Internet Advertising - Web Promotion Tactics 2

Internet advertising is quite easy to do, but if you have advanced web promotion tactics at your disposal, you will generally be more effective.

One basic is to make sure you include your website URL in all your correspondence. When you post someone a letter you include your home address. When they send an email most people send no contact information at all: just the default email address of the email server they were using at the time. Send your WEBSITE ADDRESS to everybody you email. This is fundamental to internet marketing and should not even have to be said. Yet few do it, other than those at the top of their particular niche.

Not only that, but an effective advertising strategy should include the use of their email 'signature' even on personal emails so that all of your family get to know about your website, plus anyone they forward your email to.

I have a special little used ploy of sending people I know emails containing amusing graphics or animations, and suggest they send this on to their friends. When they do so, my signature goes with it, and others get the chance of clicking on my web site URL. Perhaps only one in ten might notice it, and one ten of those might click on it. However few, they are visitors I would not have otherwise had.

Another internet advertising technique is to write articles on your niche, or have someone ghostwrite them for you. Articles are worth their weight in gold for the back-links and direct traffic they bring. Many believe it is a more effective marketing and advertising technique than direct SEO exposure, since those reading your articles are extremely focused on what they are reading. If your writing is good enough, they will click on the URL that you have provided in the 'author's resource box' for more information.

Internet advertising is not difficult, but should be planned carefully. If you do this, and use techniques that you are able to control, or pay others to provide professionally, the returns can make the difference between failure and outstanding success for your internet campaign. Don't be afraid to get your feet wet: get on with it, advertise using the methods above, and watch the visitors and money come rolling in.



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