A Web Copywriting Secret - A Near Fatal Mistake Most Copywriters Stumble At

Have you ever spent weeks, or even months trying to craft the perfect web copy but it just flopped? No matter what you do... it never converts the way you would like it to. No amount of "tricks" you picked up from one of those cheap copywriting books and none of those "best headline" list seem to help you.

I know that stumped me when I first got started. For some reason, I can't just seem to break through that mediocre barrier. So after about 3 months of muddling around, I decided to stop and look for the answer. Then one day, I had one of those "AHA!" moment where after implementing the idea I got... my business exploded.

What did I learn? It's a very simple concept but yet it's so powerful it makes all the difference between a successful copy and a copy that flunk. Now, you have to promise me to finish reading this article after I tell you what it is instead of thinking, "I knew that!" because let me tell you that you don't! The secret I'm talking about is way deeper than it appears... in fact, I still learn more about it every single day.

So here it is: Who you focus on when you write your copy, determines how successful that copy is. We are a bunch of egoistic creatures. We are all most interested in ourselves. It's ironic that people buy all kinds of self-help books like how to dress well, how to do your hair, etc, to get other people to like them when every other people are all doing the same thing.

Wouldn't it be easier to get them like you by focusing on their needs instead of yours? Absolutely yes! If people are looking "how to dress well" and you're dressing well yourself, will they like you? Probably not. But if you teach them how to dress well... they'll love you!

But that would be useless if you don't have a copy that sells people to buy your service. Now, how many times you've heard advertising like this, "We are professional fashion designers who have been in business for 21 years. Our clients include blah blah blah. We this. We that. We we we we we we..."

How many times have you saw advertisements that focuses on the company itself. Blowing their own horns and feeding its own ego. I can tell you, from experience, that kind of promotion do not work! If you want to sell, you'll have to talk about the customer's favorite subject... that is themselves! People like to talk about themselves.

Here's an example of a correct headline, "How would you like to dress yourself in a way that turns heads and attract the attention of the any guy... all with a fraction of the cost of a Gucci bag?" This kind of headline speaks directly to the customer's needs and convey a very specific benefit. Or a tagline that says, "Bringing out a sexier you"

That headline, by the way, is the result of months of Taguchi testing I did for my dressing-fashion website that is now converting at about 6.4% into buyers from TOTAL traffic.

So how do you know what to say? What triggers your prospects to turn into customers? Well, they key is research but that is another subject for another time. Why don't you head over to my blog through the link below and subscribe to it where in a few days time, I will reveal the research secrets I use to practically open my customers heads and read them like a book!



Andre Thomas was a freelance copywriter for 8 years. He now works at home as an internet marketer around his two daughters. You can find more mind-blowing web copywriting tips from him on his blog and his latest best-selling book, Sales Copy QuickFix, at http://www.salescopyquickfix.com




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