Friday, March 30, 2012

Cost Effective Web Marketing Tips to Bring in Big Profits



Are you looking for more ways to cash in on the internet with out breaking the bank? Well, for the last 10 years I have learned from experience what works and doesn't on the web, including what is working right now. Here are some valuable tips to help you pave the road toward web profits for your business.

Outsource: Build a cost effective Virtual Team. Consider using professionals offshore can really save you hundreds and thousands of dollars. Offshore web pros often have quick turn around times as well. Be careful to do your due diligence to find the good ones.

Place a Classified Ad to drive traffic to your site. Offer a Free Guide!

Make Presentations at your Chamber of Commerce on Web Marketing Strategies.

Affiliate Programs are Powerful!

Offer Discounts, Add-Ons, Packages and Opt Ins on your website.

Subscribe, Advertise and Write Articles for your Industry's Online Newsletters and E-Magazines.

Offer Free Classes: Checkout TeleClass

Use Technorati to find Blog Subjects

Have a FAQ section on your site

Submit your Online Articles to the top article directories

Opt In to your competitors Websites to see their offering and strategies

Outsource using Elance, Script Lance, Content Divas and Rent a Coder

Ideas for a Webinar: Go to Ideas-To-Income

Create an Online Marketing Calendar to cue you to initiate certain campaigns, review stats, have certain elements on your website completed, etc. Remember: Automate your Business with Technology so you can set it up once and then let it go. Automate!

Consider the use of a Virtual Assistant to free up your time to market more to your customers.

Enroll your company in E-zine Directories: try EZine Seek and Topica

When Researching on the Internet, try Dog Pile

Consider streamlining and organizing your Business Processes in relation to your Online Marketing Strategies using Smart Draw

Loads of Free Downloads at Downloads

Cross Link or One Way Link with highly ranked, respected websites which relate in content to your site.

Develop Relevant Content on your website. This is KEY!

Try Biz Stats to research your Industry.

Gauge the validity of your Website's Content at Diggs and Shoutwire.

Sponsor a local Community / Charitable Event and publicize it on your website. Remember to send out a Press Release and an RSS Feed! Blog it!

Use an Online Backup Service, like Carbonite to back up your Marketing Campaigns, as well as your entire computer, securely.

Online Surveys can be a very effective way to determine the needs and wants of your market. Be sure to keep them short and have a Privacy Statement.

To Research a Business or Person go to Any Who.

For affordable Biz Reports visit DNB.

Free Alternative to the MS Office Suite: Open Office. Note: Does not have an Email Program, you can use Endora for free.

For Customer Polls, try Ask Data Base and Survey Monkey.

Offer Discounts and Free Upgrades to get Online Referrals.

Be sure to Post Specials on your website conspicuously at the top of pages. May want to consider a Soft Impact Pop Up Box.

Offer an Automatic Payment Option to your Customers.

Have pages on your website explaining in full detail your Privacy Policy, Return Policy, Guarantees & Warranties and, if applicable, Confidentiality Statement

Market in your Market's / Customer's Trade Organization.

Use Skype to Communicate with Customers for FREE on your computer.

Upload your Books in an Audio Format to Audible.

If you offer Services, consider marketing on Elance, Guru, and Kasamba.

Firefox offers excellent Extension Tools.

Check out Alexa to see how your Website Ranks.

Personalize and add Credibility by putting your picture on the About Us web page. Consider doing the same for your Networking Sites.

For help driving traffic to your website, go to Online Traffic Now.

Submit your Articles to Submit Your Article, Ezine, Library, GoArticles or ArticlesAlley.

Add Google-Page Rank to your Browser's Tool Bar.

For ideas on incorporating Video and Audio in your websites, visit Internet Video Guy and Audacious Audio.

Research your Competitors' Keywords, descriptions and meta tags in their page headers.

Partnership Marketing: The Web is a fantastic way to partner with other web pros as Joint Ventures, or Strategic Alliances to cross promote products and services, create more buzz and hype, and provide customers with info packed E-newsletters, E-Zines, Seminars, Courses, Classes and the like. Integrity and Credibility are Key when approaching potential partnership relationships. Anyone can be an Affiliate, but be particularly careful who you partner and ally with. Finding commonality in business philosophy and ethics is a great place to start. With that determined, then you can move into whether a partnership or alliance makes sense for the companies involved.



Frank Goley is a business consultant and business coach, and he works for ABC Business Consulting. He is an expert in developing, writing and implementing business plans, business funding plans, marketing plans, strategic plans and business turnaround plans. Frank is author of The Comprehensive Business Plan Workbook - A Step by Step Guide to Effective Business Planning, and he writes the Business Success Strategies Blog.




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