarding AdWords (including videos and tutorials) this incredibly helpful blog is a great resource on current or upcoming changes. Often times the developers of AdWords, the authors of this blog, will explain why certain changes were made, what changes will be made, and what advertisers should do to facilitate and take advantage of these changes. By staying up-to-date on upcoming or proposed changes you can get a leg up on your competition and begin preparing for additions or revisions.

Conclusion

Those are my five secrets, the five techniques I use to gain success and continue to improve on that success for each of my clients on AdWords. I hope you enjoyed the five secrets to Google AdWords Success and it empowers you to hold your marketing dollars responsible and perhaps consider the use of this fantastic tool. If you have any additional questions or comments please feel free to contact me.



Zachary Katkin is the founder the award winning Internet Marketing & Web Development firm Atilus. Zach can be contacted via the company's web site at http://www.atilus.com. Zach is also an adwords certified professional.




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Broad, Phrase, Exact, Negative - Four Google AdWords Terms You Must Know for Advertising Success

A few days ago, I was setting up my latest Google AdWords campaign. My brother was watching me work through the process, and he asked me:

"Why do you put quotation marks and square brackets around some keywords?"

I was a bit surprised to realise that I couldn't actually answer him - not in any definite way, at least. So, I set to work finding out what the matching options mean, and how they affect results.

First up is the default, Broad Match. This is where a keyword phrase is written as is, for example: google adwords

This method means that your Ad will potentially be shown to anyone searching for 'google' and 'adwords', in any order and possibly with other terms. So, anyone searching for 'adwords google help' could see your Ad.

Next is Phrase Match. This is where a keyword phrase is enclosed by quotation marks, for example: "google adwords"

This is essentially the next step up from Broad Match - your Ad could be shown to anyone searching for 'google' and 'adwords', but only in that order, and possibly with other terms included in the search. So, 'how to start a google adwords campaign' could trigger your Ad to be shown.

The last in the 'positive' matching options is Exact Match. This is where your keyword phrase is enclosed by square brackets, for example: [google adwords]

This is the most specific of the three types. In this case, your advert will only be shown if somebody searches for 'google adwords' in that order and with no other terms.

These options each have their own merits, but generally, the more specific the search term, the higher your CTR (Click Through Rate).

If you have a small niche to start with, then Broad Match will give you the most exposure. The downside is that the large number of triggering phrases could push your CPC (cost per click) up, as a result of competition.

Larger markets require highly-targeted Ads, and this is where Exact Match (and Phrase Match, to an extent) comes into play. Imagine trying to get clicks from keywords such as 'car parts' compared to 'ford fiesta rear wheel bearing'. Obviously, the more specific your keyword terms, the more likely you are to get an interested visitor to your site.

The last of the keyword matching options is Negative Keyword. This is where a keyword is precluded by a minus sign, for example: -tricks

This stops your Ad from being shown if somebody searches using that term. For example, 'google adwords tricks' would stop your Ad from being shown.

This is useful for prequalifying prospect clients - if you are trying to sell something, then '-free' would be a good term to include in your Keyword list.

Of course, as with any marketing campaign, which of these methods will work best for you is unpredictable, so always remember to test, test test!

If you need more help with setting up your Google AdWords campaign, this particular resource is one that I found useful when starting up:

Adword Equalizer - http://www.rob-barrett.co.uk/recommendations_marketing/google-adword-equalizer.php

Best of luck with your Google AdWords campaign!



Rob Barrett is a professional web designer based in Dorset, England.
To read more free articles on Internet Marketing and Google AdWords, visit:
http://articles.rob-barrett.com




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Marketing Success With Pay Per Click Advertising - A Google AdWords Tutorial

If you have any experience with your business's marketing, then you probably know what I mean by "PPC" or Google AdWords. That's great, because you're probably using one of the most effective marketing options available to businesses of all sizes. If you aren't using PPC or Pay per Click advertising, then consider trying Google AdWords. Why let your competitors enjoy the benefits without you?

