Using RSS Feeds for Successful Web Promotion

RSS offers a wide range of benefits to Web promotion. It was introduced to satisfy the requirement for automating and simplifying information transfer over the web, covering blogs, websites and other sites that have regular updates. The tickertape news systems formed the idea of RSS. Whether you have a website or you run a blog, your Web promotion can be improved by using RSS. The more often you update your web pages, the greater the benefit to your Web promotion by using RSS feeds. For Web promotion with Google, there are two main rules you should follow:

Google encourages original content with frequent updates. For the best Web promotion, you should aim for daily updates, but weekly updates are still good. The more frequently you update your web pages, the better your chances of being at the top of Google search engines.

Google rates opinions of others what you put on to your website. As a result, the more subscribers you have to your RSS feeds for your web pages, the better your Web promotion. Many people subscribing to your RSS feeds can be as important, as other sites linking to yours or the traffic to your website. More links to your blog or website, including RSS subscriptions, will improve your Web promotion.

RSS feeds consist of articles written onto a web server in XML, a programming language similar to HTML, which is used on websites and blogs. Originally, developed in the 1990s, Dave Winer introduced RSS 2.0 in 2002. Dave released the ownership on RSS and it was given to Harvard Law School Berkman Center. One of the appealing realities is that more than half of Internet users search the Internet whenever they are online. In fact, more populace search the Internet than utilizing yellow pages, when they are identifying for phone numbers or the position of local industry. Initially, you should begin building the popularity of your website, even before it is built. Start building buzz about the site through advertisements, info-trails and even newsletter or other e-mail announcements.

Because of its benefits, many blogs and websites of all kinds offer RSS feeds in excess. Around half of them are active and updated with regular content, which is a key for good Web promotion. An alternative to RSS, Atom, is available, but is not as popular, possibly due to the complexity of writing it.

If you are looking for a good software program to monitor RSS feeds, then some quick searches on the Internet will reveal a few. Firefox offers plug-ins, which are popular and there are several standalone programs. You can search for a website at Google another way, too. Simply type the domain name into the Google search box and click Search. Google returns just the home page of that site. If you want to use the search box on the Google Toolbar to do this, type the domain name and then click the binoculars button.



Nathaly Dedeyan is co-owner of Pingler, a free online ping resource. Visitors may use the free pinging feature to increase traffic to their blogs or websites. Web traffic is essential to any online resource coupled with the right tool and expertise.




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Successful Content Marketing - Amazing Tactics Part 2

I'm sure you're looking for more amazing tactics that you can apply on your content marketing campaign. Well, I'm not here to disappoint you. Go and read on!

1. Write and distribute eBooks. At least 2-4 times a year, write and distribute free eBooks that you can use for continuous opt-in engagements. Remember to make them meaty so they'll be worth your readers' time. What I suggest is that you write topics that are extremely controversial but ensure that they're related to your products and services so you can capture the attention of qualified prospects. You can also write about your potential clients' most pressing issues and give them step-by-step guide on how they can solve them ASAP.

Don't forget to include the link of your website and blog all throughout your eBook. Also, mention your paid offerings without sounding like you're doing hard selling. Subtly mention them at the end of your eBooks and highlight their unique selling preposition. Lastly, encourage your recipients to forward or share your free eBooks to their friends and family members. Yes, not all of them might be interested with what you offer but I'm sure some of them will.

2. Use Facebook. I'm sure you know that this site is one of the most accessed on all points of the globe. Register your own fan page account and use it not only to get in touch with your prospects but also to promote your articles, blog posts, free eBooks, and free reports.

3. Webinars or teleseminars. These would definitely excite your potential clients. At least twice a year, offer seminars that you can conduct via web or through phone. As these are considered to have higher value compare to eBooks and articles, you can be assured that you'll be able to attract more attention. My advice is to keep them short but meaty. Remember, you don't want to give your attendees everything they would want to know about especially if you're selling information based products. Just give them enough to convince them that you're really an expert in your niche but make sure to leave them wanting for more.

Boost the number of your attendees by properly promoting your seminars. Also, make them interactive by allowing some of your attendees to ask questions but be prepared for these questions ahead of time.

