Use These Article Marketing Promotion Tips On How to Write an Article

Article marketing promotion is a skill: it is knowing how to write an article in such a way that it will not only promote your service, product or website, but also persuade readers to click on the link to your website. An online promotion is a distinctly different skill to an offline promotion.

Before you can learn how to write an article, you must first be able to write. Large numbers of article marketing promotions have recently failed because the writer has been unable to write correct grammatical English that sounds coherent when read.

This was fine until Google introduced its Panda/Farmer algorithm update in February, 2011, that applied more stringent rules to what was acceptable grammar, punctuation and writing standards.

Now there is more of a need for articles to be written in correct English rather than in slang, and 'as long as it is understood' no longer applies. Almost all article directories are now being more choosy and demanding, and many authors are being rejected who were accepted prior to February.

In saying that, many do not how to use this method of marketing online, and the following article marketing promotion tips are intended to help them and you to get it as right as possible when you write you articles.

1. Preparation

Preparation involves you understanding what you are writing about, and then sketching out the bones of the article. You can then carry out some keyword research to determine the best keywords to use in the title and occasionally in the article. You should sketch out the important introductory paragraph and then the concluding paragraph.

Google will weight the vocabulary in your title higher than anywhere else in your article, and then that in your introductory and final paragraph. Once that has been determined, carry out your keyword research.

2. Keyword Research

You can use the free Google Keyword Tool, developed for use by AdWords users, or any other keyword too, you prefer. There are many paid tools available online and also some other free tools, such as the free 7-day trial offered by Wordtracker and the free SEO Chat and Trillian Discovery tools.

Search these out on Google, and then use one or more to find the most relevant and best keywords for your article - high demand and low supply (competing web pages) as you can: you will normally choose a balance between supply and demand, though you may choose one with a high demand irrespective of supply, and the other with a good balance between the two. Select two keywords for each article you write - an A and a B keyword.

3. The Title

Use Keyword A as the first word(s) of the title of your article and end up with keyword B. For example, keyword A is 'article marketing promotion' in this article's title, and 'how to write an article' is keyword B.'

Don't believe those that say your title must be shocking: those seeking information don't want shocked, and Google likely won't list it. It might be effective to write shocking titles for emails, when you are trying hard to get the recipient to open the mail, but search engine such as Google will not respond to 'shocking' but to sensible keywords because they are emotionless algorithms - mathematical formulae working to statistical concepts rather to emotive ones.. So "Make $1,000 in One Day!" will very rarely receive a good listing on Google, whereas "Article Marketing Promotion" will likely be listed highly.

There is a big difference between emails, blasts and genuine article marketing titles, so take that as one of your more important lessons in 'How to Write an Article': there is a time for exclamatory titles, and times when they are counter-productive.

4. The Article Body

The body of the article should offer genuine information that people using your keyword A or B would likely be seeking. Your keywords are not only to get you high listings, but should also represent the content of your article - just as this one is. These are more than just tips on article marketing promotion, but also enable you to understand how to write an article that will have a very good chance of achieving a high position in the search engine results for people using these keywords as search terms on Google.

5. The Final Paragraph

When writing articles, use both keywords in the final paragraph, one near the beginning and one near the end. There is no specific reason why I do this, only that I generally seem to get better results when I do though I cannot explain i. Your final paragraph should sum up what you have stated in the article in a coherent way.

Your article planning starts with the theme that you should use in your keyword research: use the results of that in your title, and then continue it in your introductory paragraph and on through the article without overusing the keyword, but using semantically related vocabulary to maintain the relevance to that keyword or keywords (no more than two). Follow that through the article, and then sum up as I am doing now.

If you want learn how to write an article with the best chance of being listed high in the Google SERPS, you should take careful note of all the above when writing your own articles (including my keyword density that is just about right ). Used correctly, these online article marketing promotion tips will be of significant value to you - so do it!



Peter Nisbet is an experienced article ghostwriter who offers his writing services from his website 'Article Services.' More article marketing promotion tips can be found on Pete's website where he is offering you a 43-page ebook on How to Write an Article at the very low price of just $5.




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