Web Promotion Advice that Makes All the Difference for Your Business

Even experienced marketers need web promotion advice when they

transition from traditional business practices to internet

marketing. Getting web promotion advice prior to writing sales

copy for the web is pretty important since the web copy is

actually a huge aspect of effectively promoting a website. Sure,

some of the same marketing principles apply to both worlds - any

type of sales copy should grab the readers' interest, hold their

attention, create desire, and have a strong call to action.

Anyone who engages in marketing knows those basic principles.

However, when it comes to internet marketing, the sales copy

plays more than one role. The multiple roles are the reason that

web promotion advice is needed before the web copy is written.

Anyone who gives web promotion advice should give adequate

attention to the web copy. The purposes it serves are:

1. Advertising

2. Sales

3. Search engine attraction

Now, in the "real" business world sales copy is generally just

advertising. The intent of traditional sales letters and

marketing materials is simply to get those who read it into a

store or on the telephone where a salesperson takes over and

closes sales. In the "virtual" business world; however, the sales

copy must make more of an impact than that.

Sometimes a website will have a phone number where website

visitors can call, chat with a salesperson and place an order,

but for the most part, the sales copy on a website replaces the

salesperson altogether. Thus, it must not only provoke interest

so that the website visitor reads the sales copy, it must also

hold the reader's attention, provoke desire for the product or

service it is offering, present a call to action, and literally

close the sale.

Web promotion advice that aims to assist you in creating powerful

web copy that fulfills all of these roles will likely give

consideration to two types of web copy that are used for website

promotion - long copy and short copy. The best web promotion

advice leans toward long copy for websites because short little

blurbs about a product or service simply don't complete the full

sales process. The only time that short copy is really

recommended is if you are using an online catalog.

Short copy can be used in product or service descriptions in the

catalog to promote the products or services. Long copy; however,

has some pretty unique points that need to be considered. In

addition to web promotion advice that deals with the copy as a

sales tool, web promotion advice also gives consideration to the

use of keywords and keyword phrases that make the website

attractive to the search engines.

Web promotion advice for long sales copy...

Long sales copy is ideal for web promotion because it walks the

reader through everything that a salesperson would do in a face-

to-face (or telephone) sales situation. Before you write your

sales copy, you should determine your competitive advantage and

unique selling proposition, translate the features of your

products or services into benefits for the consumer, and craft a

pricing strategy that will set the image you wish to portray as

well as provoking the consumer to buy - perceived value is key.

Using these important aspects of the web promotion advice, create

a headline and a subheading that will grab the readers' attention

as soon as the web page loads. Initially, the sales copy should

make it clear to the reader what you are offering to them in

terms of benefits. Long copy should also build your credibility

with the reader through testimonials or the discussion of

credentials. Generally a guaranty is used to instill confidence.

Bonuses or freebies can be included to add value to the offering,

and then the long sales copy needs to have a strong call to

action that creates urgency.

Sometimes a reduced price for a limited time or a bonus that is

available for a limited time provides the urgent prompting for

the call to action. Last but not least, the sales copy has to ask

for the order and make it easy for the reader to place an order

or to contact you for more information.



Copyright Christopher J. Enders. Are you at the end of your rope, fed up and confused by all the scrambled internet marketing advice you're getting? Whether you are new to internet marketing, or a website owner who wants to make more money from your website, learn the proven strategies that will sky-rocket your internet business at http://BiznessTips.com




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