4. Offer free group coaching programs. Teaching your potential clients through coaching programs will really do your business good. As online users will consider these as gold mines of useful information, you can be assured that you'll be able to attract hundreds of people from across the globe. Make them worthy of your attendees' time and ensure that they'll put you in a nice position; you would want to use your coaching programs as tools in positioning yourself as an expert in your niche and someone who's to be trusted.

Nobody said that doing content marketing is a piece of cake. But with proper planning and precise execution plus your commitment to giving only the best to your potential clients, you can be assured that this long, overwhelming process is the key to getting them to swipe their credit cards in no time.



By the way, do you want to learn more about using articles like this to drive traffic to your website and increase online conversions?

If so, I suggest you check this out: article marketing traffic.

Or do you want to learn more about how I teach my clients to build simple coaching programs that create much more revenue than just creating information products?

If so, download my free guide here: How to Sell Coaching




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6 Critical Elements in Creating Successful Web-Marketing Campaigns

A Definition of Marketing

Marketing can be an extremely frustrating and expensive exercise if we mistakenly view it as merely an advertising function. Any discussion of marketing should be preceded by a definition of exactly what we mean by marketing: marketing is not just sales, or advertising, or promotion, but rather a combination of all these functions plus more.

One comprehensive definition of marketing provided by authors' Boone and Kurtz in their book 'Contemporary Marketing Wired (1998)' published by Dryden Press states: "Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, services, organizations, and events to create and maintain relationships that will satisfy individual and organizational objectives."

This definition seems to satisfy all the basic requirements of marketing; a recognition of which must made before we can proceed to creating a successful Web-marketing campaign.

Six Critical Elements of Web-Marketing Campaigns

If your marketing efforts fail to deliver the results you want, it could be due to a lack of resources, or more likely the lack of achievable expectations and patience. Marketing is a strategic exercise requiring a commitment to a long-term comprehensive plan, not a short-term fix to create instant sales. Concentrating your resources on stand-alone advertising and promotional efforts without considering the more important conceptual marketing framework is a prescription for disaster.

Ultimately most business managers come to realize that one-time advertising and short-term big-splash ads are a waste of time and money, but the lure of quick-fix shotgun advertising based on old school broadcast and print distribution volume seems to be a business addiction that is hard to kick. Even deep-pocketed corporate advertisers keep plowing money into television advertising that has knowingly become increasingly irrelevant and ineffective.

With the growing realization that the marketplace is not what it used to be, more and more companies both large and small are turning to the Web as an alternative marketing environment capable of reaching a dispersed diaspora of 'Long Tail' (Chris Anderson, "The Long Tail", Wired Magazine) interested prospects with a relevant memorable marketing message.

Realizing that you now have an economically viable multimedia platform that evens the marketing playing field, you must carefully consider how to proceed. If you merely transfer your traditional print advertising and direct marketing mailings to the Internet, you will be left behind.

Any business can put together a successful Web-based marketing plan if they take the time to define the six critical elements of a Web-marketing campaign:

1. Marketing Purpose

2. Marketing Objectives

3. Presentation Vehicle

4. Information Format

5. Marketing Venue

6. Achievable Expectations

1. Marketing Purpose

Marketing is all about building a brand personality that relates to an interested audience of either business-to-consumer or business-to-business prospects. Prospects search-out brands that help them construct and maintain their own self-image or at least an image that they aspire to, an image that they are comfortable communicating to others. The purchase, for example, of a Macintosh computer says as much about who bought it, as it does about that person's computing requirements.

"Thus, while the psychological/emotional need is to construct, reconstruct, and maintain the self-identity, the socio-cultural need is to communicate to others the self-identity." -Ouwersloot & Tudorica, 'Brand Personality Propositions'.

Accepting the need to build a brand personality that legitimate prospects can relate to might very well mean rethinking exactly who you are as a company and exactly what you are offering on both a psychological, emotional and socio-cultural level.

