Article Promotion Secrets - Choosing the Most Effective Keywords

The reason for this is that if parcel delivery is such a popular term, then nine times out of 10, you will be faced with fierce competition to outrank it. It is imperative that we build up confidence before we can tackle these more competitive phrases. So why don't we go and check the competition for parcel delivery?

If you skip over to your favourite browser and search for the term parcel delivery, you will see that there are over one million websites competing for this keyword phrase. Whether you are a newbie or a seasoned expert, you've got to admit that this is a lot of competition, isn't it? By the time you have completed this report, you will be in the position to compete with the likes of those million websites. For now, let's start slowly and find a keyword that has far less competition. Then when you are generating traffic with those keywords, you can spend some time on the more popular keywords if that is what you wish.

So let's return to the keyword tool. Look again at the results shown on the keyword tool. If you scroll down the list, you will see some interesting terms such as parcel delivery service, parcel deliveries and cheapest parcel delivery. You might want to consider using these three terms as keywords to begin with. What we need to do now is return to the browser to check the competition for each of these new keywords. That way, we can tell beforehand how difficult it might be to get optimized for these keywords.

Let's start with parcel delivery service. Surfers looking for parcel delivery are interested in a service. At the time of writing, the number one ranked website for parcel delivery service in is a website called Sophos. The website address is indicated in the search results. If you look carefully at the URL of this website, you would notice that it is not a top-level web page.

Now, for our purposes, this is brilliant news because it means that if a sub-page is ranked well then we will have an immediate advantage if we decided to target the same keyword with our homepage. Later I will tell you why it is much easier to rank highly using your homepage. For now, we also need to check the page rank of this site. The site has a page rank of 5 (be sure to create a spreadsheet for all this data so that you can choose to focus on the keywords that appear to have the least competition).



Do you want to learn more about how I do it? I have just completed my brand new guide to article writing to build your list:

Download it free here: Article Promotion Secrets

Janet Cole is a powerful coach and online mentor. She has over 510 articles in print and has published 4 ebooks.

http://www.online-success-shortcuts.com




Article Source:
http://EzineArticles.com/?expert=Janet_B_Cole