Even if you use Google AdWords already, you might be able to achieve greater performance by optimizing your PPC advertising campaigns. Even if you already get more business than you can handle, you may be able to get the same performance for less by tweaking your Google AdWords strategy.

Google AdWords is a very accessible and manageable form of Search Engine Marketing for anyone with limited time and technological skill. Google has made it easy and affordable to set up and administer an AdWords PPC campaign. You control how much you spend, and you can track the results.

This page will cover how to set up a Google AdWords account, since it is a well-known PPC platform, and teach you to create a campaign, and share some PPC advertising tips that will help you be successful. AdWords Account Setup

During the AdWords setup process, you'll need to know your target market well. Where do your customers live? What needs does your business meet, and what do your customers look for when they find you? How much will you budget for Google AdWords marketing?

To begin, visit adwords.google. com and find "start now." Choose the "Standard Edition" if you have an existing website. Then use your email address and create a password and your Google AdWords account will be born. The set up wizard makes the rest easy. You'll need to choose the language that your ads will appear in. Then target your customers geographically at any level of political boundaries: "Countries and territories", "Regions and cities" or "Customized". You can target metro areas and localities with "Regions and cities." The customized setting has an option to restrict ads to customers within a set radius around your business location.

Your ad text is next on the list. Choose your 25 character heading wisely. Do use attention grabbers like keywords, free, learn, discover, special offer, etc. The dynamic titles offered by Google AdWords that match the title to the search phrase will often improve response. The next two 35 character lines must compel searchers to click on your ad. One strategy is to highlight a benefit with the first line and make the second line a call to action. Lastly, you will place your url or your website domain where you want searchers to be taken to when they click on your Google Ad.

Choosing keywords is the next step. Google AdWords has a useful keyword tool to help you find relevant keywords once you have already brainstormed an initial list on your own. The Google recommendations will augment your list with some keywords that you may not have originally considered to be relevant.

You're getting close to finished now. You need to select a currency, then set your maximum daily budget for Google AdWords to limit your exposure, and then determine how much to spend per click.

That's it! Make sure to check everything and then you're done. That was easy! AdWords Strategy and Performance Management

Now that your Google AdWords campaign set up, you need to manage your account. You don't need to spend a lot of time, but you should regularly check the performance of the individual keywords, the different versions of your text ad, and your spending data. As you explore what AdWords has to offer, you can fine tune your campaigns. Make sure to:

* Monitor your account - PPC advertising requires regular attention

* Experiment with dynamic titles

* Use the best possible landing page for your ad, which isn't always the home page

* Consider using negative keywords

* Use Google provided code to track conversion data

* Calculate your cost per conversion

* Test results from display ads versus text ads

* Customize and use campaign performance reports

* Over time, tweak or withdraw your bids for underperforming keywords

* Test everything! Especially your ads text and positioning

* Track and analyze everything

* Don't focus on competitor bidding wars, but rather on your own campaign performance and data.

Google AdWords is a logical place to begin with PPC advertising. Once you have solid performance with AdWords, consider these PPC options as well: Yahoo! Search Marketing, Microsoft's adCenter (Bing.com). Or consider expanding your Google AdWords account into Google's content network, video ads, radio ads, TV ads, etc.). However, especially in these times, I believe a basic Google PPC campaign that is managed very well is an excellent small business marketing solution.



This article was written by Duncan Lauder, President and CEO of Marketing Practicality, LLC - a management and marketing consulting firm. For questions or additional information please contact: Marketing Practicality at dlauder@marketingpracticality.com or call 302-893-4310.

Marketing Practicality
Content copyright 2009. Marketing Practicality, LLC. All rights reserved.

Duncan Lauder
Marketing Practicality, LLC
771 Marlboro Spring Road
Kennett Square, PA 19348
302-893-4310 (mobile)




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