Most companies have a well-defined list of functional benefits that they provide clients; but what you have to ask yourself is, what psychological, emotional, and socio-cultural benefits do you offer and are they represented by your corporate image or brand personality? And if you think this only applies to consumer product companies, you are mistaken. Every company from industrial widget suppliers to packaged goods manufacturers needs to define their personality in terms of the emotive benefits they provide.

2. Marketing Objectives

One of the most difficult things for small companies to accept is that sales are the result of establishing an appropriate marketing framework. Once you recognize that the real purpose of marketing is to create a relationship with your audience based on an emotional connection in the form of a brand personality, you are ready for the next step: defining your marketing objectives.

Successful marketing campaigns rely on strategies and tactics that grow out of defining eight important marketing objectives.

Awareness: objective one is to make your market audience aware of your existence, but name recognition alone won't bring in the orders.

Attention: objective two is to draw attention to your company, product, or service. Your market audience may be aware of your existence but not understand or care what you do or why they should be interested. You have to do something to attract their attention before they'll listen to what you have to say.

Comprehension: objective three is to explain to your market audience what it is you are offering them. Telling people you sell the best widget and provide the best service is meaningless - your audience must understand how their personal or professional lives are going to be improved functionally, emotionally, and socially. Most automobiles will get you were you want to go (functional benefit), but a Mercedes gets you there in style (emotional benefit) and displays to the world that you are a success (social benefit). When was the last time you saw a real estate agent drive around in a jalopy? As focused on closing the sale as real estate agents are, they instinctively know they must project a confident, comfortable, successful professional image.

Knowledge: objective four is to provide your audience with the ammunition they need to make the purchase. Your prospects need to justify to themselves, their corporate superiors, or maybe their spouses, their purchasing decision. Prospects must be educated, informed, and enthused with the knowledge that your company, product, or service is the right choice.

Behavior/Experience: objective five is the creation of a corporate culture that matches your brand personality. If prospects are frustrated or annoyed by their experience in dealing with you, your website, or your email landing page, then all the feel-good advertising in the world is wasted. The customer experience of dealing with your company must match the image you project.

Involvement: objective six is to evangelize your customers so that they become involved in promoting your product, service, or company to their friends and colleagues. People want to show-off their intelligence, good taste, and business acumen. If your product fulfills your customers' emotional and psychological needs, they will become your best sales people.

Ability: objective seven is to education your customers so that they can maximize the benefits from their purchase. Show customers how to increase their ability to achieve, perform, or excel by using your product or service. It is absolutely amazing how many 'how to' books are sold by third parties to supplement the dreadful instructions and manuals provided by manufacturers. Think about the message you are sending customers when they have to buy a book with the word "Dummies" in the title, just to make your product work.

Opportunity: objective eight is to give customers the opportunity to purchase you product or service either directly or through an appropriate channel of distribution. Spending money on advertising and promotion for things people can't get is not much value. If prospects can't satisfy their needs when they want to, you'll have missed your chance.

3. Presentation Vehicle

Old habits and ideas are hard to overcome. After all we are creatures of habit, more accurately we are creatures of pattern. We understand the world around us by absorbing familiar patterns of action and behavior. Patterns make it easier for us to deal with the complexities of modern life and the demands of everyday work. This is a good thing as long as these patterns serve our needs, but the world of marketing communication has changed.

There is a new marketing paradigm that needs to be accepted and new sets of behavior patterns that need to be acknowledged. There was a time when you used the phone book to lookup phone numbers and the local newspaper to find what movies were playing; but today, the first place people go is the Internet. Things have changed and businesses have to change with the times.

Sure every business has a website, that's a given, but most websites are nothing more than digital versions of company brochures or catalogues that have been pushed and pulled out of shape by SEO consultants selling the latest miracle marketing cure - more traffic. Never mind the appropriateness of the traffic, or the relevancy of the bloated SEO-massaged content, or the meaningfulness of the marketing message. Traffic by itself will not win the day or get you where you want to be - this is nothing more than the same old shotgun volume broadcast approach that we know doesn't work for most companies.

The real issue here is presenting relevant, meaningful, compelling, informative, memorable material on your websites and landing pages to an interested audience that actually cares what you have to say - just make sure you say something worthwhile.

