A Summary of the Advantages and Disadvantages of a Google AdWords Campaign

The Internet has drastically changed the way we communicate and the way we search for information. One of the most helpful innovations that has come about from the Internet revolution is the Google search engine.

Without Google, the internet wouldn't have grown so fast, but then again Google wouldn't be around today without the internet. Google allows us to search for virtually all types of information quickly, and it can also help our online businesses grow quickly thanks to the Google AdWords advertising program.

For complete beginners, AdWords is a pay-per-click advertising program that was created by Google back in 2000, which helps build targeted traffic to websites and increases their business. Basically, a business or individual pays Google for the exposure they receive on Google's search engine.

There are many advantages and disadvantages to consider before deciding to use a Google AdWords campaign as part of your marketing.

Advantages of Google AdWords

One benefit is that Google AdWords reaches a massive audience. According to recent data, close to 65% of internet users use Google to search for relevant information. That's a huge chunk of the market you can target via Google.

You can almost assume that once a link to your website shows up on Google via a Google AdWords campaign, it's likely to generate clicks and bring visitors to your site who are interested in what you're offering.

This means that even if you have an operating budget of say, $400-$2,000 per month, you can still popularize your brand. And, if you set up your ads and landing pages correctly, you should be able to recoup your cost with your AdWords budget and even come out on top.

Another benefit is the cost involved. Google charges for each click. Therefore, using their system is free, and if any of your ads attract zero clicks, you don't pay a cent. You only pay whenever someone clicks on your ads. This means that you're essentially paying for each view that you get, so you're not wasting money on people who never show up on your site.

The position of your ad on the Google search page depends on the budget you specify. The budget can be as low as 1 cent per day to as high as $100 per day, but you really can't expect to get anywhere with an AdWords budget of 1 cent per day!

Also, with Google AdWords, you get the flexibility to change your ads according to your preferences - something you can't expect to do with other mediums of advertising. You can get adverts on Google AdWords running in as little as 15 minutes, so changing them frequently according to user patterns won't take very long.

Speaking of flexibility, Google also works in a lot of other languages, which again gives you the option of catering to a niche audience.

Disadvantages of Google AdWords

Google AdWords has its disadvantages too, of course. The biggest downside is that Google AdWords doesn't provide any information about the performance of a competitor. Google's policy is not to share competitor's performance data, which can make it difficult to come up with an effective marketing strategy. Another setback with Google AdWords is the limited amount of copy space available. You have to squeeze everything within a seventy character limit, which can sometimes be difficult.

Regardless of these two drawbacks, a Google AdWords campaign is still a very lucrative and profitable business marketing option for anyone that wants to gain exposure in the overcrowded world of the Internet.



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