Confused About Google AdWords Campaign Management?
Google AdWords campaign management can be confusing and costly, especially if you don't really know what you're doing, until now! If you want to learn how to decrease your cost, increase your conversion rates, and get some real Google love, then you'll love the Google AdWords advice here.
Google AdWords Advice, 6 Top Google AdWords Secrets
For search network ads, create separate ad groups, with each one focusing on only one keyword. Be sure to use that keyword in the title, headline, meta tags, and description.
Also when creating ads for the search network, create two campaigns for each ad group, and use the same keyword for each campaign. These campaigns should be split tested, with continuous monitoring and revising in order to obtain the best ROI possible.
When putting your Google AdWords campaign management plan into action, create a separate, keyword specific landing page for each ad, and make sure to incorporate SEO strategies into each landing page.
Google prides itself on giving their customers what they're looking for. With this in mind it's no surprise that one of the Google AdWords secrets is to offer the customer, those who you want to click on your link, quality and highly relevant information, products, or services. What this means is that your ad should clearly state what the visitor will get when he or she clicks on your link, and the landing page should provide exactly whatever it is that they expect to get.
One of the killer Google AdWords secrets I want to share with you is that you can use the free AdWords keyword tool to get inside of Google's head. Just do a search for AdWords keyword tool, then open the tool and submit the url of your landing page. This will return a list of keywords that Google associates with your page. If those keywords are relevant to your main keyword you know that your content will be smiled upon by the Google gods.
One of the most helpful pieces of AdWords advice is to take an extra step in your Google AdWords campaign management. This is to create backlinks to your landing pages. Those of us who are familiar with search engine optimization techniques know that backlinks pointing to your web pages can greatly improve your standing with the search engines. The most effective way to use backlinks in your Google AdWords campaign management strategy is to have at least one or two links from high quality sites, or to have at least ten links from various other sites that are directly related to your target niche.
When you take this AdWords advice and incorporate these techniques into your work, you will be rewarded in several ways,
Your quality scores will increase, which will reduce the your campaign costs. A quality score of 7 is average, and carries no penalties or discounts. When your score goes below 7 you will be penalized with extra costs, but when it rises above 7 you will be rewarded with discounts. In fact, when you achieve a quality score of 10 out of 10 (which is very possible if you follow the instructions in this article), you will receive a 30 percent discount on your ads.
Your click through rate will increase, as a result of laser focused customer targeting.
Your profits will increase, due to the fact that you will be providing visitors with exactly what they are looking for.
I encourage you to take these Google AdWords secrets, develop a highly targeted Google AdWords campaign management system, and reap the many rewards that will follow!
Whether you're a seasoned AdWords pro or a newbie, these killer secrets will help you to blow away your current results. A great example of an effective landing page, which is used as part of a profitable sales funnel can be found at this site. If you would like to receive free training on online marketing strategies that will help you to put all of the pieces together and create true success in your life be sure to contact the author through her blog.
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