So how do we do it? The answer is Web-based multimedia presentations. Now let's be clear what we are not talking about: we are not talking about adding meaningless background music or irritating banner animations to your site. What we are talking about is using audio and video to present information that establishes your expertise, creates your brand personality, and delivers your marketing message so it sticks in the minds of your audience.

4. Information Format

Your Web-marketing campaign should consist of a variety of information vehicles that each build on one another, creating the image and delivering the information that will ultimately lead to a relationship.

Your Web-marketing campaign should be aimed at achieving more than just a sale; it should be aimed at creating a satisfied customer who will promote your company through word-of-mouth. To achieve this end you must deliver a variety of information to potential clients; information that attracts attention, narrows decisions, instructs usage, and promotes involvement.

Information as entertainment: when you want to establish a personality or image, your audio or video presentation should have some entertainment element. This entertainment element could be in the character of the presenter, the script or dialog being presented, or merely the style and panache of the voice-over announcer or on-screen actor.

Information as knowledge: there used to be a Buffalo-based clothing retailer that featured the slogan, 'an educated consumer is our best customer." They never had a sale, but all their clothes were discounted the same way on a sliding scale based on how long the merchandise was in inventory. All their advertisements explained their policy in clear, concise terms. They understood, that if customers know and trust their policy they would have confidence that they were buying from a legitimate retailer at a legitimate price.

Information as instruction: we live in a very complex world where products and services are increasingly complicated. If we want customers to take the leap of faith and buy our merchandise and hopefully upgrade to bigger, better, more expensive versions, then customers must understand how to use the product and also how to maximize the promised benefits from their purchase. Teaching people how to take better photographs with the camera you sell is a far better sales tactic that promoting an extra feature they will never use.

Information as involvement: we all know word-of-mouth is the best form of advertising. Getting your Web-audience involved in your campaigns through the use of contests, surveys, and interactive entertainments are only a few ways to get them involved. But the best way to get people involved in evangelizing your product is to provide an experience that echoes their psychological, emotional, and socio-cultural aspirations.

Information as promotion: let's face facts, the vast majority of website visitors are jaded and cynical and hypersensitive to unscrupulous online businesses. Most of your Web-audience puts you right next to politicians and used car salesman in the trust department. You are not going to overcome this lack of confidence with a website that smacks of high pressure or alternatively a website that bores people. Present your offer using real people delivering a well crafted message that reflects your company persona and inspires confidence rather than puts out danger signals.

5. Marketing Venue

The Web's multimedia capability has often been equated to an egalitarian form of television, where every company has a shot at attracting an audience without the high cost of buying airtime, but like television it is the programs people are attracted to, not the commercials. If your website is nothing more than a commercial your visitors will hyperlink themselves away from your site at warp speed.

If we equate the new multimedia Web to television, we must construct our websites as if they were programs, not brochures. An excellent example of this new style website is the Ford Motor Company's 'Bold Moves' site (http://www.FordBoldMoves.com).

Your email marketing and Adword campaigns are the equivalent of program teasers, attracting people to your main site, campaign micro-site, or landing page based on a content hook and promise.

6. Achievable Expectations

We are all concerned about ROI but you cannot expect instantaneous results. Websites are long-term investments that must be continually tweaked to conform to your long-range strategic objectives. You must have realistic achievable expectations: new leads, customer inquiries, information requests, newsletter sign-ups, and even complaints. You cannot determine the value of your site based on direct sales alone. If you are not achieving adequate results, then it's time you rethought your website strategy in terms of it's multimedia content and program potential.



Jerry Bader is Senior Partner at MRPwebmedia, a Thornhill, Ontario based website design firm that specializes in delivering their North American clients' marketing messages using the latest audio, video, and interactive Flash presentation techniques to create compelling, informative and memorable Web-experiences that enhance brand personality and increase sales and profits. Visit http://www.mrpwebmedia.com, http://www.136words.com http://www.sonicpersonality.com. Contact at info@mrpwebmedia.com or telephone (905) 764-1246.




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Google AdWords Optimizing - Your Secret Pathway to Successful AdWords Campaigns

One of the technologies which is almost synonymous with the internet and internet marketing is Google AdWords and Google AdSense, but how do we ensure that we are getting good value for money?

