Google AdWords is the platform which Google use to allow people to advertise their company, product or service on the Google website and Content Network. The following step-by-step guide is aimed to help you create a very simple and basic AdWords account which you can use to promote your business, gain visitors and potential increase sales.
The guide should not be used as an extensive look into Google AdWords and its capabilities, and the following guide does not guarantee sales. If you would like more information on Google AdWords itself or information on getting a professional Google AdWords account designed and managed click here.
Okay, so it is now time to show you how to create your own Google AdWords account. Take a deep breath, settle into a comfy chair in front of your computer and get ready to follow these steps:
1.) Initially you need to navigate to the Google AdWords home page and sign up for a new AdWords account, so browse to http://adwords.google.com/select/Login and click on the 'Try AdWords now >>' button.
2.) First you need to select which type of Google AdWords account you require. This walkthrough is going to show you how to set up a 'Standard Edition' account. So, select the 'Standard Edition' radio button and click on 'Continue >>'
3.) You will now find yourself in the Google AdWords sign-up wizard; this will walk you through the different stages of creating an account. The first area you need to choose is your language targeting and your geographical targeting. You can select many languages to target, but for this walk through I am going to just target English speaking customers.
The second section is to target different customers by location; once again I am just going to target the whole of the United Kingdom. However you could target individual countries, counties, major cities, small towns or within a certain distance from a town, so anyone within 60 miles of Newcastle upon Tyne. This can be changed by selecting 'Change Targeting'. When you have chosen your language and location targeting click 'Continue >>' to continue to the next stage of the wizard
4.) Stage 2 of the Google AdWords wizard is how to create an advert for your campaign. A campaign advert has 5 areas;
*Headline - This is the blue underlined headline you can see on the below example, it has to be no more than 25 characters long including space's.
*Description line 1 - This is the first black line under the headline, this has to be no more than 35 characters including spaces.
*Description line 2 - This is the second black line under the headline, this also has to be no more than 35 characters including spaces.
*Display URL - This is the URL that is displayed in green at the bottom of the advert. The Display URL is the web address of your website. This also has to be no more than 35 characters, this does not need to include the www at the start of the websites URL
*Destination URL - The destination URL is the only area of the advert that is not seen. This is the page on your website you want the user to visit, so it could be your home page or a more relevant internal page on your website.
Example of a Google AdWords Advert
1930s Football Programmes
Unique, Highly Collectable 1930's
Football Programmes in Top Quality
1930s-Football-Programmes.co.uk
It is important to note that you can change your advert later, so it does not have to be perfect at the moment. Once you are happy with your advert you can click on 'Continue >>' to move onto the next stage of the wizard
5.) The 3rd stage of account set up is deciding which keywords to use to promote your website. Your keywords are the keywords and phrases that you believe are relevant to your website. If people were to then search for these keywords your advert would appear in the Google sponsored listings. Some keywords are more expensive than others so it is important to use the correct keywords which are going to have the potential to generate leads or sales.
The higher you bid on a keyword the higher you will appear in the search engines, so depending on your budget you may need to complete some intensive keyword research. To add keywords to your AdWords account you need to add them to the text box on the Google wizard, using a separate line for each keyword. So using my 1930's football programmes example I would insert the following keywords
rare football programmes
rare soccer programmes
rare football program
rare soccer program
1930s football programmes
1930s soccer programmes
1930s football program
1930s soccer program
1930 football programmes
1930 soccer programmes
1930 football program
1930 soccer program
30s football programmes
30s soccer programmes
30s football program
30s soccer program
Please note that you can edit these keywords once the account has been finished. So, once you have chosen your keywords, select 'Continue >>' to move onto the next stage of the wizard.
6.) The 4th stage of the wizard is to decide on your currency, daily budget and your maximum cost per click. It is important to note that you CAN NOT change your currency at a later stage, however you can edit your daily budget and cost per click. So, for this example I am going to leave the currency at 'British Pounds Sterling (GDP £)". Your 'daily budget' is the maximum amount you are willing to spend on advertising you website on the Google network. You can change your daily budget at a later stage if you require.
The 'Default CPC bid' is the maximum amount you are willing to pay per visit. This will decide which position you appear in the search engines. The higher you are willing to pay the higher you appear. This can also be changed at a later stage if required. As my example is quite an uncompetitive market and I am selling goods with a high sale price, I am going to set my daily budget at £10 and my 'Default CPC bid' at £0.20. Once you are happy with your daily budget and maximum cost per click, click on 'Continue >>' to move onto the next stage.
7.) The final stage is to review your account to make sure you are happy with your selections. All of this can be changed once the account has been created. If you are happy with you account click on 'Continue to Sign Up >>'
8.) To have a Google AdWords account you need to have a Google account, if you have an account, select 'I have an email address and password I already use with Google services like AdSense, Google Mail, Orkut or iGoogle'. A second option should then appear below, if you want to use the email address for your Google AdWords account then select the top option, 'I would like to use my existing Google account for AdWords' and enter your Email and Password. If either you do not want to use your current Google account for this AdWords account or you do not have a Google account then you will be promoted to create a new login. Once you have created a new account or logged into your existing account you will be promoted with a login link. Select this link and you should log into your new Google AdWords account.
Congratulations you have just created your very own Google AdWords account!
However there is one last small point which you need to complete before your ads start getting shown on the Google network, which is you need to enter your payment details.
9.) To enter your payment details select 'My Account' from the tabs at the top of the page. Once loaded select 'Billing Preferences', in here you need to follow the wizard to entering your payment details. Once you have entered your Payment details, wait 15 minutes and then go to Google.co.uk and enter one of your keyword and your adverts should start to appear on the Google network!!!
Congratulations!
If you are having any problems you can get a complete AdWords review from a professionally qualified AdWords individual all for a reduced price. To get your discounted AdWords review and more information on complete AdWords management email neil.hancock@silverbean.co.uk and quote EzineArticles.
Neil M Hancock is the Search Marketing Manager at Silverbean, an online marketing agency in Newcastle, who specialise in North East SEO and Affiliate Marketing. For more information on Silverbean, please visit our website at silverbean.co.uk
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