Through a process called Google AdWords Optimizing.

But before we get to that, we need to step back a moment and understand what is a successful AdWords Campaign?

The simple answer is a successful AdWords campaign is one that makes you money!

In very simple terms, you make money when the level of sales exceeds the cost of your AdWords campaign. The actual amount of money you can make depends solely on how wide you can make that gap.

So, whatever the product, service you choose to sell or promote, you need to do two things:

1. Minimise the cost of your AdWords

2. Maximise the value of the sale

But here's the rub. Google AdWords can be very expensive, because of the fact that Google choose an auction model for their AdWords, cost per click can quickly escalate, especially if you are working with very popular and short keywords such as 'Credit Card' or 'Online Business' and as the cost per click increases, the profit declines.

This is where Google AdWords Optimizing comes in, this process allows you to focus on the cost of your campaign, you can minimise the cost of your campaign, without compromising on either the quality or the volume of the traffic you generate, but like anything worthwhile it takes effort and time.

Steps required for Effective Google AdWords Advertising:

1. Thoroughly Research Your Google AdWords Keyword

2. Select the product or service you want promote carefully

3. Set up test campaigns on a limited run with capped daily cost

4. assess the performance carefully looking at costs Vs sales

5. Assuming step 4 give acceptable results go live on a higher daily cap

6. Monitor the spend vs sales daily.

Step 1 is critical. And the rest of this article will be focussed on this area.

Most newcomers to the world of Google AdWords tend to look for AdWords that will generate lots of traffic, but the problem is that you end up paying through the nose for them because they are very competitive and therefore command high cost per click rates.

The concept is that it is much better to have a large collection of less competitive AdWords, each contributing a smaller volume of traffic, but which overall delivers the number of visitors you need.

Another benefit of less competitive AdWords is that they tend to be more focussed and therefore the quality of the visitors to your proposition will tend to be higher.

Someone who puts 'Credit Cards' into the search engine is not necessarily looking to buy a credit card, they may only be looking for general information on credit cards.

On the other hand someone who puts in 'How do I get the best Credit Card deal?' is much more likely to be in buying mode and the second phrase would cost you less because of its less competitive nature.

There are lots of free tools on the internet, that enable you conduct your AdWords keyword research. In addition to Google Itself it is well worth visiting seobook.com where you can join for free and utilise their tools to identify less competitive keywords.



If you would like to kick your Google AdWords Campaigns up a level, by Optimising your Google AdWords campaigns then go to our Google AdWords Optimising website




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Successful Google AdWords Management - 5 Tips to Increase Your Profits

Google AdWords has become the leader in pay-per-click (PPC) marketing. Not only are the ads run on the most popular and powerful search engine, Google, but the user interface offers the user more options than any other service and the tracking using Google Analytics is free and extremely robust. Creating a campaign using solid Google AdWords management will allow you to see the most return on investment. while there are many success stories from Google AdWords users, you will hear just as many complaints from users that didn't take the time to understand how to correctly set up a profitable campaign. Remember, you are paying money for every click, and unless you apply the principles of good Google AdWords management, you risk joining the group of people that haven't been able to turn a profit using PPC.

Here are 5 tips to improve your Google AdWords management:

1. Choose keywords that are highly relevant to your website. This is crucial. You need to understand what people are searching for when they come to your website. You can use the Google Keywords Tool located in the AdWords tools section or you can use the external keyword tool when logged into AdWords. Just type "Google External Keyword Tool" in Google. You have the option to type in some general keywords and then find more related keywords for your campaign. Also, you can ask Google to check your site and return keywords based on its findings.

2. Create multiple ad groups for different topics. One of the most important aspects of good Google AdWords management is organization. Google likes it when you put some effort into your campaigns. If you're selling a cookbook, don't put keywords related to "recipes for omelettes" in the same ad group as "healthy dinner choices". These are two very different topics and should be managed as such. Create an ad group for "recipes for omelettes" and add all your keywords related to that topic in that ad group. Do the same with "healthy dinner choices", and so on. This allows you to create highly targeted ads for that ad group, which will result in a higher click through rate (CTR), which will give your ad group a higher quality score, which usually results in a lower cost per click (CPC). This is because Google rewards relevant ads by calculating the click through rate. However, be sure that the site or page on your site that you are directing visitors to is relevant to your ads. If Google finds out that you're advertising cooking products, for example, but your website is about car insurance, you will find yourself slapped and your ad cost will skyrocket. We're talking $10.00 per click. Again, this is to insure that the ads on Google are relevant and provide the searchers with what they're looking for. The more precise you are the more your profitable your campaigns will be. Makes sense, right?

3. Don't be afraid to use long-tail keywords. Another common mistake done by many PPC users is that they bid on too many general keywords. For example, if you have a site about hardware tools, you don't want to bid on the term "hardware tools" because it's extremely general and most likely is fairly costly. If a general keyword like that is not costly, it's a red flag that the keyword is not profitable because it's too general. A long tail keyword means that the keyword phrase is usually 3+ words. For example, if your hardware tools site sells miter saws, you may want to bid on a keyword such as "compound miter saw", or "sliding compound miter saw" so that you're as specific as possible. Chances are the bids on the long tail keywords are lower and often significantly lower than general keywords. You may not get as many searches for the keyword, but they will be more affordable and more targeted, both very important aspects of good Google AdWords management.

4. Use exact and phrase matching options. A great way to lower the cost of keyword clicks is to zero in on the exact keyword phrases people will be searching on. Many AdWords users just bid on broad keyword terms, even if it's a phrase. For example, if you just add the term "find a job in new york", your keyword may show up for ANY keyword phrase that includes those words. This means that if someone typed in "how to find a second job in telemarketing outside new york", your ad could show up. Your site may have nothing to do with the person's search, but your ad could still show up. Either the user clicks your ad and you pay money for something you're not selling, or nobody clicks it and your quality score risks goes down. Either way you lose. Instead, add double quotes around your search terms in order to list your keyword as a phrase. This means that the user now has to type "find a job in new york" in that specific order for your ad to show up. This means that words can surround the phrase, like "I want to find a job in new york today", as long as the words "find a job in new york" are typed in that exact order. An even more specific search phrase is constructed by adding brackets around your keyword phrase. This means that the search can ONLY be the exact words of your search typed in the same order. So, only "find a job in new york" triggers your ad. If someone types "how to find a job in new york", your ad will not show up. This is another example of successful Google AdWords management.

5. Track your campaigns. Google provides an extremely powerful free service called Google Analytics that is integrated into your AdWords account. All you need to do is add your site address, paste some code into your site pages and you're good to go. With Google Analyics you can track where your visitors are coming from, setup conversion tracking to see which keywords are leading to the most sales and much, much more. You will learn a lot of valuable information about your campaigns by looking at the tracking data. This will allow you to tweak your campaigns for the most profit. It will also show you what ad groups are not working so that you stop wasting money on them. This can make the difference between breaking even and pulling in a significant profit.

As you can see, there are many aspects of Google AdWords management that can lead to making or breaking your AdWords campaigns. There is a lot of competition in the PPC market, so the more you know about how AdWords works the more likely you'll stay profitable and successful. Google also provides a comprehensive learning center which covers the essentials of the AdWords program. Hopefully this article has inspired you to try out some new PPC campaigns utilizing the 5 tips mentioned above. Remember, knowledge and practice are the keys to success in PPC as in anything else.






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Strategies for Successful Web Promotion

There are many ways to increase traffic to generate thousands of hits to your website with good Web promotion. Unfortunately, most of these are not successful and often prove to be a waste of time. Search engines index the content of your website using 'spiders'. As a result, for successful Web promotion, it is essential to put enough keywords into your webpage content without changing its meaning.

The title of your pages is the key for Web promotion. Use a title of between five and eight words on your webpage, removing unnecessary words such as 'and' or 'the'. Your home page should have descriptive words including your business name first in your title. For good Web promotion, the first words in your title should be the words that people most likely search for. On the search engines, the title of your webpage will attract visitors. The Description META Tag should be used to describe the content of your text. In META Tag, include keywords and phrases that you have used in your body. These words should be at the top of your webpage, below the heading tags.

Include Keywords in the Header Tags and the First Paragraph. The search engines key to your Web promotion, look at words in your headline and subheadings and consider these to be important on the page. For successful Web promotion, ensure your important keywords and phrases are present. Search engines also look for keywords in your opening paragraph. You may also want to include keywords in the ALT tags or COMMENT tags. Use many pages on your website each focusing on keywords or particular key phrases. Instead of showing everything, offer on one page, put together separate pages for each service. This helps ensure good Web promotion and helps your web page to rate highly for those keywords, because they will be more targeted to the search.

On most search engines, there is a link saying something like 'Submit your URL'. This is one of the keys to Web promotion. Thus, be sure to use this and have the search engines look at your pages. Some of the more important search engines provide content to others and to portal sites. Those dynamics are then taken into consideration deliberately and second-handed to your improvement when it is time to create, change, and update the web site that you want to optimize.

List your webpage on the Open Directory Project managed by processors and editors. This is a directory, which provides links and content feeds for many of the biggest search engines. It is a useful tool in Web promotion and gives links your site from a hub that Google uses and considers important.

Look for other sites covering similar topics to your own and send an email to their webmaster. See if you can arrange links between sites and add them to your Links section. This is valuable tool in Web promotion, because some search engines will look at the number of other sites are linking to yours.



Nathaly Dedeyan is co-owner of Pingler, a free online ping resource. Visitors may use the free pinging feature to increase traffic to their blogs or websites. Web traffic is essential to any online resource coupled with the right tool and expertise.




Article Source:
http://EzineArticles.com/?expert=Mirna_Khoury_

Using RSS Feeds for Successful Web Promotion

RSS offers a wide range of benefits to Web promotion. It was introduced to satisfy the requirement for automating and simplifying information transfer over the web, covering blogs, websites and other sites that have regular updates. The tickertape news systems formed the idea of RSS. Whether you have a website or you run a blog, your Web promotion can be improved by using RSS. The more often you update your web pages, the greater the benefit to your Web promotion by using RSS feeds. For Web promotion with Google, there are two main rules you should follow:

Google encourages original content with frequent updates. For the best Web promotion, you should aim for daily updates, but weekly updates are still good. The more frequently you update your web pages, the better your chances of being at the top of Google search engines.

Google rates opinions of others what you put on to your website. As a result, the more subscribers you have to your RSS feeds for your web pages, the better your Web promotion. Many people subscribing to your RSS feeds can be as important, as other sites linking to yours or the traffic to your website. More links to your blog or website, including RSS subscriptions, will improve your Web promotion.

RSS feeds consist of articles written onto a web server in XML, a programming language similar to HTML, which is used on websites and blogs. Originally, developed in the 1990s, Dave Winer introduced RSS 2.0 in 2002. Dave released the ownership on RSS and it was given to Harvard Law School Berkman Center. One of the appealing realities is that more than half of Internet users search the Internet whenever they are online. In fact, more populace search the Internet than utilizing yellow pages, when they are identifying for phone numbers or the position of local industry. Initially, you should begin building the popularity of your website, even before it is built. Start building buzz about the site through advertisements, info-trails and even newsletter or other e-mail announcements.

Because of its benefits, many blogs and websites of all kinds offer RSS feeds in excess. Around half of them are active and updated with regular content, which is a key for good Web promotion. An alternative to RSS, Atom, is available, but is not as popular, possibly due to the complexity of writing it.

If you are looking for a good software program to monitor RSS feeds, then some quick searches on the Internet will reveal a few. Firefox offers plug-ins, which are popular and there are several standalone programs. You can search for a website at Google another way, too. Simply type the domain name into the Google search box and click Search. Google returns just the home page of that site. If you want to use the search box on the Google Toolbar to do this, type the domain name and then click the binoculars button.



Nathaly Dedeyan is co-owner of Pingler, a free online ping resource. Visitors may use the free pinging feature to increase traffic to their blogs or websites. Web traffic is essential to any online resource coupled with the right tool and expertise.




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